Year 2011, This was a very adventurous year for us as after nearly 15 years we were buying a brand spanking new car by trading in our age old 1000. It is a completely different story that no one bought the 1000 and we just gave it away.
Company: MSIL
car: DZIRE ZXI
Year of MFG: 2011
Price: 7,10,000 OTR Ahmedabad
Would say that the price was just superb for what we got. A big(ish) car(more than 4 meters)
Fast forward 2012
Maruti Suzuki India Limited launches the all new Dzire under 4 Meters in Length to take benefit of tax regulations for cars under 4000 mm in length. So what is the price? Hmm, nothing changed the price is the same but we get a newer looking interior and a disgusting looking exterior(leaving that for a separate thread). The point here is this car changed a lot of things in the Indian car scene.
When I was on the lookout to change my car in 2011 these were the following contenders:
1) Toyota Etios
2) The Manza
3) to some extent even the Hyundai Accent
Fast forward 2015
The segments have all shuffled up. The segment that the Etios and Manza cater to has almost vanished. This segment now is ruled by under 4 meter monstrosities. So now some of the cars that were above 4M, now have become under 4 meters and still cost the same, in fact even more than what they used to cost when they were below that length.
So now after the Dzire which is essentially a hatch with a tiny boot a person has to straight way look at cars above 10 Lakhs if he/she wants a meaningful upgrade.
Leaving the compactness aside if we look at the recent launches namely the Creta and the S cross we see that they are creating a completely different segment at sub 15 Lakhs prices.
For e.g. A jetta TDI DSG in 2013 costed about 19 Lakhs OTR Ahmedabad. Now the same car costs close to 24 Lakhs OTR Ahmedabad. So the end value a customer is getting is still of a 18 Lakh rupee car but at 25 lakhs.
Let's take another example the bigger Dzire ZDI in 2011 costed about 7.95 Lakhs OTR Ahmedabad. Now the smaller Dzire ZDI costs close to 9 lakhs OTR Ahmedabad.
The inflation has caused a huge shift in the segments of cars.
The thread on the inflation of German luxury cars states only the Big three namely: Audi, BMW and Mercedes but the change in the prices up there has caused huge changes in the lower price bracket.
Looking at a C2 segment example now.
Cars in 2011:
1) Honda city
2) Sx4
3) Vento (newly launched)
all priced at max 10 - 11 Lakhs on road
Cars in 2015
1) Honda City
2) Ciaz
3) Vento
Apart from the Ciaz the other both touch 14 Lakhs OTR Ahmedabad
but looking at the difference in engine capacity between the Ciaz and the others even the Ciaz is overpriced at close to 12.5 Lakhs OTR Ahmedabad.
Note: All prices are for top variants
Now these so called C2 segment cars are becoming a substitute to the D1 segment which mainly has/had the corolla, the civic, the Cruze.
The civic has now been replaced by the updated city which is bang in between the 3rd gen city and civic. So what happened to the sub 10 lakh segement? Simple, it has vanished due to inflaton. Due to price increase the C1 segement in reality has now become the compact segment and the C2 segment is gunning for the D Segment.
So, here is a glaring market gap that I show you:
Year 2015
Honda AMAZE VX IVTEC AT (costliest petrol)
Price: 9 Lakhs OTR AHMEDABAD
Honda City VX CVT ( costliest petrol)
Price: 13.5 Lakhs OTR
Year 2011
MSIL DZIRE ZXI (costliest petrol)
Price: 7,10,000
MSIL SX4 ZXI (costliest petrol)
Price: 10.3 Lakhs OTR Ahmedabad
Price difference in 2011: 3.2 Lakhs
Price difference in 2015: 4.5 Lakhs
Price difference between 2011 and 2015: 1.3 Lakhs
Difference in Value:
The cars in 2011 were both above 4 meters in length.
The cars in 2015 aren't completely comparable as one is below 4m and one is way above 4M.
A bit confusing? Let us look at a better comparison between similar cars
Year 2011
MSIL Dzire Zxi
Price: 7.1 Lakhs OTR
MSIL SX4 Zxi
Price: 10.3 Lakhs OTR
Year 2015
MSIL Dzire Zxi (Costliest petrol)
Price: 7.9 Lakhs OTR
MSIL CIAZ zxi+ ( costliest petrol)
Price: 10.6 Lakhs
Price difference in 2011: 3.2 Lakhs
Price difference in 2015: 2.7 Lakhs
Now, you might be wondering " hey the difference has reduced so that is good right?" WRONG we also need to take into consideration the following facts:
1. The Dzire has reduced in length from 2011 to 2015.
2. The Dzire has lesser boot space.
3. The SX4 had a 1.6 VVT whereas the Ciaz gets a 1.4 VVT.
So in total a customer going for the dzire now would lose 300mm in length and 110L in boot space.
In the Ciaz the customer would lose the punchy 1.6L VVT and get the 1.4L VVT instead.
Some might argue that the cars have more features and better interiors. My question is does features like Bluetooth and push button cost a manufacturer as much as a bigger engine or a longer car? I don't think so. The difference in prices might have reduced but the difference in value that a customer would get has in fact increased i.e. they get lesser value for what they pay.
Even if we take the example of the city which is way costlier than its previous iteration we see that though some features have increased but there has been a huge hit in terms of build quality.
On close observation you would notice that the C1 is heading to replace the C2, C2 is replacing the D1 and so on. What this has caused is the segment that existed between the compact segment and the C2 is no longer there. The only survivors of that segment is namely the etios and Manza which would soon be replaced.
Another superb example would be the Jetta and Passat.
The Passat in 2013 costed about 24 Lakhs OTR Ahmedabad and the Jetta costed about 18 Lakhs OTR Ahmedabad. Now, the Passat has been discontinued and the Jetta costs close to 24 Lakhs OTR Ahmedabad.
One example from the big three in comparison to 2011 in 2015 the B class replaces the C class, the C class replaces the E class, so on and so forth.
My question is till when would this trend continue? Where would it stop?