Fiat's India strategy revealed

hawrie · 19th October 2014, 18:04

I spotted the Abarth 500 last night on Tumkur Road at the Yeshwantpur Metro Cash & Carry junction. Could not click a snap as I was driving. It was really tiny looking and with 2 doors, it remains to be seen how the market reacts to it. The car was dwarfed by a lovely Toyota Hi-Ace that was struggling through the mad rush of Saturday evening traffic.

anjan_c2007 · 19th October 2014, 23:24

The Fiat Avventura is scheduled for an all India launch on 21/10/2014. It appears to be a low profile launch as the media hype is almost non-existent till date.

They sell a few hundred Puntos and another few hundred Lineas every month and are lying low for quite sometime now. Its also surprising that with a dynamic CEO like Sergio Marchionne, Fiat ignores a large, growing market like India.

Fiat is yet to launch any car in the new millenium, that can join our Top Ten Best Seller's Club. The Uno's initial hype was shortlived. The Palio sold well again initially, but it soon became history.

Companies like Ford and Renault had their fortunes resurrected with their Figo and later Ecosport and Renault with its Duster. These two companies are like joint families, where one member is earning well, while the others are not.

The Fiat Avventura is not expected to do a Figo, Ecosport or a Duster but is surely destined to make the car lovers notice Fiat.

http://www.autocarindia.com/auto-new...21-391126.aspx

volkman10 · 20th October 2014, 11:02

Avventura gets good response, gets 300 bookings at pre launch, though hopefully not at the expense of Punto Evo!

http://www.rushlane.com/fiat-avventu...hFTQK3MFrZ7.99

khoj · 20th October 2014, 17:00

There will be a nice jump in the sales figures of the Punto for the current month. A company in Surat has bought 591 Puntos for it's employees.

Could be the start of 'fleet sales' in the country something that is very common in the Western World, though this order seems like a Diwali gift type of purchase.

Whichever it might be, the fact that Fiat has bagged the order is indeed a feather in their cap.

Latheesh · 20th October 2014, 17:04

FIAT this month sales, doubled? tripled?

and all Punto are in white color

http://ibnlive.in.com/news/surat-dia...467-3-238.html

rahul412 · 21st October 2014, 08:45

Finally Avventura launching today @11.30 AM in Delhi. I expect a pricing of ~8.00 lacs for the top end emotion.

tbppjpr · 21st October 2014, 09:24

Most of us have heard this news where one Gujarati diamond merchant gifted flats, cars and jewelry to his employees. But one thing which very few people noticed this that the car given to the employees was Punto.

http://www.ndtv.com/article/india/di...url=1413863457

Fiat's India strategy revealed-10352042_10152786648275798_3482527861158308073_n1.jpg

Fiat's India strategy revealed-surat_diamond_trader_diwali_gifts_pti_650.jpg

rahul412 · 21st October 2014, 10:44

Yes I noticed, this month surely Fiat will post better sales numbers thank Skoda

rahul412 · 21st October 2014, 12:09

Launch is underway, expect pricing to be revealed anytime now.

sinharishi · 21st October 2014, 12:54

Fiat Avventura launched at 5.99 Lakhs Ex-Showroom Delhi.

Petrol Variants(1.4 FIRE):

Active - 5.99 Lakhs.
Dynamic - 7.05 Lakhs.

Diesel Variants(1.3 MJD):

Active- 6.89 Lakhs.
Dynamic- 7.65 Lakhs.
Emotion- 8.17 Lakhs.

And for comparison:

Etios Cross 1.2 G - 5.76 Lakhs.
Etios Cross 1.4 GD - 6.90 Lakhs.
Etios Cross 1.5 V - 7.35 Lakhs.
Etios Cross 1.4 VD - 7.41 Lakhs.
Cross Polo 1.5 TDI - 7.92 Lakhs.
(All Prices Ex-Showroom Delhi)

rahul412 · 21st October 2014, 12:58

Emotion @8.17 Lakhs is almost 1 lakh expensive than the regular 90BHP Punto Evo. I think its priced 20-30K more than it should have been.

Rubbertramps · 21st October 2014, 13:26

The 25k difference between the cross polo can be justified in terms of higher GC, spare mounted wheel, 16 inch alloys. The place where the polo wins is the 1.5 litre engine though !

GTO · 21st October 2014, 13:43

Mod Note: Please continue all Avventura discussions on our review thread. Thanks!

Turbanator · 27th October 2014, 08:19

Fiat Plans to Flag off Luxury SUV from India

going by this news , Fiat plans to make India as Export hub for Jeep

The development work for the first premium SUV to be made in India has begun under the project codenamed M6 or 556 and production of the C-segment vehicle will begin by the end of 2016, four people close to the development told ET, adding that the strategy to use India as an exports hub will help the company reduce its losses in the country.

http://epaperbeta.timesofindia.com/A...27102014001062

CrAzY dRiVeR · 27th October 2014, 08:41

I don't know whether to take this news with a teaspoon / bucketful/ truckloads of salt!

"Fiat is eyeing volumes of 1.3 lakh units by 2018 from 10,000 in 2013, a compounded annual growth rate of 50% over the next four years."

FIAT has to realise the hard way that volumes won't come so easy for them. Yamaha used to do this mistake a decade back, till they realised what customers wanted from their brand. I hope FIAT realises it's strength and start capitalising on those strengths first.

If someone from FIAT management is listening- plonk the TJet engine in the Avventura first. And try to get a bigger diesel for the Linea ASAP.

19th October 2014, 18:04	#2011
hawrie BHPian Join Date: Apr 2006 Location: Bangalore Posts: 52 Thanked: 51 Times	re: Fiat's India strategy revealed I spotted the Abarth 500 last night on Tumkur Road at the Yeshwantpur Metro Cash & Carry junction. Could not click a snap as I was driving. It was really tiny looking and with 2 doors, it remains to be seen how the market reacts to it. The car was dwarfed by a lovely Toyota Hi-Ace that was struggling through the mad rush of Saturday evening traffic.
	() Thanks

19th October 2014, 23:24	#2012
anjan_c2007 Distinguished - BHPian Join Date: Jul 2008 Location: India Posts: 8,331 Thanked: 20,645 Times View My Garage	re: Fiat's India strategy revealed The Fiat Avventura is scheduled for an all India launch on 21/10/2014. It appears to be a low profile launch as the media hype is almost non-existent till date. They sell a few hundred Puntos and another few hundred Lineas every month and are lying low for quite sometime now. Its also surprising that with a dynamic CEO like Sergio Marchionne, Fiat ignores a large, growing market like India. Fiat is yet to launch any car in the new millenium, that can join our Top Ten Best Seller's Club. The Uno's initial hype was shortlived. The Palio sold well again initially, but it soon became history. Companies like Ford and Renault had their fortunes resurrected with their Figo and later Ecosport and Renault with its Duster. These two companies are like joint families, where one member is earning well, while the others are not. The Fiat Avventura is not expected to do a Figo, Ecosport or a Duster but is surely destined to make the car lovers notice Fiat. http://www.autocarindia.com/auto-new...21-391126.aspx
	() Thanks

20th October 2014, 11:02	#2013
volkman10 Distinguished - BHPian Join Date: Dec 2010 Location: -- Posts: 23,428 Thanked: 67,859 Times View My Garage	re: Fiat's India strategy revealed Avventura gets good response, gets 300 bookings at pre launch, though hopefully not at the expense of Punto Evo! http://www.rushlane.com/fiat-avventu...hFTQK3MFrZ7.99
	() Thanks

20th October 2014, 17:00	#2014
khoj Senior - BHPian Join Date: Sep 2008 Location: Dilli Posts: 2,718 Thanked: 1,287 Times View My Garage	re: Fiat's India strategy revealed There will be a nice jump in the sales figures of the Punto for the current month. A company in Surat has bought 591 Puntos for it's employees. Could be the start of 'fleet sales' in the country something that is very common in the Western World, though this order seems like a Diwali gift type of purchase. Whichever it might be, the fact that Fiat has bagged the order is indeed a feather in their cap.
	() Thanks

20th October 2014, 17:04	#2015
Latheesh Senior - BHPian Join Date: Dec 2007 Location: CNN/BLR Posts: 4,243 Thanked: 10,090 Times	re: Fiat's India strategy revealed FIAT this month sales, doubled? tripled? and all Punto are in white color http://ibnlive.in.com/news/surat-dia...467-3-238.html Last edited by Latheesh : 20th October 2014 at 17:05.
	() Thanks

21st October 2014, 08:45	#2016
rahul412 BHPian Join Date: May 2014 Location: Delhi Posts: 208 Thanked: 275 Times	re: Fiat's India strategy revealed Finally Avventura launching today @11.30 AM in Delhi. I expect a pricing of ~8.00 lacs for the top end emotion.
	() Thanks

21st October 2014, 09:24	#2017
tbppjpr BHPian Join Date: Nov 2011 Location: India Posts: 828 Thanked: 1,578 Times	re: Fiat's India strategy revealed Most of us have heard this news where one Gujarati diamond merchant gifted flats, cars and jewelry to his employees. But one thing which very few people noticed this that the car given to the employees was Punto. http://www.ndtv.com/article/india/di...url=1413863457
	(3) Thanks

21st October 2014, 10:44	#2018
rahul412 BHPian Join Date: May 2014 Location: Delhi Posts: 208 Thanked: 275 Times	re: Fiat's India strategy revealed Yes I noticed, this month surely Fiat will post better sales numbers thank Skoda
	() Thanks

21st October 2014, 12:09	#2019
rahul412 BHPian Join Date: May 2014 Location: Delhi Posts: 208 Thanked: 275 Times	re: Fiat's India strategy revealed Launch is underway, expect pricing to be revealed anytime now. Attached Thumbnails
	(2) Thanks

21st October 2014, 12:54	#2020
sinharishi BHPian Join Date: Apr 2013 Location: MH47<-->UP14/16 Posts: 889 Thanked: 3,950 Times View My Garage	re: Fiat's India strategy revealed Fiat Avventura launched at 5.99 Lakhs Ex-Showroom Delhi. Petrol Variants(1.4 FIRE): Active - 5.99 Lakhs. Dynamic - 7.05 Lakhs. Diesel Variants(1.3 MJD): Active- 6.89 Lakhs. Dynamic- 7.65 Lakhs. Emotion- 8.17 Lakhs. And for comparison: Etios Cross 1.2 G - 5.76 Lakhs. Etios Cross 1.4 GD - 6.90 Lakhs. Etios Cross 1.5 V - 7.35 Lakhs. Etios Cross 1.4 VD - 7.41 Lakhs. Cross Polo 1.5 TDI - 7.92 Lakhs. (All Prices Ex-Showroom Delhi) Last edited by sinharishi : 21st October 2014 at 12:56.
	(3) Thanks

21st October 2014, 12:58	#2021
rahul412 BHPian Join Date: May 2014 Location: Delhi Posts: 208 Thanked: 275 Times	re: Fiat's India strategy revealed Emotion @8.17 Lakhs is almost 1 lakh expensive than the regular 90BHP Punto Evo. I think its priced 20-30K more than it should have been.
	() Thanks

21st October 2014, 13:26	#2022
Rubbertramps BHPian Join Date: Feb 2010 Location: Kitchener Posts: 215 Thanked: 267 Times	re: Fiat's India strategy revealed The 25k difference between the cross polo can be justified in terms of higher GC, spare mounted wheel, 16 inch alloys. The place where the polo wins is the 1.5 litre engine though !
	() Thanks

21st October 2014, 13:43	#2023
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,534 Thanked: 300,738 Times View My Garage	re: Fiat's India strategy revealed Mod Note: Please continue all Avventura discussions on our review thread. Thanks!
	() Thanks

27th October 2014, 08:19	#2024
Turbanator Team-BHP Support Join Date: Mar 2011 Location: Gurgaon Posts: 6,717 Thanked: 28,326 Times	re: Fiat's India strategy revealed Fiat Plans to Flag off Luxury SUV from India going by this news , Fiat plans to make India as Export hub for Jeep The development work for the first premium SUV to be made in India has begun under the project codenamed M6 or 556 and production of the C-segment vehicle will begin by the end of 2016, four people close to the development told ET, adding that the strategy to use India as an exports hub will help the company reduce its losses in the country. http://epaperbeta.timesofindia.com/A...27102014001062
	(1) Thanks

27th October 2014, 08:41	#2025
CrAzY dRiVeR Team-BHP Support Join Date: Jun 2006 Location: Bangalore / TVM Posts: 17,181 Thanked: 73,505 Times View My Garage	Fiat's India strategy revealed. Abarth, Jeep coming. More inside! I don't know whether to take this news with a teaspoon / bucketful/ truckloads of salt! "Fiat is eyeing volumes of 1.3 lakh units by 2018 from 10,000 in 2013, a compounded annual growth rate of 50% over the next four years." FIAT has to realise the hard way that volumes won't come so easy for them. Yamaha used to do this mistake a decade back, till they realised what customers wanted from their brand. I hope FIAT realises it's strength and start capitalising on those strengths first. If someone from FIAT management is listening- plonk the TJet engine in the Avventura first. And try to get a bigger diesel for the Linea ASAP.
	(4) Thanks