Toyota is a very experienced manufacturer here in India that now offers a sleuth of products in our market. However, their recent game plan, has left me wondering if they know what they are doing here.
Their announcement of the 11th gen Corolla has had several of us pushing away our car buying decisions and with bookings finally open and a launch scheduled for later this month, must we knowledgeable enthusiasts really be
enthusiastic about this?
Let's take a look:
The Indian car market is in a slump and sales of D-Segment sedans have been dwindling for the past couple of years and are predicted to continue on this path. Honda knows this and that's why they have pulled their Civic off showrooms and have no future plans of selling one. So does Skoda, with the Czech marquee now trying to position their Octavia as a high-end D2/entry-level luxury segment competitor. As for the wise Korean folk at Hyundai, they realized that they need to offer a very compelling package in terms of styling, quality, comfort and features, if they hope to attract people into a market so close to the C2 segment.
Toyota's new Corolla however, seems to only offer
adequate gizmos, fresh Lexus-esque styling and their age-old promise of reliability. The car looks decent on the outside and while a little better than it's predecessors, the interiors look really
cheap. Here are a few sample photos from Motoroids' article on the car:
Boring looking dash with no thought given to the design and placement of buttons
Cabin clock fit for duty on a Manza
Even the "carbonfiber" trim doesn't hold up well upon closer inspection
All those cheap and hard plastics up for display, makes me wonder if this is really an offering from such an experienced manufacturer.
Months ago, I looked at their
flagship offering here, the Camry, and it's Ritz-levels of safety kit,(dual airbags, abs and ebd) and I thought they would never offer anything more in the Corolla even though todays market dictates that such cars ought to offer a little more in terms of safety. Sadly, spec sheets of the 11th gen Corolla seem to be proving me right.
Who is Toyota planning on selling the car to? Why would anyone walk away from the new Honda Ciy (if they wanted reliability) and buy a Corolla? Someone like me,(exactly 6ft tall with longer legs and a shorter torso) might enjoy the extra legroom, but the average Indian's height is only about 5'7" or so. Plus the omission of rear air-conditioning vents
will leave anyone shocked. The new City is larger than before and the upcoming Alivio/Ciaz is set to be even roomier. Who is Toyota targeting?
Even the engines on offer are the same as has been for years. Not even minor updates to bump power/torque output up.
With prices set to be between 13-18 lakhs, what's to stop the mature buyers that value a D-segment sedan's advantages over a C2 segment offering or an equivalent SUV, from buying even a Hyundai Elantra or a Renault Fluence?
Toyota's Etios twins target buyers in the premium hatch and entry level 3-box sedan segment with the promise of reliability (meaningless when these segments are already dominated by Japs and Koreans) and space, and they bombed, also partly due to them not being quality
global cars.
The Innova targets MUV buyers and has done so well because this demographic only demands reliability and seven seats.
The Fortuner target politicians and has done well too
The Camry, I firmly believe, is only offered on our shores as something for Toyota to display to everyone being a legendary car. Since it is a CBU and they did not bother equipping it with enough to compel people into buying it, I doubt even Toyota bothered if it would sell well.
So here I ask everyone again, with other Japanese manufacturers strengthening the credentials which include already established reliability, and now taking on the Europeans at their own game: quality, safety, dynamics and styling, what is the biggest of them all, Toyota's aim with the Corolla, and general aim with the brand here in India? Is no one else as appalled as me?
Source of photos:
http://www.motoroids.com/reviews/new...ven-corollary/ Disclaimer: this is my first thread so mods, please edit it as you see fit and try to go easy on me!