15 new models!!?? New models over existing ones or are we talking about All-new Swift/Dzire, next generation wagon-r/celerio etc ??
Quote:
Originally Posted by GTO I think you underestimate Maruti. For the last 10 years, people have been talking of Maruti's decline. Even after all the global biggies came & launched their mass market products in India....well, Maruti actually INCREASED its market share. |
Agreed with every thing you pointed. Having said that, I feel Maruti has had its share of lack of competition and a lot of first mover advantage.
Marutis success has a lot to do with the failure/downfall of Tata/GM and a late reaction from Honda. (whereas a more competent Hyundai has reached 40k)
The Alto(800/K10) and Swift+Dzire makes upto 60-70k of its annual numbers.
The Alto, a first -time buyers car if I may say, took over from the old M800 and has had the Nano and Eon to challenge it.
Where the Nano suffers from an inferiority complex the Eon does a respectable 8k but does not offer anything more than better looks than
the hideous Alto. The Datsun go is actually pretty expensive for a cheap car that it looks from inside.
People buying the Alto buy it for (I ASSume)
a) Trust in Maruti brand
b) Affordability and ease of maintenance.
c) All other brands (barring Tata maybe) have an expensive halo around them.
I was hell bent on buying an Alto in 2009 as my first car as I shared the same perception that no. of service centres ownership costs etc.
(against my initial wishes, but after a convincing test drive, I settled with a Chevy Spark)
So I feel that there is no real challenge for Maruti here, its job is made easier by the competition.
Similarly Swift/Dzire would have been seeing different days if Tata would have gotten over its Indica hangover earlier.
My point is Maruti did well, and is doing well and will continue to do so but the competition will not always be a suicidal GM or a lazy Tata.
Honda came back with the Diesel engine but are now shooting themselves in the foot with the Brio hangover. By overpricing Mobilio, they only made Ertiga look stronger.
The 30kmpl figures (anticipated) will always keep swift in the reckoning,
but ones the safety norms comes into place, lets see how all the manufacturers prepare themselves for that.
Toyota as already jumped into the safety bandwagon alongwith volkswagen its a pity they dont have a decent product other than the innova.
Once these regulations are in place, lets subtract those insane omni/eeco numbers (at the least).
The Kwid, if priced well, might make things interesting at the entry level atleast in urban areas.
Though renault never came across as a brand to be taken that seriously, I feel they are on to something here.
The CMF-A module cars might do enough for Renault to do atleast M&M numbers
Hyundai will only add numbers with an Mpv completing its profile.
Tata with project pelican and the kite twins has still not let go of its A/B segment ambitions. Also its trying to regain the ground its lost to M&M (Hexa/Raptor).
If Honda come up with a better looking affordable (cheap) brand than the Brio, it might make the impact it always intended to.
Also people have realised that owning a ford is not that expensive as it was in the 90s/2000s. It only depends on how many cars Ford really wants to sell.
So a lot of Marutis ambitions depends on how the other players play.