Tata developing a premium hatchback, the Altroz. Edit: Launched at 5.29 lakh.

volkman10 · 10th June 2019, 07:15

As launch approaches, more test mules on the prowl,

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giri1.8 · 10th June 2019, 10:56

Is my eyes playing tricks on me or is the front end too low to the ground? Poor GC always ends up earning bad reputation, hope it's just the angle of the photo that makes it look low.

Dieselritzer · 10th June 2019, 11:12

I don't think there's any Tata car that has failed the GC part. I think it's the camouflage that's adding to your perception, which is visibly right.

I'm waiting to get more info on engine gearbox combo and hoping it's not an AMT

arif_t01 · 13th June 2019, 14:13

Tata Altroz - the much-awaited urban car will have its website launched on 13th June, 2 PM onwards. Now, it's up to you to unveil its website. Every click unveils the Altroz mystery. Click on https://t.co/dQBAt2Zzib to kick-start the drive of this urban car.
#UrbanCarRedefined https://t.co/Bmo8gk5o5O

Source: https://twitter.com/TataMotors/statu...400430598?s=19

http://youtu.be/SAuelN7sJWk

Nav-i-gator · 13th June 2019, 14:24

Quote:

Originally Posted by arif_t01

Tata Altroz - the much-awaited urban car will have its website launched on 13th June, 2 PM onwards. Now, it's up to you to unveil its website. Every click unveils the Altroz mystery. Click on https://t.co/dQBAt2Zzib to kick-start the drive of this urban car.
#UrbanCarRedefined https://t.co/Bmo8gk5o5O

Source: https://twitter.com/TataMotors/statu...400430598?s=19

The link is not working.

Prateek19 · 13th June 2019, 14:35

I am getting this on opening it via mobile.

Tata developing a premium hatchback, the Altroz. Edit: Launched at 5.29 lakh.-imageuploadedbyteambhp1560416714.476283.jpg

discoverwild · 13th June 2019, 14:45

Quote:

Originally Posted by Nav-i-gator

The link is not working.

You can directly click on altroz.tatamotors.com

Website yet to be launched though. Kind of lame, to ask for 1,00,000 clicks to launch the website. What are they thinking?!

hiren.mistry · 13th June 2019, 14:46

Wow, these car makers have taken the media campaign a bit too far. We've seen car reveals, price reveals, teaser pics/videos and now Tata has on up'ed everyone with a website reveal.

Kia even ran a campaign to name the car, it's a different matter that they chose to ignore the poll results entirely.

fx45 · 13th June 2019, 15:05

Once the website will launch, Tata will start dropping small small teasers of the car every evening till it launches, just like they did for the Harrier.

This goes on to the point till the audience gets fed up from all these small teasers.

wanderer4x4 · 13th June 2019, 15:06

Quote:

Originally Posted by discoverwild

You can directly click on altroz.tatamotors.com

Website yet to be launched though. Kind of lame, to ask for 1,00,000 clicks to launch the website. What are they thinking?!

Tata developing a premium hatchback, the Altroz. Edit: Launched at 5.29 lakh.-screenshot_20190613_150453.jpg

And I'm getting this at 3-00 pm now. 4% till now means 4000 hits in one hour. At this rate, their unveling will take 25 hours to reach 100000 unless some bots get down to work.

discoverwild · 13th June 2019, 15:11

Quote:

Originally Posted by wanderer4x4

And I'm getting this at 3-00 pm now. 4% till now means 4000 hits in one hour. At this rate, their unveling will take 25 hours to reach 100000 unless some bots get down to work.

Where are the bots when we need them? All of them retired after the elections?!

AkMar · 13th June 2019, 16:00

A website launch!! Wow this is stretching things too much now. Just unveil the damn thing, no one will wait for a lakh clicks. Looks like history is all set to repeat with a long drawn process from media drives to launch to actual deliveries, causing people to lose interest in the car

thirumalkumaran · 13th June 2019, 16:44

Next up...
Color launch at 2,00,000 clicks
Feature launch at 3,00,000 clicks
Variant launch at 4,00,000 clicks
and
"price launch" launch....

You live long enough to become a villain...

discoverwild · 13th June 2019, 17:12

I just hope the clicks stop at around 95000 and not move further. Should be a good lesson to the marketing guys at Tata who came up with this idiotic idea in the first place.

This is the best way to alienate even the most ardent fan of the company. The launch should have happened 3 hours ago. Will probably take a few more days at this rate.

ashutoshb · 13th June 2019, 19:21

"Sir, your car will be delivered, once you get 100 likes from your friends and family."

"Sir, your car will only be serviced, when you retweet all our tweets since January."

I was already fed up with bollywood type teasers coming into the automotive world. "Exterior teaser", "Interior teaser", "First look", "Pricing unveil", "Launch" and what not.

And now this

Can there not be just one launch? Unveiling, pricing, media drives, all on the same day. Wouldn't that create a bigger hype than these elongated teasers?

10th June 2019, 07:15	#571
volkman10 Distinguished - BHPian Join Date: Dec 2010 Location: -- Posts: 16,261 Thanked: 36,700 Times View My Garage	re: Tata developing a premium hatchback, the Altroz. Edit: Launched at 5.29 lakh. As launch approaches, more test mules on the prowl, Link Last edited by volkman10 : 10th June 2019 at 07:17.
	(20) Thanks

10th June 2019, 10:56	#572
giri1.8 Senior - BHPian Join Date: Jul 2012 Location: Chennai Posts: 1,135 Thanked: 1,782 Times Infractions: 0/1 (5)	re: Tata developing a premium hatchback, the Altroz. Edit: Launched at 5.29 lakh. Is my eyes playing tricks on me or is the front end too low to the ground? Poor GC always ends up earning bad reputation, hope it's just the angle of the photo that makes it look low.
	() Thanks

10th June 2019, 11:12	#573
Dieselritzer BHPian Join Date: Jul 2012 Location: Mumbai Posts: 559 Thanked: 1,317 Times	re: Tata developing a premium hatchback, the Altroz. Edit: Launched at 5.29 lakh. I don't think there's any Tata car that has failed the GC part. I think it's the camouflage that's adding to your perception, which is visibly right. I'm waiting to get more info on engine gearbox combo and hoping it's not an AMT
	() Thanks

13th June 2019, 14:35	#576
Prateek19 BHPian Join Date: Aug 2017 Location: Lucknow Posts: 106 Thanked: 112 Times	I am getting this on opening it via mobile.
	(1) Thanks

13th June 2019, 14:46	#578
hiren.mistry Senior - BHPian Join Date: Mar 2009 Location: Bombay, London Posts: 1,142 Thanked: 730 Times	re: Tata developing a premium hatchback, the Altroz. Edit: Launched at 5.29 lakh. Wow, these car makers have taken the media campaign a bit too far. We've seen car reveals, price reveals, teaser pics/videos and now Tata has on up'ed everyone with a website reveal. Kia even ran a campaign to name the car, it's a different matter that they chose to ignore the poll results entirely.
	(5) Thanks

13th June 2019, 15:05	#579
fx45 BANNED Join Date: Jun 2007 Location: mumbai Posts: 1,823 Thanked: 370 Times	re: Tata developing a premium hatchback, the Altroz. Edit: Launched at 5.29 lakh. Once the website will launch, Tata will start dropping small small teasers of the car every evening till it launches, just like they did for the Harrier. This goes on to the point till the audience gets fed up from all these small teasers.
	(4) Thanks

13th June 2019, 16:00	#582
AkMar Senior - BHPian Join Date: Apr 2007 Location: Mumbai Posts: 1,058 Thanked: 1,916 Times	re: Tata developing a premium hatchback, the Altroz. Edit: Launched at 5.29 lakh. A website launch!! Wow this is stretching things too much now. Just unveil the damn thing, no one will wait for a lakh clicks. Looks like history is all set to repeat with a long drawn process from media drives to launch to actual deliveries, causing people to lose interest in the car
	(2) Thanks

13th June 2019, 16:44	#583
thirumalkumaran BHPian Join Date: Mar 2019 Location: Bangalore Posts: 71 Thanked: 123 Times	re: Tata developing a premium hatchback, the Altroz. Edit: Launched at 5.29 lakh. Next up... Color launch at 2,00,000 clicks Feature launch at 3,00,000 clicks Variant launch at 4,00,000 clicks and "price launch" launch.... You live long enough to become a villain...
	(3) Thanks

13th June 2019, 17:12	#584
discoverwild Senior - BHPian Join Date: May 2009 Location: Coimbatore Posts: 1,024 Thanked: 2,358 Times	re: Tata developing a premium hatchback, the Altroz. Edit: Launched at 5.29 lakh. I just hope the clicks stop at around 95000 and not move further. Should be a good lesson to the marketing guys at Tata who came up with this idiotic idea in the first place. This is the best way to alienate even the most ardent fan of the company. The launch should have happened 3 hours ago. Will probably take a few more days at this rate. Last edited by discoverwild : 13th June 2019 at 17:26.
	(4) Thanks

13th June 2019, 19:21	#585
ashutoshb Senior - BHPian Join Date: Jul 2006 Location: NOIDA Posts: 1,267 Thanked: 1,731 Times View My Garage	re: Tata developing a premium hatchback, the Altroz. Edit: Launched at 5.29 lakh. "Sir, your car will be delivered, once you get 100 likes from your friends and family." "Sir, your car will only be serviced, when you retweet all our tweets since January." I was already fed up with bollywood type teasers coming into the automotive world. "Exterior teaser", "Interior teaser", "First look", "Pricing unveil", "Launch" and what not. And now this Can there not be just one launch? Unveiling, pricing, media drives, all on the same day. Wouldn't that create a bigger hype than these elongated teasers?
	(8) Thanks

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