Maruti opens NEXA dealerships for premium cars

volkman10 · 24th July 2015, 12:29

Quote:

Originally Posted by Carpainter

Does that also mean that if a S-cross buyer goes to a dealership who don't have a nexa outlet, their sales persons will try to persuade the customer to get a swift, cause otherwise they will lose a customer.

No- you contact the existing dealer for a car sold through NEXA, the dealer in turn will co-ordinate with the NEXA Dealer to complete the process.

Incentives are given for such schemes covering the existing dealers.

gaurav_3000ad · 24th July 2015, 14:40

I think that maruti have finally cracked the code for the 10lakh plus segment. The NEXA showrooms will definitely help them to get a foothold in the million rupee plus segment.

A customer who is looking to plonk in 10-20 lakh rupees of his hard earned money on a car desires some individualized attention. He wants to step into a pristine luxurious showroom. He wants to interact with a sales team who are knowledgeable and pleasing to the eye. He does not want to hob nob with the hoi polloi looking for altos and dzires. Something akin to the expectations of a business class traveler vis-à-vis an economy class traveler.

Another factor is the vast product portfolio of Maruti Suzuki. A product division is required to better manage the footfalls.

Going by the above information I think the NEXA should be able to meet these expectations and more.

adu · 24th July 2015, 14:47

Just spotted a Nexa showroom getting ready on the JP Nagar Ring Road (near the Puttenahalli underpass). The Nexa signage is up and the interiors are getting done up.

Chetan_Rao · 24th July 2015, 15:08

There's a NEXA showroom coming up right opposite Bagmane WTC @ Doddanekundi on ORR.

supertinu · 24th July 2015, 15:31

Maruti has even introduced premium Black Nexa theme looking trucks with trailers. There was one in Prestige Tech Park on ORR in Bangalore yesterday with Scross on display on the trailer. I noticed while driving in the morning but couldnt visit during the day, so missed taking pics. I certainly liked the idea. it does differentiate Maruti from all other companies who just create stalls and put cars on display.

peterjim13 · 25th July 2015, 11:31

Nexa truck carrying S cross for promo at Bangalore.

Maruti opens NEXA dealerships for premium cars-imageuploadedbyteambhp1437803919.452776.jpg

Maruti opens NEXA dealerships for premium cars-imageuploadedbyteambhp1437803950.939636.jpg

Apologies for not taking the pic with Scross inside the bay.

volkman10 · 26th July 2015, 12:32

Another Nexa TVC,

https://www.youtube.com/watch?v=2i1dfGCpwlE

callvvijay · 26th July 2015, 14:16

Any idea where in Chennai the NEXA showroom is going to be opened??
The Petrol bunk in front of ABT Guindy has been demolished. Any chance of seeing a NEXA showroom there??

sunsetorange · 26th July 2015, 14:24

Quote:

Originally Posted by callvvijay

Any idea where in Chennai the NEXA showroom is going to be opened??
The Petrol bunk in front of ABT Guindy has been demolished. Any chance of seeing a NEXA showroom there??

Khivraj motors have one coming up. Must be at least 3 in chennai.

girimajiananth · 27th July 2015, 07:45

Nexa showroom inaugurated at JP Nagar 5th phase near Gundappa Vishwanath underpass . Kindly excuse for the low quality pic , I took it from my phone while returning from my morning walk.

Maruti opens NEXA dealerships for premium cars-nexa.jpg

kiku007 · 27th July 2015, 08:02

Quote:

Originally Posted by sunsetorange

Khivraj motors have one coming up. Must be at least 3 in chennai.

It's NEXA Ambattur. Good luck selling the S-Cross from the the only NEXA showroom in Chennai for now. And of course this only showroom is in a western suburb and is listed as 'coming soon'.

CarNerd · 27th July 2015, 08:13

When others are selling their cars ranging from 3 lakh to 30 lakh in the same showroom, I don't know what is so exclusive about Suzuki cars that they require a separate dealership. This is just a ploy by Maruti to brainwash Indians & get some more profit out of them. A brand is seen to be premium by its products not by the place where they are sold.

ajmat · 27th July 2015, 09:38

NEXA brand showroom coming up on Madras Bank Road, near India Garage, next to SBI

jvk84 · 27th July 2015, 10:47

Anyone has seen any nexa showrooms in kerala?
Any idea if there is one in Tvm, Kochin, Kottayam or Alappy?

sunsetorange · 27th July 2015, 11:30

Quote:

Originally Posted by kiku007

It's NEXA Ambattur. Good luck selling the S-Cross from the the only NEXA showroom in Chennai for now. And of course this only showroom is in a western suburb and is listed as 'coming soon'.

Ambattur can cater only to the Anna nagar population. East and south chènnai are the traditional residential areas.

Beats me....

24th July 2015, 14:40	#152
gaurav_3000ad BHPian Join Date: Aug 2007 Location: Delhi's belly Posts: 93 Thanked: 392 Times	re: Maruti opens NEXA dealerships for premium cars I think that maruti have finally cracked the code for the 10lakh plus segment. The NEXA showrooms will definitely help them to get a foothold in the million rupee plus segment. A customer who is looking to plonk in 10-20 lakh rupees of his hard earned money on a car desires some individualized attention. He wants to step into a pristine luxurious showroom. He wants to interact with a sales team who are knowledgeable and pleasing to the eye. He does not want to hob nob with the hoi polloi looking for altos and dzires. Something akin to the expectations of a business class traveler vis-à-vis an economy class traveler. Another factor is the vast product portfolio of Maruti Suzuki. A product division is required to better manage the footfalls. Going by the above information I think the NEXA should be able to meet these expectations and more.
	(1) Thanks

24th July 2015, 14:47	#153
adu BHPian Join Date: Mar 2010 Location: Bangalore Posts: 99 Thanked: 53 Times	re: Maruti opens NEXA dealerships for premium cars Just spotted a Nexa showroom getting ready on the JP Nagar Ring Road (near the Puttenahalli underpass). The Nexa signage is up and the interiors are getting done up.
	() Thanks

24th July 2015, 15:08	#154
Chetan_Rao Team-BHP Support Join Date: Jul 2010 Location: Bangalore Posts: 5,877 Thanked: 24,039 Times	re: Maruti opens NEXA dealerships for premium cars There's a NEXA showroom coming up right opposite Bagmane WTC @ Doddanekundi on ORR.
	() Thanks

24th July 2015, 15:31	#155
supertinu Senior - BHPian Join Date: Aug 2010 Location: Bangalore Posts: 1,160 Thanked: 1,164 Times	re: Maruti opens NEXA dealerships for premium cars Maruti has even introduced premium Black Nexa theme looking trucks with trailers. There was one in Prestige Tech Park on ORR in Bangalore yesterday with Scross on display on the trailer. I noticed while driving in the morning but couldnt visit during the day, so missed taking pics. I certainly liked the idea. it does differentiate Maruti from all other companies who just create stalls and put cars on display.
	() Thanks

25th July 2015, 11:31	#156
peterjim13 BHPian Join Date: May 2014 Location: Kochi/S.Bathery Posts: 673 Thanked: 672 Times View My Garage	Nexa truck carrying S cross for promo at Bangalore. Apologies for not taking the pic with Scross inside the bay. Last edited by Gannu_1 : 25th July 2015 at 12:01.
	(1) Thanks

26th July 2015, 14:16	#158
callvvijay BHPian Join Date: Nov 2010 Location: Chennai Posts: 309 Thanked: 334 Times	Any idea where in Chennai the NEXA showroom is going to be opened?? The Petrol bunk in front of ABT Guindy has been demolished. Any chance of seeing a NEXA showroom there??
	() Thanks

27th July 2015, 07:45	#160
girimajiananth BHPian Join Date: Oct 2012 Location: Bangalore Posts: 647 Thanked: 667 Times	re: Maruti opens NEXA dealerships for premium cars Nexa showroom inaugurated at JP Nagar 5th phase near Gundappa Vishwanath underpass . Kindly excuse for the low quality pic , I took it from my phone while returning from my morning walk.
	(1) Thanks

27th July 2015, 08:13	#162
CarNerd BHPian Join Date: Nov 2014 Location: Honda City Posts: 444 Thanked: 2,892 Times	re: Maruti opens NEXA dealerships for premium cars When others are selling their cars ranging from 3 lakh to 30 lakh in the same showroom, I don't know what is so exclusive about Suzuki cars that they require a separate dealership. This is just a ploy by Maruti to brainwash Indians & get some more profit out of them. A brand is seen to be premium by its products not by the place where they are sold.
	() Thanks

27th July 2015, 09:38	#163
ajmat Team-BHP Support Join Date: Feb 2004 Location: Bangalore Posts: 14,858 Thanked: 27,925 Times View My Garage	re: Maruti opens NEXA dealerships for premium cars NEXA brand showroom coming up on Madras Bank Road, near India Garage, next to SBI
	() Thanks

27th July 2015, 10:47	#164
jvk84 BHPian Join Date: Jun 2009 Location: Tiruvalla Posts: 73 Thanked: 57 Times	re: Maruti opens NEXA dealerships for premium cars Anyone has seen any nexa showrooms in kerala? Any idea if there is one in Tvm, Kochin, Kottayam or Alappy?
	() Thanks

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