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Originally Posted by aniketi I am back on this forum as i promised before few months
Few months back i said no point in launching this car as it is not going to do well in the market. Lots of people didn't agree with me. I guess my prediction was right. I don't think its selling even 200-300 cars per month. After launch of Ciaz, New Vento, DSG Rapid & discounts on cars like Verna, Linea etc, it is going to struggle more in future. There are few people who has bought it & they are happy. Good for them.
But as i said its a FLOP show for Ford, Again !!! This car has again failed in new Avatar. Its failed to succeed in the market. I guess their strategy to launch failed car again with few changes, was wrong. Hope to get something better from Ford in future else they need to pack up soon from India. |
Seriously dude? You came back to tell us that your predictions were right?
Many have already said what is undoubtedly true. Let me add one more thing to that. If your definition of success is simply based on the number of cars sold, then you should also know that Ford is, for some strange reason, limiting the number of Fiesta's they deliver in a big way. Plus, there is ZERO marketing.
The City and the Ciaz have gone overboard in advertising their cars. If only Ford did a better job of marketing it, you would have seen greater footfalls in the showrooms, translating to higher sales. The Fiesta is the cheapest Diesel sedan in its class, with competitive features. What it lacks (except perhaps leather seats, sunroof, reverse camera, a rear AC vent and rear knee/leg room) is compensated for in ample measures with the sheer brilliance in engineering. You can't help fall in love with the car if you ever get behind the wheels.
My own story goes like this:
I was bowled over by the older Fiesta Petrol DCT ever since I test drove one in Gurgaon in late 2013 and was told that they have stopped production as the facelift was on the cards. This was after having test driven the Gen 3 Honda City, SX4, Vento, i20 and Verna. A short drive of the original Ford Fiesta (now classic) further made me fall in love with the 'Fiesta' badge. So, I kept waiting for the launch of the facelift. Even made a trip to Noida for the Autoshow this year to just see the facelift.
In between, moved to Bangalore. Kept following all car launches and kept getting frustrated with the delay in the launch of the Fiesta. I was very keen on getting an AT, but when it was confirmed beyond any doubt that Ford was only going to launch the Diesel MT, I gave up. Went ahead and booked the Honda City VX CVT in June this year, just days after the Fiesta was launched.
3 weeks passed. Heart pulled me towards a Ford showroom. Asked for a TD, but because I went after 5 p.m., they refused citing heavy traffic! Went the next day and waited there for 1 hour because the TD car had gone for refueling! Finally, got into the driving seat. Boy! Wasn't I in love again?
Slept over this experience for a couple of days, and I got a call from the Honda dealer confirming allotment of my car and that delivery can be done within 2 weeks, well in advance of the promised date. Head vs heart battle started. So, as the Saturday of that week came, called up the Ford dealer once again, and was told that one 'smoke grey' Fiesta was available for immediate delivery. Rushed to the dealer to take a look at the car one last time. To settle the head vs heart battle, went to the nearby Honda showroom and took another TD of the City. That settled the debate within. Within an hour, I had booked the Fiesta and canceled my Honda City booking.
That is Fiesta for you, my friend. If you haven't felt it, you haven't. No point in talking to people who define success only on the basis of the number of cars on the road, when true success of any product is that it wows the customer and puts a smile on his face.
If you can find one Fiesta owner who isn't proud to be owning the car, I will accept failure.