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Ankush Arora, Tata Motors’ Senior Vice-President (Commercial) of the Passenger Vehicle Business Unit, has resigned at a time when two vital car launches are around the corner.

The timing of his move is also intriguing given that the company’s PR team had arranged for media meetings with Arora barely a week ago to discuss these launches. He had then told Business Line that the 'Bolt' hatchback and 'Zest' sedan would mark a ‘dramatic perception change’ of Tata Motors.

Arora was spearheading an important exercise to revamp the retail network across the country. This was being done in collaboration with international design consultant, Fitch, to ensure a ‘phenomenally new customer experience’. Tata Motors, he said, was teaming up with its dealers for a 'massive hiring’ drive where the sales force would increase by nearly 3,000 people.

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Tata Motors woes continue as another top level professional hands in his resignation prior to launch of company's most ambitious vehicles in coming months.

Ankush Arora, Senior VP at Tata Motors Limited was a close aide of erstwhile CEO Karl Slym and together, the duo, was acclaimed for recent changes in Tata Motors design and operational philosophies.

Prior to joining Tata Motors in April 2013, Mr. Arora served as VP - Sales & Marketing at General Motors and is said to have been handpicked by Karl Slym to assist him at Tata.

With Bolt & Zest launches just around the corner, Tata Motors will certainly rue the void left by departure of Mr. Arora and sudden demise of Mr. Slym few months back.