Re: September 2015 : Indian Car Sales Figures & Analysis The desire to be a pundit and analyse markets and products is something that I once looked down upon, and I still do but unfortunately I have fallen for the charms of armchair analysis. Sometimes it is simply irresistible, despite being aware of one's own biases. Somebody said except for the Moderators, everybody here is a fan-boy of some brand or the other. I think the moderators are also fan-boys who have controlled their fan-boy urges while making posts, but I would argue that it is in all of us to be fan-boys of brands.
Before somebody decides to delete the post on the basis of irrelevance let me explain why I harped on the fan-boy bit. The fan-boy is not a uni-faceted being. The fan-boy has the other side of him which makes him run down products of brands that do not appeal to him or in some instances when they come close to overtaking the numbers of the products of the brand of which one is a fan-boy. Many brands that are trying to build themselves in the Indian market fall prey to the perpetrations of opinions of the fan-boys.
Best example, the Tata Nano. It became a victim of all kinds of things from the machinations of Didi to the fan-boys of the Dada of all brands running it down. Of course, the company itself did very little to promote it, treating it like it was one of their truck models which only had one single competitor. Then they took the cute kitten and made it look like a Tiger, an Elephant and all sorts of unbelievable things but the product has persisted and I am glad to see that its numbers are picking up again and it is Tata's single largest selling car (the Indica/Vista numbers are clubbing of two models) beating the Bolt and the Zest, themselves victims of internet propaganda that turns into the most powerful of marketing tools; word of mouth. I have seen an old aunty who probably did not know a thing about cars waxing eloquent about how the Nano is a coffin that incinerates people while they are still alive. I have also seen my friends 5 year old son saying that he will never travel with his father if he buys any Tata cars.
But my heart really goes out for the Renault-Nissan Alliance whose Chief Carlos Ghosn is such a believer in the Indian way of doing things. He coined that frugal engineering term looking at the way Indians practised thrift. He was let down by Bajaj Auto first with that contraption called the RE 60, which Rajiv Bajaj at least admitted to it being a quadricycle. The Datsun brand was launched in India because of the belief that Indians would appreciate the low cost which was a result of frugal engineering. It was taken to the Global NCAP and trashed by the vengeful Mr. Max Mosley who had old scores to settle with Ghosn. That the Swift also scored the same numbers was soon forgotten as was the fact that most Indian cars found it difficult to go beyond zero which we contributed as a natural and rational number. Curtains then for the Datsun brand and its products which I found okay when I drove them.
We may want to compare ourselves with developed countries and their test standards and that is nothing but a false sense of entitlement that this generation of Indians have. Older people like me worked for 25 years to get to a salary of Rs. 1 lakh as salary, while many youngsters start somewhere around that figure if they have studied well, but they too are not a majority. It is probably a rubbing off of the feel good factor, that the successful enjoy.
So now we have the Kwid, a seemingly good product. But Renault has made a litany of mistakes like brand engineering with Nissan and our new found liking for "safe" cars is probably going to kill it. I am also intrigued by the fact that some of the successful cars like the Indian Honda City, the Toyota Etios, and the Maruti Alto, Wagon R etc don't seem to have taken the NCAP test and even if they did we seem to have forgotten the score which would most certainly be zero. My appeal fanboys please praise your favourite brands but don't run other brands down. And do not circulate opinions that are not well informed and those which are not your own.
Mods: Is this post irrelevant here? I thought it best to put it here since this is where opinions circulate freely without too much resistance. If you are leaving it here, thanks in advance. |