Is GM india doing it right this time ?

esteem_lover · 27th February 2007, 13:38

Guess they are only good for modelling & prize winning. Did you see NDTV profit among the prize givers? Wow ! what do they know about cars ?

p.s. the corsa is available at throw away prices. i wonder why

Steeroid · 27th February 2007, 14:19

GM has major plans for developing India into a supply base for various components. Those plans are really really big.

Therefore I think they only make cars here to pass time. Their real interest is in sourcing cheap components for other operations worldwide.

jacobgeorge · 27th February 2007, 17:23

I believe the sole purpose of GM acquiring Daewoo auto was to reuse/rebadge their cars as one of the GM brands. Even otherwise, if you observe, more and more cars are now sharing the same platform across brands. For example the Opel Zafira and the Suzuki Wagon R share the same platform the two companies derive various benefits out of this collaboration.

Like it was mentioned in this thread, GMI never got their pricing right because the cars they initially came in with were pure breed Opel cars with German technology and hence positioning was done for the higher end of each segment. They settled for older generation models and getting the latest Corsa or Vectra meant even higher prices. Sales never was great and hence they have now changed their strategy to bring in relatively cheaper but reasonably well built cars and the best option is the GMDAT (GM Deawoo Automotive Tech) rebadged under the Chevrolet brand.

The point to be noted here is that Daewoo cars undergo some amount of Chevrolet styling to reach a certain level of sophistication before they are launched in the market. Daewoo cars are not all that bad or are they?? Never had a Daewoo car

theMAG · 27th February 2007, 20:33

Quote:

Originally Posted by iraghava

Hahahahahahahahahahahahahahahaha that's some of the funniest story telling I've seen in a long time

Wonder why still their products are not setting the Sales charts on fire!!!!

Shocked that I'd not put my 2 paise in

. Here goes:

GM India has only enough money to influence 3 auto mags and 4 PR agencies; not enough to make the Indian consumers buy their products. Wow - I'm smart

iraghava · 27th February 2007, 20:58

Quote:

Originally Posted by theMAG

Wow - I'm smart

Well why don't you work for GM then? They need people like you

theMAG · 27th February 2007, 21:01

Quote:

Originally Posted by iraghava

Well why don't you work for GM then?

Too expensive for GM.
They've spent all their money on buying off these auto magazines.

hkanitkar · 28th February 2007, 01:26

Quote:

Originally Posted by Steeroid

GM has major plans for developing India into a supply base for various components. Those plans are really really big.

i completely agree.
That is the main reason why they are setting up their new plant in ranjangaon, near Pune. Pune and suburbs have largest number of automotive parts manufacturing units of small scale and this is the source GM wants to tap into.

I wish they could make much better vehicles than what are available right now..

V-16 · 28th February 2007, 01:56

General Motors should take a good look at their marketing strategy, their cars, their pricing and the overall image o ftheeir company in India.(not necessarily in that order). They make the worst looking cars, the most fuel un-efficient cars, the most pricy in their range backed up with the worst marketing strategy to sell their cars, which also includes their oh so Aaarrggghh ads. I remember they having priced the optra outrageously high and then coming up with some price slashed horrific limited edition models (horrific for those who paid full price for their cars only to find out a few days later, a much more loaded version of their model was available for a much lesser price)
Remember the opel Vectra.....great car , bad prices, worst equipped, and no spares available. The last of the lot were sold at a near 50% price cut.
None of the cars they bring out have a "grab u by the collar for attention" kinda styling

rahul_intlad · 28th February 2007, 21:53

Quote:

hope that award was not for the Aveo ad.

Last thing anyone would want is being further tortured by these...!!

Some bad news..

Quote:

Chevrolet Aveo extend contract with Rani Mukherjee,Saif Ali

GM India has extended its commitment for endorsing the Chevrolet Aveo carlines with the dynamic duo of Rani Mukherjee and Saif Ali Khan. Rani and Saif will continue to remain the Brand Ambassadors for the Chevrolet Aveo sedan and the recently launched hatchback, Chevrolet Aveo U-VA.

The Aveo carlines comprising of the Aveo sedan and the U-VA hatchback are new generation cars with class leading performance, amazing looks, style and great mileage. Hence we were looking at ambassadors who not only connect emotionally with the audience today but also embody the two dimensions of performance and aesthetics, substance and style plus class and exuberance. The search had brought us to Saif and Rani, two new generation and very successful stars of recent times. Together they have dramatised the superiority of the Aveo carlines over the competition and have brought alive the positioning of the Aveo and U-VA as an embodiment of great performance and immaculate aesthetics. We believe the brand and the personalities have derived mutual benefit from the association in the past and hence we continue with their endorsement of the Chevrolet Aveo carlines, going forward.” said Ankush Arora, Vice President – Sales, Marketing and After Sales, General Motors India.

At least it is fun to read.

Source:
Moneycontrol India :: News :: Chevrolet Aveo extend contract with Rani Mukherjee,Saif Ali :: :: Press- News :: GM India ,Chevrolet Aveo ,Rani Mukherjee ,Saif Ali Khan,Aveo sedan ,U-VA ,Ankush Arora,,General Motors Corporation,Chevrolet SRV, Chevrolet

sajo · 28th February 2007, 22:37

Hmm..the onyl way they can gain decent numbers is through the soon-to-be-launched Aveo CDX. Most of the Aveos I see around me are corporate purchases though.

maxbhp · 28th February 2007, 23:32

Apart from Corsa range I dont think any of their cars can be termed ugly. Both Aveo , Optra and SRV lead their respective segment as far as design is concerned. The problem with them is shoddy gearbox, stupid engines compared to what others are offering in the market.

Optra + sorted out gear box + Common rail locomotive engine + Slighly better interiors(which looks happening after having a a look at the spy pic)= 9 lacs is an awesome segment cracker.

Aveo , same problem as Optra ......but interiors are awesome in this case.

Yuva simply doesnt have any outstanding feature be it design or powertrain or interiors or build quality maybe to an extent its spacious but for the price it nothing special.

SRV - no comments .....in one word its stupid of them to think that indians are going to by it for 8 lacs

Tavera will contiue doing small numbers. It has that taxi look which is not a helping feature. And to be used as a taxi I heard its quite expensive on maintenence. So basically its a taxi looking Innova

.

rajshenoy · 1st March 2007, 14:51

Problem with GM is that they expect people to volunteer to get robbed
I was really disappointed with launch of U-va..

I doubt if i ll see it on the road unless they do something about its pricing

People know that its a korean car except for the Chevy badge that they have put up.(i am not against these korean cars) but i expect them to be VFM cars as they dont have much to talk about their legacy...

I wish the bosses of GM get to read this and really think about reducing its price.(i feel all its variants should easily be reduced by abt 30K+)

BUSA · 1st March 2007, 14:59

Quote:

SRV - no comments .....in one word its stupid of them to think that indians are going to by it for 8 lacs

And people want VW to get the golf??

maxbhp · 1st March 2007, 15:05

Quote:

Originally Posted by BUSA

And people want VW to get the golf??

Golf with the 1.8T for 8 lacs , is fine .

nbr · 1st March 2007, 20:56

Quote:

Originally Posted by sajo

Hmm..the onyl way they can gain decent numbers is through the soon-to-be-launched Aveo CDX. Most of the Aveos I see around me are corporate purchases though.

What hapened to the OPTRA CDX ?. i remember u taking spy pics of OPTRA D .

27th February 2007, 13:38	#46
esteem_lover Senior - BHPian Join Date: Jul 2006 Location: Madras/Py Posts: 7,556 Thanked: 502 Times View My Garage	Guess they are only good for modelling & prize winning. Did you see NDTV profit among the prize givers? Wow ! what do they know about cars ? p.s. the corsa is available at throw away prices. i wonder why
	() Thanks

27th February 2007, 14:19	#47
Steeroid Senior - BHPian Join Date: Mar 2005 Location: N.A Posts: 7,046 Thanked: 2,751 Times	GM has major plans for developing India into a supply base for various components. Those plans are really really big. Therefore I think they only make cars here to pass time. Their real interest is in sourcing cheap components for other operations worldwide.
	() Thanks

27th February 2007, 17:23	#48
jacobgeorge BHPian Join Date: Jan 2007 Location: Bangalore Posts: 53 Thanked: 6 Times	I believe the sole purpose of GM acquiring Daewoo auto was to reuse/rebadge their cars as one of the GM brands. Even otherwise, if you observe, more and more cars are now sharing the same platform across brands. For example the Opel Zafira and the Suzuki Wagon R share the same platform the two companies derive various benefits out of this collaboration. Like it was mentioned in this thread, GMI never got their pricing right because the cars they initially came in with were pure breed Opel cars with German technology and hence positioning was done for the higher end of each segment. They settled for older generation models and getting the latest Corsa or Vectra meant even higher prices. Sales never was great and hence they have now changed their strategy to bring in relatively cheaper but reasonably well built cars and the best option is the GMDAT (GM Deawoo Automotive Tech) rebadged under the Chevrolet brand. The point to be noted here is that Daewoo cars undergo some amount of Chevrolet styling to reach a certain level of sophistication before they are launched in the market. Daewoo cars are not all that bad or are they?? Never had a Daewoo car
	() Thanks

28th February 2007, 01:56	#53
V-16 Senior - BHPian Join Date: May 2005 Location: mumbai Posts: 4,594 Thanked: 950 Times View My Garage	General Motors should take a good look at their marketing strategy, their cars, their pricing and the overall image o ftheeir company in India.(not necessarily in that order). They make the worst looking cars, the most fuel un-efficient cars, the most pricy in their range backed up with the worst marketing strategy to sell their cars, which also includes their oh so Aaarrggghh ads. I remember they having priced the optra outrageously high and then coming up with some price slashed horrific limited edition models (horrific for those who paid full price for their cars only to find out a few days later, a much more loaded version of their model was available for a much lesser price) Remember the opel Vectra.....great car , bad prices, worst equipped, and no spares available. The last of the lot were sold at a near 50% price cut. None of the cars they bring out have a "grab u by the collar for attention" kinda styling
	() Thanks

28th February 2007, 22:37	#55
sajo Senior - BHPian Join Date: Apr 2005 Location: Pune Posts: 2,625 Thanked: 1,153 Times	Hmm..the onyl way they can gain decent numbers is through the soon-to-be-launched Aveo CDX. Most of the Aveos I see around me are corporate purchases though.
	() Thanks

28th February 2007, 23:32	#56
maxbhp Senior - BHPian Join Date: May 2006 Location: C C K Posts: 1,382 Thanked: 89 Times View My Garage	Apart from Corsa range I dont think any of their cars can be termed ugly. Both Aveo , Optra and SRV lead their respective segment as far as design is concerned. The problem with them is shoddy gearbox, stupid engines compared to what others are offering in the market. Optra + sorted out gear box + Common rail locomotive engine + Slighly better interiors(which looks happening after having a a look at the spy pic)= 9 lacs is an awesome segment cracker. Aveo , same problem as Optra ......but interiors are awesome in this case. Yuva simply doesnt have any outstanding feature be it design or powertrain or interiors or build quality maybe to an extent its spacious but for the price it nothing special. SRV - no comments .....in one word its stupid of them to think that indians are going to by it for 8 lacs Tavera will contiue doing small numbers. It has that taxi look which is not a helping feature. And to be used as a taxi I heard its quite expensive on maintenence. So basically its a taxi looking Innova . Last edited by maxbhp : 28th February 2007 at 23:36.
	() Thanks

1st March 2007, 14:51	#57
rajshenoy Senior - BHPian Join Date: Apr 2006 Location: bangalore Posts: 2,884 Thanked: 2,230 Times View My Garage	Problem with GM is that they expect people to volunteer to get robbed I was really disappointed with launch of U-va.. I doubt if i ll see it on the road unless they do something about its pricing People know that its a korean car except for the Chevy badge that they have put up.(i am not against these korean cars) but i expect them to be VFM cars as they dont have much to talk about their legacy... I wish the bosses of GM get to read this and really think about reducing its price.(i feel all its variants should easily be reduced by abt 30K+)
	() Thanks