Re: Fiat's India strategy revealed. Abarth, Jeep, new Linea & Punto coming. More insi I had a smile while reading through your response. This is what a brand like Fiat is capable of – to have an emotional connect with the owners. With these new strategies/plans, I hope they do well enough to make the brand appealing to more buyers, and more people get to experience that sort of connection with their cars. Quote:
Originally Posted by CliffHanger For you, the USP of Fiat may be just the T-Jet engine. For many of us it is a lot more - The solid build, the sheer Ride, the Handling, the sense of safety, the looks that could put cars above many segments to shame, the dynamics, the nifty safety features such as the metal sheet running behind the back seat, etc etc. |
You mentioned USP – Unique Selling Proposition or Unique Selling Point. It has to be one unique point which stands out for product. And I felt the T-Jet engine was one such unique strength, and hence mentioned it. What you mentioned are your take on the strengths of Fiat. Quote:
Originally Posted by CliffHanger Nothing against the Amaze, but is just a look enough to understand the depth of engineering? |
Unfortunately that’s case for me. When I buy something (car or any other product), I have to go by my own interpretation, experience with the brand, it’s track record, tests and reviews by knowledgeable folks , and other resources available. I personally may not buy an Amaze, but I am of the opinion that Honda products are well-engineered and reliable. Quote:
Originally Posted by CliffHanger One of the reasons for relatively lesser space in the cabin is - The long protruding bonnet which in turn gives a bigger crumple zone.
What do you want? A little more space in the cabin or a cabin that is a little more safer? |
Well, you can give it as a reason but I will still say it’s a shortcoming. Just for comparison, the Honda Jazz (which just got discontinued in India) was an epitome of space management with a short bonnet and almost MPV-ish design. It actually has slightly better Euro-NCAP rating than the Punto which is currently sold in India. Or check out the recently launched Fiat 500L MPV with a short bonnet. Its indeed the best rated small MPV in 2012 Euro-NCAP tests. Quote:
Originally Posted by CliffHanger You are looking to buy a flat. Whom would you choose? A builder who is just starting his first construction or a builder who has proven establishments under him?
You may ask did Hyundai do that? |
Sorry, but what are you trying to say? Who is the builder here with proven establishments? And did I mention Hyundai anywhere?
I am Fiat Constructions who is not doing well at the market. Now I go to the market saying that I am starting another premium spin-off called Jeep Constructions. Do you think the prospective buyer will have the trust to invest in the spin-off? It’s even a possibility that the spin-off company will do well if they hide their association with the former.
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I have mentioned this earlier also. What Fiat need is to enlarge its portfolio, make sure that it brings in refreshed products aligned to its global portfolio rather than tugging along with two old models. Rather than cars with Jeep/Chrysler logo, an influx of Fiat branded cars (Panda, Punto Evo, 500L etc.) is needed to enhance the brand. Bringing in Abarth variants is indeed a step in the right direction. Its time that they show their intend to be a serious player in the market, and I believe they are now awakening to that fact.
Last edited by vb-saan : 4th April 2013 at 21:26.
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