Re: Year-end price hikes : Fact or Gimmick? Its obvious that buyers do not want to go for products during year end. To some the time till Utarayan is not auspicious. There are various factors but bottom line is vehicle sales see bit of slump during year end.
So to clear the inventories by the year end(they can never do so in reality) manufacturers as well as dealers try to throw in discounts and freebies.
It was only from past few years we have been hearing rumors and news manipulations such as Diesel Tax, Increase in prices etc. trying to encash our herd mentality.
Why year end, we will see many more ads just before Union budget isnt it ?
So coming to Price hikes, it can be both fact as well as a gimmick.
If a model is selling well, and continues to sell well. Invariably the manufacturer is going to charge a premium - hence the hikes. So all he has to do is to float such news about hike(No need to give Ads, all he needs is an article in TOI or economic times).
If a model is not doing great, even after discounts it will only get certain buyers. So such products continue to get discounts and/or eventually get discontinued. No body dares to hike prices for these products |