Re: Volvo V40 Cross Country petrol launched at Rs. 27 Lakh (Ex-Mumbai) Quote:
Originally Posted by GTO Among other things, Mercedes also makes cycles & cargo vans.
That doesn't matter. What does is what your brand is known for. Volvo is known more for buses than cars in India. Mercedes - on the other hand - is known as a luxury car maker that also makes trucks. |
GTO, IMO, The segment that looks at Volvo cars, knows what a Volvo is, and I do not think people who identify Volvo to buses are the target audience anyways. Volvo is a notch lower than the Beemer and Mercs all over the world though. The only way they can be successful here is on pricing and long term reliability reports in years to come, besides fleets. I've used Volvo and Saab for that matter, and had very good experiences, except that the resale at that time[1990s] was very bad, and I guess even today. |