Go Back   Team-BHP > BHP India > The Indian Car Scene


Closed Thread
 
Thread Tools Search this Thread
Old 5th February 2016, 16:37   #1
GTO
Team-BHP Support
 
GTO's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 51,435
Thanked: 115,374 Times
Default Tata wants your help in renaming the Zica! (Edit: Now renamed Tiago)

Update - Thread closed. Please continue the discussions in the Tata Tiago : Official Review thread. Thanks!

Tata recently announced that it will rename the Zica due to the Zika virus (related discussion).


Now, Tata has announced the #Fantastico Name Hunt, a crowd-sourcing activity for all netizens to suggest a new name for the Zica.

Through the contest, the company will be looking forward to suggestions from folk around the world to share what they think should be the name of the car.

Over the next three days, Tata will receive all entries through its social media channels. The hunt for the new name will end at 23:59 IST, 18:29 GMT and 13:29 EST on 7th of February, 2016. The contest is being conducted on social media and mobile platforms with entries being accepted via SMS and whatsapp.

To participate in this contest, customers can use the below mentioned platforms:
• Facebook handle: www.facebook.com/tatamotorsmadeofgreat
• Twitter handle: https://twitter.com/madeofgreat
• Via SMS <Name of the car> to 9227112345
• Via Whatsapp <Name of the car> to 09920425487

Tata will further shortlist these entries for viewers to vote for their favourite name. One of the contestants whose selection matches the final name stands a chance to win the car (if within India) or win a reward of equal value, if located outside India.

Must say, a smart way to turn a negative situation into a positive one. Though, I still think that it was a knee-jerk reaction from Tata Motors. I don't think dropping the Zica name was necessary due to the Zika virus. For one, everyone already knows the Zica as....well, Zica. It's not going to change.

Then, we've had so many other unsuitable / controversial car names that were worse off, yet the models went on to enjoy success. Creta (so many jokes on that), Laura (even more jokes), Duster (as in a cloth used for dusting furniture), Dzire (seriously, what kind of name is that)...the list goes on.

Last edited by Gannu_1 : 26th February 2016 at 13:12. Reason: Adding closing note. :)
GTO is offline   (18) Thanks
Old 5th February 2016, 16:41   #2
BHPian
 
Join Date: Dec 2012
Location: .
Posts: 96
Thanked: 136 Times
Default re: Tata wants your help in renaming the Zica! (Edit: Now renamed Tiago)

A Wild theory!
Does tata motors have any plans to expand in South America?
With Lionel Messi as a brand ambassador et al.
Then the renaming would make more sense!

But end of the day, this is a good initiative to spread the word. Smart marketing!
N.r.K is offline   (9) Thanks
Old 5th February 2016, 16:49   #3
Team-BHP Support
 
Rehaan's Avatar
 
Join Date: Feb 2004
Location: Bombay
Posts: 22,920
Thanked: 25,480 Times
Default re: Tata wants your help in renaming the Zica! (Edit: Now renamed Tiago)

Quote:
Originally Posted by GTO View Post
Tata will further shortlist these entries for viewers to vote ...
Glad to hear that...

...because we've seen too many things like this in the past:
Name:  Screenshot  20160205164614.png
Views: 6795
Size:  37.4 KB
source

Quote:
Originally Posted by GTO View Post
Must say, a smart way to turn a negative situation into a positive one. Though, I still think that it was a knee-jerk reaction from Tata Motors....
Agree, though I must say that N.r.K has a good point above!
Rehaan is offline   (6) Thanks
Old 5th February 2016, 16:51   #4
Distinguished - BHPian
 
smartcat's Avatar
 
Join Date: Jun 2007
Location: Bangalore
Posts: 3,563
Thanked: 17,608 Times
Default re: Tata wants your help in renaming the Zica! (Edit: Now renamed Tiago)

The decision to change the name gave Tata not just local but even international publicity from both mainstream (BBC, Guardian) and business media (Forbes, CNBC etc). That Messi was the Brand Ambassador for launch was extra topping on the cake from media's point of view.

Methinks this was a smart decision
smartcat is offline   (4) Thanks
Old 5th February 2016, 16:57   #5
Team-BHP Support
 
suhaas307's Avatar
 
Join Date: Aug 2009
Location: Bangalore
Posts: 8,223
Thanked: 7,332 Times
Default re: Tata wants your help in renaming the Zica! (Edit: Now renamed Tiago)

Zica was always an iffy choice, IMO. Glad they're ditching it.

I can't seem to understand why they didn't stick to the factory-code / pre-production-name 'Kite'. I think it suits the car nicely.
suhaas307 is offline   (4) Thanks
Old 5th February 2016, 16:58   #6
Distinguished - BHPian
 
swiftnfurious's Avatar
 
Join Date: Sep 2009
Location: Chennai
Posts: 6,655
Thanked: 7,264 Times
Default re: Tata wants your help in renaming the Zica! (Edit: Now renamed Tiago)

FO some reason, I was thinking of such a move from TATA where they ask 'common man' to choose the name. This ensures they get a much more audience signed off name rather than too much backlash. Somehow I feel that Kite will be the chosen name.
swiftnfurious is offline  
Old 5th February 2016, 17:06   #7
Senior - BHPian
 
jkdas's Avatar
 
Join Date: Sep 2005
Location: Thiruvananthapu
Posts: 9,683
Thanked: 1,443 Times
Default re: Tata wants your help in renaming the Zica! (Edit: Now renamed Tiago)

+1 to the name- Kite. The car looks sharp and well done.
Hope they don't go the Skoda or the MM way of naming.
jkdas is offline   (1) Thanks
Old 5th February 2016, 17:20   #8
Team-BHP Support
 
theMAG's Avatar
 
Join Date: May 2006
Location: Avon, CT
Posts: 7,155
Thanked: 1,640 Times
Default re: Tata wants your help in renaming the Zica! (Edit: Now renamed Tiago)

I see a sharp and opportunistic marketing mind at work! Did the general public even know what Zica was before this ?!
theMAG is offline   (8) Thanks
Old 5th February 2016, 18:43   #9
BHPian
 
Join Date: Jul 2008
Location: Bangalore
Posts: 616
Thanked: 1,545 Times
Default re: Tata wants your help in renaming the Zica! (Edit: Now renamed Tiago)

One of the Facebook comment was to name it as Nut, that way Tata Motors would have a nut and bolt.

One a more serious note, Kite or Neo would be my personal choice.

Short name for a hatchback.
sachinayak is offline   (23) Thanks
Old 5th February 2016, 18:51   #10
BHPian
 
Join Date: Oct 2007
Location: Bangalore
Posts: 376
Thanked: 302 Times
Default re: Tata wants your help in renaming the Zica! (Edit: Now renamed Tiago)

Quote:
Originally Posted by sachinayak View Post
One of the Facebook comment was to name it as Nut, that way Tata Motors would have a nut and bolt.
.
, That will be the funniest and a logical name. I had a good laugh to start the weekend.
Holyghost is offline   (2) Thanks
Old 5th February 2016, 18:59   #11
Senior - BHPian
 
Latheesh's Avatar
 
Join Date: Dec 2007
Location: BLR/CNN
Posts: 3,272
Thanked: 3,929 Times
Default re: Tata wants your help in renaming the Zica! (Edit: Now renamed Tiago)

Quote:
Originally Posted by sachinayak View Post
One of the Facebook comment was to name it as Nut, that way Tata Motors would have a nut and bolt.

Short name for a hatchback.
Cool Nut and Bolt for hatchbacks, and Zest and Best (for kite5) for sedan. But this is a smart move by Tata according to me.
Latheesh is offline   (1) Thanks
Old 5th February 2016, 19:27   #12
BHPian
 
Join Date: Mar 2008
Location: TVM, BLR, HYD
Posts: 596
Thanked: 797 Times
Default re: Tata wants your help in renaming the Zica! (Edit: Now renamed Tiago)

I'd suggest

Tata Smart
Tata Fun
Tata belle

Smart might be used already but then

Last edited by sunishsamuel : 5th February 2016 at 19:29.
sunishsamuel is offline  
Old 5th February 2016, 19:35   #13
BHPian
 
DieselAddikt's Avatar
 
Join Date: Sep 2009
Location: Harrisburg, PA
Posts: 486
Thanked: 488 Times
Default Tata wants your help in renaming the Zica!

Nut and Bolt was hilarious. I always admire the creativity of the people who come up with these trolls. This was worth a genuine laugh. A Nut and a Bolt that can hold Tata Motors together.

Coming to reality, i still do not think a lot of people living in rural India will know much about the zika virus. Yes, i say that coz urban India never buys a Tata as they are image conscious. They say there is a taxi image attached to it even if the car offers better value or they are afraid of their neighbors mocking at them after spending 6L on a car. So the name should not matter to people who are ACTUALLY planning to buy this car. But i am sure that there is a sharp, young mind behind this name change fiasco. It was practically not necessary. If people can buy Creta, they can easily buy Zica. Tata wanted people to take note of their new car. So here they are. I wish them all the best.

They have a completely new portfolio now. Only if they were commercially half as successful as Mahindra !!!

Last edited by DieselAddikt : 5th February 2016 at 19:37.
DieselAddikt is online now   (1) Thanks
Old 5th February 2016, 19:39   #14
Distinguished - BHPian
 
smartcat's Avatar
 
Join Date: Jun 2007
Location: Bangalore
Posts: 3,563
Thanked: 17,608 Times
Default re: Tata wants your help in renaming the Zica! (Edit: Now renamed Tiago)

Those serious about the competition can pick & choose names from the first paragraph of the classic ENA MINA DIKA song -



Most of the words rhyme with ZICA
smartcat is offline   (2) Thanks
Old 5th February 2016, 20:01   #15
Senior - BHPian
 
GrammarNazi's Avatar
 
Join Date: Apr 2013
Location: Bangalore
Posts: 1,069
Thanked: 1,723 Times
Default re: Tata wants your help in renaming the Zica! (Edit: Now renamed Tiago)

Thanks for this thread, I've suggested they name it, Slym.

In memory of the genius who made us believe that Tata Motors CAN deliver.

I really do see shades of some of our suggestions for the "Next Tata Car Ideator Meet" actually being developed.

Like GTO's suggestion of a good MUV, or like my suggestion of having "Sport" versions of their cars (they're developing a Sport Division) & the oft repeated suggestion from you'll to further improve ergonomics

Anyway, let's see!

Last edited by GrammarNazi : 5th February 2016 at 20:16.
GrammarNazi is offline   (8) Thanks
Closed Thread


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Tata Tiago : Official Review S2!!! Official New Car Reviews 2135 7th December 2018 22:24
LUXURIA - Bangalore to Chennai. EDIT : Now renamed to *Luxury* Buses saildrive Commercial Vehicles 68 21st April 2012 23:37
renaming java programs on cellphone? vivekiny2k Gadgets, Computers & Software 0 15th April 2008 18:34


All times are GMT +5.5. The time now is 08:55.

Copyright 2000 - 2018, Team-BHP.com
Proudly powered by E2E Networks