[sarathlal]

Tata Motors has launched the 'Safari Owners United League' (SOUL), an online platform that aims to bring owners of Tata Safari together. A one-of-its-kind digital platform, SOUL is designed exclusively for Safari owners to share travel stories, experiences and learning's around their Tata Safari.

On SOUL,custom groups will enable members to participate in discussions with like-minded Safari owners, while special online contests will give members a chance to win exclusive prizes and privilege access to events.



For more information, please log onto: http://www.tatasafari.com/soul/

Source: Tata Motors Press Release dated Feb 21st.

[rdhawan15]

Seem to be inspired from the 'Gangs of Duster'.

Nice to note that manufacturers are venturing into newer projects with a view to improve customer loyalty and customer satisfaction.

[turbospooler]

I think Tata is promoting only the Storme owners to login on the page!
They have shown just the Storme ad not the old majestic beast on the site. A little rude on their part.

[narayan]

Has anyone been able to register yet ? I found the registration page quite basic without any info on what to fill where - just rows of blank tabs without any labelling. Maybe we should wait for version 2 of the website !

[girishglg]

Yeah there seems to be some problem with the registration page. How can they do such a mistake even on a website

Another interesting fact is that, the older Safari is seen only in the Service and Repair - Safari Group and that too turned upside down

Seems like Tata folks have yet not done their homework before launching the site. Not sure how this will click.

IMO even a TBHP thread could do a better job of uniting all Safari owners as it is doing already- http://www.team-bhp.com/forum/shifti...-here-188.html

This thread only needs more topics and focus and voila it will have more SOUL than the official one!

[redracham]

Originally Posted by narayan

Has anyone been able to register yet ? I found the registration page quite basic without any info on what to fill where - just rows of blank tabs without any labelling. Maybe we should wait for version 2 of the website !

Yes I was able to. Apart from the basic information they require registration and the chassis number.

[narayan]

Originally Posted by redracham

Yes I was able to. Apart from the basic information they require registration and the chassis number.

I tried today as well. Didnt work. I can just see tabs and no info on what I should be filling up. Let me try from my home PC. maybe my office connection is blocking some stuff

[redracham]

Originally Posted by turbospooler

I think Tata is promoting only the Storme owners to login on the page!
They have shown just the Storme ad not the old majestic beast on the site. A little rude on their part.

I don't think it is only for Storme. I see a lot of Dicor owners in the forum too.

[JASMEET MATTOO]

Tata Motors had organised a NCR drive and breakfast meet yesterday on 23.11.2014. It was great fun to be there. They had driven about 25 cars in a convoy for about 40 kms. It was great to meet fellow BHPians - Mandyrana (Mandeep), sasi405 (Shashi Menon) and the person I was extremely looking forward to meet - tsk1979 (Tanveer).

This was the first S.O.U.L meet in NCR. Only one in Pune has taken place on 16.11.2014.

[rohansachar]

Nothing seems to be coming up for Mumbai yet. Was planning to go for the Pune drive but something came up.

@Jasmeet, any pics from your end of the event?

[JASMEET MATTOO]

Originally Posted by rohansachar

Nothing seems to be coming up for Mumbai yet. Was planning to go for the Pune drive but something came up.

@Jasmeet, any pics from your end of the event?

Yes Rohan, we did click a few on the way.

Tata team has uploaded a few on Facebook as well as twitter. You can search with the #Drivewithsoul and you will find it. Need to transfer the others to my laptop and will share then.

[rohansachar]

Originally Posted by JASMEET MATTOO

Yes Rohan, we did click a few on the way.

Tata team has uploaded a few on Facebook as well as twitter. You can search with the #Drivewithsoul and you will find it. Need to transfer the others to my laptop and will share then.

AMAZING!! After seeing thousands of Mahindra pics, it's great to see a convoy of Safari. It's just beautiful to see so many Safari's together.

[JASMEET MATTOO]

Originally Posted by rohansachar

AMAZING!! After seeing thousands of Mahindra pics, it's great to see a convoy of Safari. It's just beautiful to see so many Safari's together.

Absolutely true Rohan. The staff present there admitted that the Tata team has never taken such an initiative in the past. But now they plan to scale up this activity and take it to a pan India level.

Lets hope they are able to turn their image into a more proactive organisation and a one that's constantly in touch with their customers providing them with the best in class services.

[ebonho]

I joined this SOUL thing at the very begining. But I never got an invite for the Pune event? Did other Pune Storme/Dicor owners get one?

Brilliant photo Jasmeet. The convoy looks very US FBI'ish .....

[JASMEET MATTOO]

Originally Posted by ebonho

I joined this SOUL thing at the very begining. But I never got an invite for the Pune event? Did other Pune Storme/Dicor owners get one?

Brilliant photo Jasmeet. The convoy looks very US FBI'ish .....

Thanks ebonho.

Actually I was following their page on the Facebook and from there I got to know something like this has happened in Pune. I was already looking forward for it to happen in NCR. I am not sure how many got the invites (cos I din't get one too), but those following them on FB were already informed way ahead.