|5th March 2018, 09:51||#91|
Senior - BHPian
Join Date: Dec 2009
Thanked: 2,239 Times
Re: Is being a cabbies' favoured brand no longer taboo?
On 2 recent trips to kolkata, most of the OLA Prime's that got allocated to me were Tata Zest's. I rode in close to, 15-18 different Zests and the remainder 2-3 bookings were for Dezires.
The youngest Zest was about 10k kms old, and the oldest about 120k kms. What surprised me immensely, was that the 10k Zest rode, sounded and felt EXACTLY like the 120k Zest! Mind you, all the Zests rode, felt and sounded better than any of the Dezires, (young or old), so much so, that I used to silently pray for a Zest to be allocated than a Dezire! I also made it a point to enquire from each Zest driver about his experience with the car. The only maintenance any of them mentioned was regular service, clutch plate overhaul, brakes overhaul and timing chain change, depending on the age of the car. Some of them even mentioned that their previous car was a Dezire and that they had moved to the Zest because it was more comfortable for them at the end of the day (200+ kms driving daily) and cheaper to own and run.
These experiences have radically changed my perception about Tata motors and their new age products, so much so, that I might actually consider a product from their stable if I were in the market in that segment.
So, forget about being a taboo, this time around, an emerging cabbies favourite, coupled with my own experience, has turned my perception about a company and it's product, on it's heels.
|5th March 2018, 10:29||#92|
Join Date: Feb 2004
Thanked: 174,163 Times
Re: The Curse of the "Taxi" Badge
It definitely makes some difference to the image, but then manufacturers want volumes too. Orders from Uber / Ola drivers, self-drive companies etc. add to the numbers.
I like Maruti's strategy of selling the old Dzire (Tour) to the cab segment and the new Dzire to private owners. Tata also did this at one point of time where they were promoting the older range to cabbies & restricting sales of newer cars only to individual owners.