|lurker ||9th September 2006 22:27 |
Gentle folks, I just had one of those ...'ahh moments' as I watched the ticker on CNBC that 'Volkswagen was contemplating acquisition of land in India within the week' and that 'Volkswagen was planning to introduce small cars and midsize cars in India and also planning to export certain version to China and other markets in Southeast Asia from its Indian plant as well'.
This news along with the realization that Skoda has delayed launching the Fabia by what is until today 4 years
And combined with the fact that their next launch is most likely going to be the Roomster or the 4X4 Octavia and probably the Yeti during 2008.
Realization suddenly dawned on me that Skoda don't intend to nor do they have the permission to launch the Fabia in India at all, because that is exactly the space Volkswagen intends to occupy.
The Superb/Laura/Roomster etc are the full-size and the varients that VW always intended to launch in India as 'higher-end' cars because in a certain sense they were higher-end but they were also low-priced higher end varients.
Obviously the mandarins at Volkswagen felt these were what the Indian customers burdened under the archaic tax-systems could actually afford in large numbers.
So in my humble opinion the strategy of Volkswagen is for Skoda to be the player in the "Higher-Segment but sensibly priced" cars and for Volkswagen to be in the mass-market car for the people and be the larger players.
Which means that they never intended to launch the Fabia in India.