Why Mitsubishi Voyager failed ?

mithun · 17th June 2006, 07:09

I've some doubt whether the correct name is Mitsubishi/Mahindra Voyager or something else !! But that utility vehicle resembled almost like Omni with rectangular headlights and with central sliding doors combined with a diesel engine. But in the looks department, Omni was miles ahead.

What I know is that the vehicle was an utter flop (don't know why?) and I personally don't know anyone who owns that vehicle. That's why I'm posting here to know more about that vehicle. The vehicle came into my mind when I spotted it in a movie on the TV.

So T-BHP-ians please shed some light about this vehicle......

tsk1979 · 17th June 2006, 08:01

My uncle had one. It was called Mahindra voyager. Here's in tech info
Mahindra Voyager
The piece he had worked like a charm, no maintainace issues etc., but the the general consesus was low quality, high price. It was a glorified Omni with a diesel engine. The Qualis/Sumo category vehicles got better response than this one.

ghostrider4385 · 17th June 2006, 16:02

From what one of my relatives told me (he had bought one just when it was launched), though the car looked good (I liked its shape too!), after just 1 year it started to run like a 10 year old car! He sold it.

Godspeed.

Alok.

yeis · 17th June 2006, 16:21

Quote:

Originally Posted by ghostrider4385

From what one of my relatives told me (he had bought one just when it was launched), though the car looked good (I liked its shape too!), after just 1 year it started to run like a 10 year old car! He sold it.

I too have similar feedback from a couple of people about the car. The 2.5L diesel engine was the culprit. Few people didn't like the shape either or at least at the price it was being offered. Maybe some might found it heavy for city traffic too.

I well remember the ads of Mahindra Voyager on TV, if I were in position of buying one, I could have bought it then. I liked it.

salilpawar1 · 17th June 2006, 16:29

i feel that the reason why the voyager failed becoz of mahindra. mahindra was never firm on its placing in the market. initially mahindra wanted to position it as a large family vehicle (evident from its initial ad campaigns), then relaunced it a billion times (with a DI engine) with various price revisions and it started in the commercial vehicles. DHL logistics runs a fleet of them, but now are slowly getting replaced by omnis/versas. Apart from the voyager's huge maintenance costs and poor quality, the general indian perception of associating a van/mpv with a commercial vehicle/ambulance added fuel 2 the fire of voyager's failure. Mitsubishi Voyagers are seen in decent nos. in other countries.

v12 · 17th June 2006, 17:18

Past = Mahindra Voyager. Recent Past = Maruti Versa. Present = Premier Sigma.

The failure of all these cars in the Indian market was due to the fact that these were totally outdated boxy vehicles. Too boxy even as a family vehicle. Anyone would rather buy a Tempo Traveller rather than the Voyager or Versa. The Voyager would have been been a hit if it had better looks and a decent Mitsubishi diesel engine. The best thing was that it had a very good seating arrangement which could 9 people comfortably + luggages.

lamborghini · 17th June 2006, 19:02

Another reason it failed was because of it's high asking price and lack of features.
It was selling for 5L and didn't even come with a.c. (correct me if i am wrong)
Cheers

jyobeb · 17th June 2006, 19:20

I feel that the reasons for failure are
1) Too highly priced, initially.
2) Outdated looks.
3) Very expensive parts.
The AC (Yes an ac version was available) was not very efficient and the engine, the same XD3P engine as on the bolero, was quite intrusive due to the poor insulation.
As far as my information goes, it was never launched with a DI engine.

yeis · 18th June 2006, 22:04

Quote:

Originally Posted by lamborghini

It was selling for 5L and didn't even come with a.c. (correct me if i am wrong)

Yes, the standard version didn't come with AC, however there was an AC version too, of course for higher price

sabret00the · 19th February 2009, 00:55

Quote:

Originally Posted by salilpawar1

i feel that the reason why the voyager failed becoz of mahindra. mahindra was never firm on its placing in the market. initially mahindra wanted to position it as a large family vehicle (evident from its initial ad campaigns), then relaunced it a billion times (with a DI engine) with various price revisions and it started in the commercial vehicles. DHL logistics runs a fleet of them, but now are slowly getting replaced by omnis/versas. Apart from the voyager's huge maintenance costs and poor quality, the general indian perception of associating a van/mpv with a commercial vehicle/ambulance added fuel 2 the fire of voyager's failure. Mitsubishi Voyagers are seen in decent nos. in other countries.

I definitely agree with this answer. I liked the Voyager since it was huge and looked apparantly strong. I was definitely a better vehicle than the OMNI. If OMNI could sell like hot cakes the Voyager had more potential. Just too high a price and Mahindra's lack of proper marketing killed it.

CaliforniaKnight · 19th February 2009, 01:10

My cousins got one and hes stuck with it.clocked around 165k km.Had an engine build once some years back due to negligence from my cousins part.
I have driven this car alone multiple time from Chennai to trichur , Chennai to Pondicherry.The amount of torque it had was phenomenal.The car was happy cruising all day in third gear, even on a slope.It would max out at 130 Kph.I wouldnt call the engine very crude and it had decent insulation but did find the front can heat up on trips more than 3 hours long.Diesel Average was also not bad for it.
He has the first car in trichur and my guess is this will still be the last one in town.Issues being faced now are the lack of parts like tail lamp and head lamps etc etc.He has replaced the front square headlamps to twin round lamps.Last when i saw it a year back there was rust formation on the body :-(

SirAlec · 19th February 2009, 01:12

I had one. Red color. it climbed the pankhabari road (darjeeling visitors know this) with 7 people and luggage with ease. Looks was bad, but very practical vehicle

Simple addon parts were not even available with mahindra, like coolant resovour, I had to improvise one myself. As always shoddy service and support from Mahindra.
I had to, once file a suit with Ravi Auto, Siliguri from where it was bought.

Was sold to a friend from Kalimpong.

Cyrus43 · 19th February 2009, 01:20

Ahh. One of my Favourite vehicles of all times. I have travelled extensively in one, and it was by far, the most comfortable and spacious car I have ever been in. Brilliant drive and the most astonishing turning radius.

theMAG · 19th February 2009, 01:34

Come on folks. Its a 3-year old thread.

17th June 2006, 07:09	#1
mithun BANNED Join Date: Jan 2006 Location: Cochin Posts: 2,195 Thanked: 268 Times	Why Mitsubishi Voyager failed ? I've some doubt whether the correct name is Mitsubishi/Mahindra Voyager or something else !! But that utility vehicle resembled almost like Omni with rectangular headlights and with central sliding doors combined with a diesel engine. But in the looks department, Omni was miles ahead. What I know is that the vehicle was an utter flop (don't know why?) and I personally don't know anyone who owns that vehicle. That's why I'm posting here to know more about that vehicle. The vehicle came into my mind when I spotted it in a movie on the TV. So T-BHP-ians please shed some light about this vehicle......
	() Thanks

17th June 2006, 08:01	#2
tsk1979 Team-BHP Support Join Date: Feb 2005 Location: San Jose, CA Posts: 23,717 Thanked: 22,823 Times View My Garage	My uncle had one. It was called Mahindra voyager. Here's in tech info Mahindra Voyager The piece he had worked like a charm, no maintainace issues etc., but the the general consesus was low quality, high price. It was a glorified Omni with a diesel engine. The Qualis/Sumo category vehicles got better response than this one.
	() Thanks

17th June 2006, 16:02	#3
ghostrider4385 BHPian Join Date: Dec 2005 Location: Hyderabad Posts: 389 Thanked: 12 Times	From what one of my relatives told me (he had bought one just when it was launched), though the car looked good (I liked its shape too!), after just 1 year it started to run like a 10 year old car! He sold it. Godspeed. Alok.
	() Thanks

17th June 2006, 16:29	#5
salilpawar1 BHPian Join Date: Jul 2005 Location: Mumbai (MH-01) Posts: 852 Thanked: 247 Times View My Garage	i feel that the reason why the voyager failed becoz of mahindra. mahindra was never firm on its placing in the market. initially mahindra wanted to position it as a large family vehicle (evident from its initial ad campaigns), then relaunced it a billion times (with a DI engine) with various price revisions and it started in the commercial vehicles. DHL logistics runs a fleet of them, but now are slowly getting replaced by omnis/versas. Apart from the voyager's huge maintenance costs and poor quality, the general indian perception of associating a van/mpv with a commercial vehicle/ambulance added fuel 2 the fire of voyager's failure. Mitsubishi Voyagers are seen in decent nos. in other countries.
	() Thanks

17th June 2006, 17:18	#6
v12 Distinguished - BHPian Join Date: Feb 2004 Location: Mumbai Posts: 6,739 Thanked: 7,212 Times View My Garage	Past = Mahindra Voyager. Recent Past = Maruti Versa. Present = Premier Sigma. The failure of all these cars in the Indian market was due to the fact that these were totally outdated boxy vehicles. Too boxy even as a family vehicle. Anyone would rather buy a Tempo Traveller rather than the Voyager or Versa. The Voyager would have been been a hit if it had better looks and a decent Mitsubishi diesel engine. The best thing was that it had a very good seating arrangement which could 9 people comfortably + luggages.
	() Thanks

17th June 2006, 19:02	#7
lamborghini Distinguished - BHPian Join Date: Apr 2004 Location: Mumbai Posts: 6,112 Thanked: 5,760 Times View My Garage	Another reason it failed was because of it's high asking price and lack of features. It was selling for 5L and didn't even come with a.c. (correct me if i am wrong) Cheers
	() Thanks

17th June 2006, 19:20	#8
jyobeb Senior - BHPian Join Date: Jul 2004 Location: Madurai Posts: 1,010 Thanked: 703 Times	I feel that the reasons for failure are 1) Too highly priced, initially. 2) Outdated looks. 3) Very expensive parts. The AC (Yes an ac version was available) was not very efficient and the engine, the same XD3P engine as on the bolero, was quite intrusive due to the poor insulation. As far as my information goes, it was never launched with a DI engine.
	() Thanks

19th February 2009, 01:10	#11
CaliforniaKnight BHPian Join Date: Jun 2004 Location: IND + DXB Posts: 980 Thanked: 141 Times View My Garage	My cousins got one and hes stuck with it.clocked around 165k km.Had an engine build once some years back due to negligence from my cousins part. I have driven this car alone multiple time from Chennai to trichur , Chennai to Pondicherry.The amount of torque it had was phenomenal.The car was happy cruising all day in third gear, even on a slope.It would max out at 130 Kph.I wouldnt call the engine very crude and it had decent insulation but did find the front can heat up on trips more than 3 hours long.Diesel Average was also not bad for it. He has the first car in trichur and my guess is this will still be the last one in town.Issues being faced now are the lack of parts like tail lamp and head lamps etc etc.He has replaced the front square headlamps to twin round lamps.Last when i saw it a year back there was rust formation on the body :-(
	() Thanks

19th February 2009, 01:12	#12
SirAlec Senior - BHPian Join Date: Sep 2006 Location: zxc Posts: 3,393 Thanked: 726 Times	I had one. Red color. it climbed the pankhabari road (darjeeling visitors know this) with 7 people and luggage with ease. Looks was bad, but very practical vehicle Simple addon parts were not even available with mahindra, like coolant resovour, I had to improvise one myself. As always shoddy service and support from Mahindra. I had to, once file a suit with Ravi Auto, Siliguri from where it was bought. Was sold to a friend from Kalimpong.
	() Thanks

19th February 2009, 01:20	#13
Cyrus43 Join Date: Nov 2006 Location: London Posts: 5,019 Thanked: 221 Times View My Garage	Ahh. One of my Favourite vehicles of all times. I have travelled extensively in one, and it was by far, the most comfortable and spacious car I have ever been in. Brilliant drive and the most astonishing turning radius.
	() Thanks

19th February 2009, 01:34	#14
theMAG Distinguished - BHPian Join Date: May 2006 Location: Avon, CT Posts: 7,217 Thanked: 1,807 Times View My Garage	Come on folks. Its a 3-year old thread.
	() Thanks