[unk9ja]

An insider revealed that the Naturally Aspirated engine performance in the Altroz is pathetic while the Turbo Petrol is a Fun To Drive car.

[dipen]

Not sure if the Tiago petrol engine will be accepted well in the Altroz - premium hatchback offering. Its not matching the class of other refined ones from the competition. Tata should just stick to the Turbo variant price about 30k than the competition (unfair = yes, but this would their chance to make large volumes)

[swiftnfurious]

I really hope they don't launch the NA petrol. TATA has never had a great run with NA petrol, so why bother when they try to play premium! Plus, this one engine can bring enough negative reviews (especially if the turbo petrol is not launched simultaneously). They seem to be trotting on the backfoot with this car on the powertrain / gearbox specs - not something I'd love to see in a new age TATA.

And weight less than a Jazz & i20 - how did they achieve it?

[volkman10]

Back to the camouflaged Altroz - now the diesel variant on test,





Link

[balderash_12]

The EV will bomb on Tata’s face unless they can prove it is sufficiently reliable. If the petrol is equipped with the 3-cylinder of the Nexon, this will be a major turn-off for buyers who might end up buying the Elite i20 or the Baleno. The “premium” quotient would be lost. Tata should really strengthen their NVH. I have heard the startup sound of the engine (petrol XZ+) and it is not impressive for its class and price.

[chittybang]

TATA has been attempting the use of black elements in the back since a few designs. If we observe the Nexon we can clearly see the design evolution towards the Altroz. I must admit, like the Nexon I am warming up to this look especially in white.
The big concern though will be the heart. If TATA doesn't match the competition it's going to be another Tigor in the making. If it's so obvious to most of us then surely those at TATA sense it too. What is the catch? Is it the pricing or the lack of an effective engine in this category?

[Chetan_Rao]

This car needs to have the Nexon's motors to compete in the premium hatch space.

1.2 turbo petrol and 1.5 diesel could really shake up the Baleno/i20 duopoly, if top variants land in the 10-12L bracket.

Would also given prospective Tata customers not enthused by the CUV form factor a viable alternative in the same stable.

[PrideRed]

Originally Posted by Chetan_Rao

This car needs to have the Nexon's motors to compete in the premium hatch space.

1.2 turbo petrol and 1.5 diesel could really shake up the Baleno/i20 duopoly, if top variants land in the 10-12L bracket.

Would also given prospective Tata customers not enthused by the CUV form factor a viable alternative in the same stable.

More than the performance, I feel refinement, design, practicality is what drives this segment. Sure, they can plonk 1.2L 3 cylinder motor, but it needs to extremely refined!

[JS Kwt]

Tata Altroz: The story behind the Name

Tata Motors' latest product, which is scheduled to launch in India later this year, has been named by two Romanian entrepreneurs — Andra Gutui and Marcela Sarmasan. The women founded Namzya, a specialised naming agency based in Romania, with a tagline ‘We name The Name’.

Andra Gutui and Marcela Sarmasan, exclusively reveal how the Tata Altroz was named.

This project (naming the Tata Altroz) was a very challenging one. We cannot unveil the strategy behind it, but for sure it was not an easy project. We had to create the perfect name for a sophisticated car, full of personality which, as the tagline ‘Urban Car Redefined’ says, is changing the way an urban car is produced and perceived. This is what Altroz is about: agility, performance, efficiency and futurism. Altroz is a name inspired by the magnificent albatross, an agile seabird that soars for hours and miles with minimum effort,” reveals Gutui.

Sharing some anecdotes from their recent work, Gutui says, “As an European agency, the cultural aspect and the language were the biggest challenges. While working on this project (Tata Altroz), we had to read a lot about Indian culture and the Hindi language. We had to create the perfect name that doesn’t have negative connotations and which sounds good in Hindi. The process took almost two months.”

The entrepreneurs say that for the project with Tata Motors, they researched and studied a lot on the automotive industry. “The general trend is to name the products based on codes or generic words. We truly believe that the companies which start to have a different approach regarding naming architecture and naming strategy of their product portfolio will gain a great competitive advantage. Names, compared to codes, have the power to create emotional engagement with clients, employees and other stakeholders, even in technical field. These days, if you do not create a connection with people around your brand, you lose," explains Gutui.

The Science of Naming
Talking about the process of naming something new, Gutui says that the main challenge in their industry is to convince people that “naming is not an art”. She adds that the process is “not all about creativity. Most people believe that anyone can find a name. And that’s true. But naming is not an art. Naming is more a science than an art. Not everyone can create naming architectures, naming processes and methods to connect the new name with the business and emotional vision of the company. A name may be read by anyone. A perfect name will be remembered by everyone.”

Full Article

[JS Kwt]

Tata Altroz spied during high speed testing [ Video ]
on Pune Solapur Highway

https://youtu.be/U8-hP06xLfI

[avishar]

Originally Posted by JS Kwt

Tata Altroz: The story behind the Name

Andra Gutui and Marcela Sarmasan, exclusively reveal how the Tata Altroz was named.

Attachment 1860432



Full Article

Rather interesting, and I understand how important it is get the name of a car quite right these days considering the many different markets that it might serve and how the image and the marketing the car revolves around the name. The name is going to be bombarded onto potential customers through every medium non-stop, so it better sound good.

However, Altroz? The name sounds Iranian to me, somehow.

Indian-specific models of the past had some memorable names. Although we were stuck with the Ambassador and Padmini for much longer than we would have liked, those names were very beautiful. The Ambassador, conjures up images of prestige and Padmini, of soft, regal and intricate. Contessa was another magnificent name.

Maruti also came up with some good India specific names, like the Esteem. Very befitting of a car which people aspired to buy. And Zen, an early attempt (and successful) to capture the mood of the 'new India' and young buyers.

Tata themselves had such great hits like Sierra (adventure, wilderness), Safari and even the Sumo - a simple name which associated the car with toughness. Nano, the name explained everything.

The masterstroke was 'Indica', so Indic, yet so global. Flows beautifully of the tongue and can easily build a marketing case for it with India, culture and technology. Did they take two months to come up with that, I wonder...

Alas now we are stuck with such stupid and pretentious ones. Tiago? Hexa. Nexon. Tigor. Altroz. And the lastest one, Buzzard. Conjures up images of vultures and rotting flesh. Other bewildering ones are Marazzo, Alturas, Vitara 'Brezza', Creta etc.

The king of this particular hill though is the Hector. All that I can picture in my head is a fat, lazy Mexican.

On the flip side, among the recent launches the Hyundai Palisade is such a great name, very apt for the car and it's target consumer. Hyundai has always used American geography to great use for its SUV range (Santa Fe, Tucson, Kia Telluride). Why don't we use Indian geographical features or places for some of our names.

(EDIT: We have. The Royal Enfield Himalaya! Now that's a great name and brilliant marketing)

Sorry for going very off-topic.

[HarshGtR]

This Tiago was spied few days ago. ( Saw it online.) The front looks like Altroz. So I compared this image with current Tiago and Altroz. Looks like it's a Tiago indeed but bonnet is quite similar to Altroz. So the Altroz will look like a beefed up Tiago after it's next generation is launched. I'm too early to judge overall front profile by camouflaged Tiago but still many people won't be happy about it. Altroz should have it's unique identity. Though taillights may be different.

[FrodoOfTheShire]

Originally Posted by JS Kwt

Tata Altroz: The story behind the Name

Talk about much ado about nothing! I couldn't help roll my eyes while reading that article. It just seemed typical marketing gibberish to me. The enterpreneurs mention that Altroz name is inspired by the albatross. All it seems to me is they removed "ba" from albatross and stylized the "ss" pronunciation to "z". Rest of the story seems to have been concocted to extract money from the clients. I wonder if Tata motors went back to them for naming the Harrier/Buzzard or just thought they'd save the money!

Originally Posted by avishar

Alas now we are stuck with such stupid and pretentious ones. Tiago? Hexa. Nexon. Tigor. Altroz. And the lastest one, Buzzard. Conjures up images of vultures and rotting flesh. Other bewildering ones are Marazzo, Alturas, Vitara 'Brezza', Creta etc.

+1. That was hilarious! I had heard Tiago was named after Messi's son as he was the brand ambassador. Marazzo means shark, so it kind of makes sense given the design cues. I do like Creta though, reminds me of the word Crater, though not sure if that's what Hyundai wanted. Buzzard name is simply atrocious with that image it conjures as you mentioned!

[CrAzY dRiVeR]

Originally Posted by FrodoOfTheShire

I wonder if Tata motors went back to them for naming the Harrier/Buzzard

Looks like it, because the rumour is that Buzzard is being renamed to 'Cassini'.

[CarguyNish]

On the Occasion of Holi,

Rushlane has Rendered Upcoming Tata Altroz in various color options.































Source