Hyundai cuts features on Elite i20

pgsagar · 16th July 2015, 21:57

Quote:

Originally Posted by trek

Just look at Ford, I appreciate and respect that they are giving safety features standard on all variants of the Aspire. It conveys that the brand cares for its consumers and this builds long term loyalty.

Thumbs down to Hyundai for this short term thinking.

Agreed but would you buy a Ford? Ok, may be you would but would others do? I don't think so. In spite of all this people will still flock to Hyundai showrooms. Hyundai knows this and that is why they do this since they can get away with it. Teambhpians, who pore over finer details and who study every aspect of a car, are in extreme minority. Most people just close their eyes and head to nearest Maruti, Hyundai or Honda showroom.

gaurav_3000ad · 17th July 2015, 09:41

Ridiculous move. Even then I'm sure hyundai must have trained its service personnel to handle queries regarding the omission of these features :-

1) Only one 12V power outlet instead of two - "Sir this will preserve battery life sir. Great feature."

2) No leather wrapped steering - "Sir this will preserve cows sir. Hyundai is committed to the environment."

3) Only one key instead of two - "Sir two keys might get lost and then someone can steal your i20. This is anti-theft feature."

"We are giving you all this at the same price. How amazing is that?"

ajnagpur · 17th July 2015, 10:16

Looks like cutting features has become a habit for Hyundai. They did the same with Verna too when it was selling well.

IMO this is taking undue advantage of the product being successful. So they think if Elite i20 is in such high demand, they can cut features like this and still people will have to buy it as they want one.

If Hyundai is so greedy to increase their margins, they should not do such cheap tactics. Instead they could have launched the product with less features at the first place.

At the same time I feel the prospective customers should hold their decision that could reflect on Hyundai's sales chart to teach them lesson.

aniketi · 17th July 2015, 10:45

Quote:

Originally Posted by fz_rider

Hyundai has made some features changes on all trims of the i20; prices remain unchanged.

As part of the changes, all trims of the i20 now get different seat upholstery and no longer get a ticket holder. The base i20 Era over and above the above change misses out on a passenger vanity mirror as well. The Magna trim gets no additional changes.
Sportz : No leather wrapped steering and gearknob, boot lamp and driver window auto up function and only one folding key instead of the earlier two. The Sportz (O) : No leather wrapped steering and gearknob as well.
Asta: One 12V power outlet in place of the two outlets it offered earlier.

Source : Autocar India

This is called Arrogance, no other word for that. Now Elite i20 is a big market hit, they are doing such cheap things. Not sure what is the point in deleting these features. Don't think they will save much on that. Actually people have given them such a tremendous response, they should provide some additional features for no additional costs. Elite i20 is not a cheap car, they are already charging prmium for that, so such tactics are really bad on their part

stanjohn123 · 17th July 2015, 20:04

One might think how much do they actually save by skimping on these features. For Instance a remote Key fob costs between 2,500-3,000 bucks to purchase. So you see , they not only save cash , but when you purchase the second Fob they get extra cash as well. Hyundai is getting pretty greedy I guess.

shasha · 18th July 2015, 00:29

How could one have known all these underground gimmicks were it not for Team BHP. Hats off to the watchful eyes of the Team without which even a well informed buyer could have been fleeced by the manufacturer. Sad to see companies like Hyundai ( who have their business well-footed in our soil) revert to such anti-customer tactics while even the desperate manufacturers (read Fiat) are offering more and more value for money. A demanding customer can forgive even a small price hike , but never stripping of important nuances in the dark of night like this.

balajisv · 18th July 2015, 00:40

This move is completely unfair. First off, you price the car at a good premium and then, cut down/delete features too.

People who say Ford is better, shall we go back couple of years and remember how Ford cut down the features from Ecosport?

I guess it's Maruti which did not resort to such unfair practices, when they were selling tons on Swifts every month.

apachelongbow · 18th July 2015, 07:22

For all the bean counters who get pleasure in counting pennies. If your organisation salary bill is say 1200 crores per annum, or 100 crore a month, cut all employee pay by 1 day and save 3 crores. Cut a months pay and save 100 crores...effective savings no??

BlueEyes · 23rd July 2015, 23:15

When prospective buyers are anticipating touchscreen-based infotainment system as new addition, Hyundai ended up trimming few handy features with price untouched, such a cruel joke. I always admired the way this Korean company has become #2 in this country but with Creta launch price and now with these developments Hyundai attitude towards customer seems to be changing. I mean charging premium for a premium product is one thing but removing features with unchanged prices

As pointed out rightly by a fellow BHPian only one word comes to mind GREED.

17th July 2015, 09:41	#17
gaurav_3000ad BHPian Join Date: Aug 2007 Location: Delhi's belly Posts: 93 Thanked: 392 Times	Re: Hyundai cuts features on Elite i20 Ridiculous move. Even then I'm sure hyundai must have trained its service personnel to handle queries regarding the omission of these features :- 1) Only one 12V power outlet instead of two - "Sir this will preserve battery life sir. Great feature." 2) No leather wrapped steering - "Sir this will preserve cows sir. Hyundai is committed to the environment." 3) Only one key instead of two - "Sir two keys might get lost and then someone can steal your i20. This is anti-theft feature." "We are giving you all this at the same price. How amazing is that?"
	(5) Thanks

17th July 2015, 10:16	#18
ajnagpur BHPian Join Date: Feb 2008 Location: Nagpur, Pune, Washington DC Posts: 253 Thanked: 145 Times	Re: Hyundai cuts features on Elite i20 Looks like cutting features has become a habit for Hyundai. They did the same with Verna too when it was selling well. IMO this is taking undue advantage of the product being successful. So they think if Elite i20 is in such high demand, they can cut features like this and still people will have to buy it as they want one. If Hyundai is so greedy to increase their margins, they should not do such cheap tactics. Instead they could have launched the product with less features at the first place. At the same time I feel the prospective customers should hold their decision that could reflect on Hyundai's sales chart to teach them lesson.
	(3) Thanks

17th July 2015, 20:04	#20
stanjohn123 Senior - BHPian Join Date: Oct 2008 Location: TN 75 Posts: 1,345 Thanked: 1,798 Times View My Garage	Re: Hyundai cuts features on Elite i20 One might think how much do they actually save by skimping on these features. For Instance a remote Key fob costs between 2,500-3,000 bucks to purchase. So you see , they not only save cash , but when you purchase the second Fob they get extra cash as well. Hyundai is getting pretty greedy I guess.
	() Thanks

18th July 2015, 00:29	#21
shasha BHPian Join Date: Feb 2015 Location: Trivandrum Posts: 48 Thanked: 44 Times	How could one have known all these underground gimmicks were it not for Team BHP. Hats off to the watchful eyes of the Team without which even a well informed buyer could have been fleeced by the manufacturer. Sad to see companies like Hyundai ( who have their business well-footed in our soil) revert to such anti-customer tactics while even the desperate manufacturers (read Fiat) are offering more and more value for money. A demanding customer can forgive even a small price hike , but never stripping of important nuances in the dark of night like this.
	() Thanks

18th July 2015, 00:40	#22
balajisv BHPian Join Date: Sep 2013 Location: Bangalore Posts: 408 Thanked: 348 Times	This move is completely unfair. First off, you price the car at a good premium and then, cut down/delete features too. People who say Ford is better, shall we go back couple of years and remember how Ford cut down the features from Ecosport? I guess it's Maruti which did not resort to such unfair practices, when they were selling tons on Swifts every month.
	() Thanks

18th July 2015, 07:22	#23
apachelongbow Senior - BHPian Join Date: Mar 2006 Location: mumbai Posts: 2,135 Thanked: 2,997 Times	Re: Hyundai cuts features on Elite i20 For all the bean counters who get pleasure in counting pennies. If your organisation salary bill is say 1200 crores per annum, or 100 crore a month, cut all employee pay by 1 day and save 3 crores. Cut a months pay and save 100 crores...effective savings no??
	() Thanks

23rd July 2015, 23:15	#24
BlueEyes BHPian Join Date: Mar 2014 Location: Driving around Posts: 137 Thanked: 196 Times	Re: Hyundai cuts features on Elite i20 When prospective buyers are anticipating touchscreen-based infotainment system as new addition, Hyundai ended up trimming few handy features with price untouched, such a cruel joke. I always admired the way this Korean company has become #2 in this country but with Creta launch price and now with these developments Hyundai attitude towards customer seems to be changing. I mean charging premium for a premium product is one thing but removing features with unchanged prices As pointed out rightly by a fellow BHPian only one word comes to mind GREED.
	() Thanks