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Originally Posted by GTO What you say about the 2015 Thar is what MM550 owners said about the original 2011 Thar. It never stops with Jeep lovers. |
Well, given the urbanization of the Jeep in form of the Thar, this argument could already be seen coming from the purists, isn't it? But yes, the rawness is a big part of the original Jeep's character, and Mahindra have cleverly kept the right parts of it intact. It is now very acceptable and quite up to date, but yet it reminds you every single time that it's ultimately a Jeep. It doesn't want to go and become a regular car that looks and feels like a Jeep. And that is where the argument of bringing in people to the "Jeep experience" holds true, because it's still a real Jeep experience, not a forked out car experience that positions itself as a Jeep (Now I bet such a concept would've also found takers, though the purists would've bashed it to no end).
Now, going slightly off topic here, but what the Thar is to the original Jeep, the way the Jeep DNA was kept intact while also filing out the rough edges; same way the modern "SUV's" should have been to the original concept of the SUV.
But these days, anything that rides even a little high and is not a sedan, is being side-cladded, roof-railed, and diesel-ed out, and being touted as an "SUV" in our market. For example, the likes of the Creta, Beemer X1, Merc GLA, and even the 2WD AT Fortuner, aren't exactly real SUV's. Okay, the Fortuner AT will still manage a fair bit of mud, but it is not meant to BE a real SUV. That's why the 4WD was taken out, and the AT added, to aid city slicking. It is essentially meant to be only a high riding family car in SUV clothes, and despite its size and build, is really no more of a proper SUV than say, an i20 active. And it is recognized as a proper SUV! Similarly, a GL (Oops, GLS now, isn't it?) if sold without it's 4MATIC and other adventure gear, would be virtually no different to an R-Class (if I'm not wrong, the R-Class had 4MATIC too, but it's certainly not meant to be anywhere near a real SUV).
Not meaning to say that off -road ability or 4WD is the only criteria to distinguish an SUV, but the overall 'adventure' factor definitely is one. And that factor forms the core identity of the SUV. Not just space, lots of seats, big size, diesel drivetrain (Come on, it's not just the economics. Most people, especially in our country associate SUV's and diesel very firmly. Somebody show them petrol defenders!!), a high view of the road, and the ability to intimidate traffic. By that logic, the Volvo B9R will be the ultimate SUV!!! :banghead:
For example, take the Yeti. It's a proper urban car. Yet it is very much a proper SUV too, and has the 'adventure' side intact. Even Mahindra vehicles, let them be crossovers (XUV), or rural UV's (Bolero), when they are sold as SUV's, they have that adventure DNA in them to justify the SUV tag. An extreme example, even the mighty Range Rover, which is big on the luxury factor, and in fact rivals luxury sedans, is still very true to the idea of an SUV, and doesn't compromise any of the off-road cred to raise the luxury cred.
On the flip side, a Creta for instance, is no more than a regular car, and even 'negotiating' a typical monsoon pothole will be an 'adventure' for it.
Yet it's being called an 'SUV', and will sell AS AN SUV over a real SUV, like a Scorpio. Ditto for the X1. Or even the S-Cross. Which actually takes it too far. Now MS might cleverly call it just a 'crossover', but the market sees it very much as an SUV, and it is also meant to rival similarly priced SUV's, as an SUV. And all these sell big. They might be hardly flawed as overall products, and might also make lot of sense as cars, but marketing all of them as SUV's is not exactly fair. This does have an effect on the concept of the real SUV as a tough off-road oriented vehicle, and these guys happily cash in on it.
And interestingly, SUV's are also closely associated with Jeeps in general, and even common public, who don't know the concept of SUV's still refer to these SUV's as 'Jeeps', and associate them with one another.
So dear Jeepers and SUV fans, while we have immense pride over our Jeeps and Defenders and LC's, and try and keep it all as pure as possible, the carmakers who want to make money, are busy modifying the concept of an SUV as they wish, and the buyers, who don't care one bit about the real 'adventure' part of SUV's, are willingly giving in. And thus they take disadvantage of the 'Adventure' image built around Jeeps and by extension SUV's, by real Jeepers, and dilute the brand.
Worth a thought, I say.