Team-BHP > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 4th September 2014, 14:42   #1861
PPS
Senior - BHPian
 
PPS's Avatar
 
Join Date: Dec 2010
Location: mumbai
Posts: 2,313
Thanked: 3,096 Times
Default re: Fiat's India strategy revealed

Model Gauhar Khan is filming promo of the Fiat Avventura in a Toyoto Etios!

Source: https://twitter.com/GAUAHAR_KHAN/sta...33009604071424

Fiat's India strategy revealed-shot201409041515103ci990.jpeg

Fiat's India strategy revealed-ggg.jpeg
PPS is offline   (3) Thanks
Old 4th September 2014, 14:58   #1862
Senior - BHPian
 
Join Date: Sep 2008
Location: DL9C
Posts: 3,039
Thanked: 4,091 Times
Default re: Fiat's India strategy revealed

Quote:
Originally Posted by PPS View Post
Model Gauhar Khan is filming promo of the Fiat Avventura in a Toyoto Etios!
Seems like they are trying to promote Toyota=Boring, Fiat=Interesting.
Dry Ice is offline   (1) Thanks
Old 4th September 2014, 15:01   #1863
//M
Distinguished - BHPian
 
//M's Avatar
 
Join Date: Oct 2009
Location: Gurgaon
Posts: 5,383
Thanked: 17,078 Times
Default re: Fiat's India strategy revealed

The hatch mounted rear wheel could be an irritant while entering the parking lot of shopping malls, where in the security demands the boot/hatch to be opened for a check.

The driver will have to get down, remove the spare wheel and then open the hatch.
//M is offline  
Old 4th September 2014, 15:40   #1864
BHPian
 
Biraj's Avatar
 
Join Date: May 2011
Location: Amdavad
Posts: 641
Thanked: 1,530 Times
Default re: Fiat's India strategy revealed

Quote:
Originally Posted by PPS View Post
Model Gauhar Khan is filming promo of the Fiat Avventura in a Toyoto Etios!
From the model's expression, it seems she has seen something stunning. So, Avventura is not in this frame. Let's wait for the ad.

Btw, they shot an ad inside Swift/Dzire once.

Biraj is offline   (2) Thanks
Old 4th September 2014, 17:04   #1865
BHPian
 
wanderer4x4's Avatar
 
Join Date: Dec 2010
Location: Guwahati
Posts: 327
Thanked: 503 Times
Default

Quote:
Originally Posted by Biraj View Post
From the model's expression, it seems she has seen something stunning.........
No matter how much stunning ads or stunning cars they bring in as per their India strategy, until and unless they are able to give some confidence to the customers about service delivery, they will remain the flop car maker that they are deemed to be now.

Now before anyone flames me for this statement, let me clarify that I too was a great fan of FIAT almost bordering on a fanboy. But, after getting repeated taste of their horrible service for my Punto, now I realise why the Indian car buyer is weary of this brand.
The company does not have a single dealership or service centre in the entire NE and WB region comprising 9 states and the company does not care to come up with a statement assuring the existing owners about service. Now imagine the plight of customers who had bought the cars before this abrupt closure of service centres. My cars' warranty is getting over in October and it is still running with many unresolved issues that were not rectified in the last 1 year by the earstwhile ASC. When I dropped mails to FIAT including to Mangesh Kodalkar regarding my problems and about the lack of service centres, the generic reply I received was they'll check and revert which they never did. When I again specifically asked about what will happen to us customers whose warranty gets over during the time when there is no ASC in all these areas, Mr Mangesh or anyone from Fiat did not even bother replying. Is it very difficult on Fiats part to say that for customers who are having unresolved issues or issues brought to their notice during warranty period, they will take care of them once a new service centre comes up even after warranty gets over in the interim? Instead they chose to leave the hapless customers high and dry. These type of actions again augment Fiats image right from Uno days as a brand who abandons its customers.

Only diehard fans buy Fiats and now even these will have to think many times over before going for a Fiat. I for one will stay poles apart from Fiat, even if offered one for free, just for sake of my sanity.

Last edited by wanderer4x4 : 4th September 2014 at 17:06.
wanderer4x4 is offline   (3) Thanks
Old 4th September 2014, 18:55   #1866
Senior - BHPian
 
tushky's Avatar
 
Join Date: Feb 2007
Location: Pune
Posts: 1,150
Thanked: 2,233 Times
Default re: Fiat's India strategy revealed

Quote:
Originally Posted by CrAzY dRiVeR View Post
Ah! When i saw your name in the last updated, was hoping it would be a spyshot in another colour, hopefully something other than orange.

Anyways, the spare wheel is
college days are over, no time for spyphotography. And now it is easy to click spy pic since everone is using camera phone.
tushky is online now  
Old 5th September 2014, 16:04   #1867
BHPian
 
Join Date: May 2014
Location: Delhi
Posts: 191
Thanked: 225 Times
Default re: Fiat's India strategy revealed

Here you go, more spy pics in something other than orange Courtesy: Rushlane
Attached Thumbnails
Fiat's India strategy revealed-3.jpg  

Fiat's India strategy revealed-4.jpg  

Fiat's India strategy revealed-5.jpg  


Last edited by rahul412 : 5th September 2014 at 16:16.
rahul412 is offline   (2) Thanks
Old 5th September 2014, 16:35   #1868
Distinguished - BHPian
 
nkrishnap's Avatar
 
Join Date: May 2006
Location: Bangalore
Posts: 3,874
Thanked: 5,951 Times
Default re: Fiat's India strategy revealed

This does not look like a top end variant, but gets the 16 inch alloys and the 205/55 section rubber.

If Fiats thinks pricing this close to the Ecosport is apt, they are shooting themselves in the foot. Hope they dont goof up the pricing at least.

PS: Open the boot in tight parking places will be a royal pain.
nkrishnap is offline  
Old 5th September 2014, 18:03   #1869
BHPian
 
Join Date: May 2014
Location: Delhi
Posts: 191
Thanked: 225 Times
Default re: Fiat's India strategy revealed

I dont think it will be priced in the Ecosport range, expect it to be priced 30-50K more than the Punto Evo. Avventura will compete with Etioss cross & Polo cross. Fiat can take heart from the fact that while Polo cross is a total failure , Etioss cross has generated some amount of interest in the market & is selling in small nos.
rahul412 is offline  
Old 5th September 2014, 21:27   #1870
Distinguished - BHPian
 
swiftnfurious's Avatar
 
Join Date: Sep 2009
Location: Chennai
Posts: 7,002
Thanked: 8,738 Times
Default re: Fiat's India strategy revealed

Quote:
Originally Posted by rahul412 View Post
Here you go, more spy pics in something other than orange Courtesy: Rushlane
Loved the last pic! Looks rugged with those camouflage.
swiftnfurious is offline  
Old 5th September 2014, 21:43   #1871
BHPian
 
S.MJet's Avatar
 
Join Date: Feb 2012
Location: Navi Mumbai
Posts: 624
Thanked: 999 Times
Default re: Fiat's India strategy revealed

Some action from Fiat, Avventura will be displayed on 6th & 7th Sep at following locations:

Infinity mall Malad, Mumbai
DLF mall Saket, Delhi
Orion mall Rajaji Nagar, Bangalore.
S.MJet is offline  
Old 5th September 2014, 23:56   #1872
BHPian
 
sourav21's Avatar
 
Join Date: Sep 2009
Location: Bangalore
Posts: 66
Thanked: 40 Times
Default re: Fiat's India strategy revealed

Quote:
Originally Posted by wanderer4x4 View Post
Only diehard fans buy Fiats and now even these will have to think many times over before going for a Fiat. I for one will stay poles apart from Fiat, even if offered one for free, just for sake of my sanity.
I have to agree with you. Their service has gone from bad to worse. Imagine for a clutch change I had to go to the service center three times because they would introduce a new problem every time. Add to that, the parts quality is pathetic and they break down in a short time. What do you make of a new shock absorber squeaking on day one and had to be replaced again. The pathetic part is that the mechanics are ill trained and inexperienced, always in a hurry to "finish", absolutely no thought for customer's plight. The rot is systemic.
sourav21 is offline  
Old 6th September 2014, 09:20   #1873
BHPian
 
wanderer4x4's Avatar
 
Join Date: Dec 2010
Location: Guwahati
Posts: 327
Thanked: 503 Times
Default

Quote:
Originally Posted by sourav21 View Post
Their service has gone from bad to worse.....
.......absolutely no thought for customer's plight. The rot is systemic.
Precisely. And that's why I believe their primary strategy for India must focus on getting the customer confidence back (which in itself is a big ask from them considering their present way of working), rather than announcing the launch of many beautiful cars with 0 service which nobody buys.
wanderer4x4 is offline  
Old 6th September 2014, 21:14   #1874
Team-BHP Support
 
CrAzY dRiVeR's Avatar
 
Join Date: Jun 2006
Location: Bengaluru
Posts: 14,745
Thanked: 51,151 Times
Default

Crowd puller Avventura-

If FIAT is not able to price this right and sell it- I don't know what will.

Fiat's India strategy revealed-imageuploadedbyteambhp1410017009.293028.jpgFiat's India strategy revealed-imageuploadedbyteambhp1410018090.148028.jpg
Attached Thumbnails
Fiat's India strategy revealed-imageuploadedbyteambhp1410017202.790128.jpg  

CrAzY dRiVeR is offline   (2) Thanks
Old 6th September 2014, 22:59   #1875
BHPian
 
NFS2024's Avatar
 
Join Date: Dec 2008
Location: Bangalore
Posts: 795
Thanked: 397 Times
Default

I wouldnt call it a crowd puller..Sorry for being cynical..!
NFS2024 is offline  
Reply

Most Viewed
Thread Tools Search this Thread
Search this Thread:

Advanced Search

Copyright 2000 - 2021, Team-BHP.com
Proudly powered by E2E Networks