Just read this
comparison between 4 such CUV's in the USA.
And the point to note there was that they were all called what they essentially are - subcompact crossovers. And having a look at them, just about every single car in that comparo comes with AWD in tow (the Kia Soul doesn't yet, but its coming soon) and have capable motors (the slowest car in the 0-60MPH run takes 9.5s, which is still a tiny bit faster than the hottest budget hatch in our country). Also all of them have far better overall apparent quality and levels of equipment, especially safety. And none looks really bad either, like what the Honda BR-V coming here soon does. The Jeep was actually a proper tough little car, which could tackle a fair bit of rough. Even the Hyundai iX25 is heading to the US in a year, and it is all but confirmed to have AWD and a better engine and all the safety kit that's standard there. And yet, I repeat, they are all referred to as 'subcompact crossovers'. And they are seen as what they are- small cheerful cars that can tackle a bit of rough if the time comes. And given that it is USA, the time does come occasionally. So they are sold and bought for purpose, not show. Nobody makes too much of a fuss about them.
Now, if any of the above cars were to be sold in India, they would be first called and marketed as "Premium Urban SUVs", the AWD would be the first to get kicked out of the spec sheet, then the safety kit, and then the car would be equipped with the most low-cost, underpowered, fuel-efficiency oriented diesel engine available in the manufacturer's stable (which could also possibly be India-specific). If not, the Fiat Multijet would be hired for duty. Then 'luxury' beige interiors would be added, and then ' premium features' such as touchscreen media system, steering controls and the like which are standard equipment in all cars in the West, would be thrown in for convenience, and finally lots of chrome would be splattered wherever there is room on the outside.
And then this "Premium SUV" would be put up for sale with a rather ambitious price tag, and would be lapped up with pride and joy, withstanding long waiting periods by our public who would be upgrading from their trusty hatchbacks, to experience the pride of owning a 'big car' or 'premium car' or an SUV, and to show people that they have arrived.
Further, whichever car stays within its limits, and is not overambitiously branded as an SUV, or doesn't look like a 'big car', or doesn't come with a 'prestigious' badge on top, fails desperately, however fast, high quality or reliable it may be (yes, the S-Cross. Forget waiting periods, this is one Maruti with one lakh rupee discounts within mere months of launch).
That's the reason why the 'Cheapest SUV' in the world comes here and instantly becomes 'premium' or humble little compact crossovers become 'Ultimate SUVs'. No wonder many foreign car makers have spotted the opportunity to make quick money, and suddenly started taking India seriously. Somebody tell them that India is not to be taken seriously. India is to be taken for a ride. (Okay, in the metros, where some people's views have really matured recently, this may not always be the case, but there is a bit of this point of view in everyone out here in India) Whoever takes India seriously is punished miserably by our allegedly sensible and educated market.