Wow! This is an interesting month to say the least, and it seems to give us an insight into what sales trends to expect in the near future.
A fact that I noticed in general is that we are now moving from a 'one car to rule every segment' trend (Alto, Swift, City, etc) to a sort of 'one
type of car to rule every segment' trend. Say there is one car that absolutely owns its segment (eg.City). Another car copies the exact same formula (eg.Ciaz). Now instead of pulling each other down as we may come to expect, in fact both end up selling well. So we have the City and Ciaz in the midsize sedan segment, i20 and Baleno in the premium hatch segment, and Dzire and Amaze in the compact sedan segment making the others feel the heat. The EcoSport and Brezza seem to follow suit as well. The reason for such a trend is simple to predict: pricing strategies and waiting periods. Your favourite car feels too costly or has a crazy long waiting period? There's a similar one wearing a different badge waiting in a showroom right across the street. But consequently the competitors those who have a different type of product, end up in a deeper ditch than before.
Also, I think we should now make sales stats as templates with Maruti at the top by default. They are absolutely unshakeable. Their four top-sellers have successfully kept Hyundai's hatches at bay, while even the Celerio, which now comes across as somewhat mediocre after the arrival of newer competition managed to move close to 9000 copies! Cosmetic makers should look at the Swift for inputs on absolute anti-ageing. 14000+ copies of a 5 year old model that is short on space and just competent on the engine outputs is a stupendous achievement. And it doesn't even have the taxi quota like the Dzire does. So almost all of them are personal car customers. And again, as everyone has said, they have the Brezza just in and the Ignis incoming, and all.
But they have another newly risen concern - NEXA. Whether the 'premium' arm makes any real difference to customer appeal and results in an impact in the pricier segments, or just becomes a parallel channel to keep shifting Balenos by the truckloads (literally, Maruti sends their cars via container trucks!) and do nothing else, or actually create fragmentation and confusion, should be something to watch out for.
Among the others, it seems largely the usual business. The Kwid surging further in the top ten is good news, well deserved for a thorough effort. Watch sales skyrocket further with the litre engine and AMT. The City and Ciaz are real neck and neck, and with no fresh competition in the pipeline, they look like they are gonna carry on the dogfight at the top. The next Verna, the immediate threat, is more than a year away.
The ol' Scorpio still manages respectable numbers despite the Cretas and XUV's sitting to gobble up sales. But I wonder how many of those are the well-loaded variants for private users, rather than the barebones base variant for commercial and utility applications.
I also feel for the customer who put his hard-earned money on the solitary Quanto sold last month. Nor did Mahindra stay particularly loyal to him, launching a replacement in a matter of days. The Ecosport made a comeback of sorts after the price revision, which was evident from all the buzz it created here in the community.
A thing that hurts though, is the failure of seriously competent cars, which repeatedly fall prey to perception or herd mentality and face a sorry state. The Figo sold <1400 units. The Aspire too had nothing better to show. Shocking for cars having class-leading engines, equipment, safety kit and looks - all in place.The Verna sold just fifteen hundred despite having the same 1.6 CRDi as the costlier blockbuster Creta and being cheaper than the City. The funky little Chevy Beat is struggling to make four figures despite having a cheap and efficient diesel variant. The Hyundai Elantra (I've spoken about this one sometime earlier as well IIRC but its still a shocker) despite its jaw-dropping looks, premium interiors, laundry list of features and Hyundai's service, sold just 74 units! It seems the
sahibs have forgotten their beloved sedans for the new crop of crossovers of all sizes. (AYP you stole the words off my mouth!)
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Originally Posted by needforspeed88 I have said it all along with improving road infrastructure in semi urban and rural India manufacturers simply cannot ignore comfort/quality/finesse/fuel-efficiency in the name of ''tough'' product.
The compact SUV segment is such a sought after area right now. This is simply because the new breed of monocoque compact SUV offer car like comforts and ease of driving on one side and SUV like high seating position, commanding view and ground clearance on the other side. Despite having so much time to prepare and already having a monocoque XUV why did Mahindra not go for a ground up moncoque compact SUV?
Yes the ladder on frame construction still has it's place in full blown SUV's but in compact sub 4m segment the added weight, average handling and sub par fuel economy make the ladder on frame construction pretty much redundant.
The monocoque compact SUV is the hot bed of activity right now. With rising living standards in semi urban and rural india just having a tough vehicle isn't enough. The vehicles cannot be just utilitarian. Mahindra need to wake up quickly and see where the market is going. They are risking loosing out on a major chunk of the market in the name of sticking to their roots. |
This is much a topic of my interest, and I fully disagree with what you have to say. Compact SUV's are here to stay for sure, but because they are the best possible compromise between two worlds, not because they are the ideal solution. There is no point pretending that they are the ideal solution either.
First take your definiton of a compact SUV. These cars aren't the all-rounders that some people like to believe they are, but in fact bits-and-pieces cars. They may be bought because the owner's needs (as both a car and SUV) are limited enough to be met by them, and not because they will apparently meet any needs that the owner has of them.
And that they are popular means they work for most people, and doesn't automatically mean they have to be perfect. For instance, the Dzire was the top seller in our country a while ago. How Desirable is it really?
That compact SUV's provide 'car-like comfort along with the commanding view of an SUV' is an often-used overrated cliché. The term 'car-like comfort' itself in the modern car era is questionable. Gone are the days of barebones cars which seemed better only to the clunky gas-guzzling SUV's. Today, the standard of comfort is the sedans (the proper ones), and the same can't be applied to efficiency-oriented hatches in the same voice. Now, almost all these compact SUV's are based off hatchbacks and not sedans. So the 'comfort of a car' term doesn't make sense there, as the real benchmark of comfort is in fact from a different segment. In fact, proper SUV's generally provide better space and comfort than the raised hatchback-sized cabins of the compact SUV's.
Neither does the 'commanding view of an SUV and ease of driving' make sense, as the ease of driving of a car is down to the much lower set body and lower seating position of the driver closer to the road, which gets compromised in these compact SUV's. Nor is the actual seating ever as commanding as the ladder frame based vehicles. Again, as I said, the best possible compromise, but far from the ideal solution.
As for the TUV300, it is not your regular 'SUV', it is an SUV. And it is a great product for what it is. It is not meant to directly rival the soft-roader competitors in the metros at all. (For that they had the brilliant idea to create the NuvoSport
) It is for those who want an SUV that works and feels like an SUV. Being able to just about cope with bad roads is one thing. Being comfortable on them is another. Going to the beach on a rare weekend is one thing. Going to a farmhouse on a regular basis is another. The TUV is for the latter type of user. And it is still very decent as an everyday car as well.
And totallly agree, they need another product in that range, and this one with all the kit loaded, (which the NuvoSport simply can NOT be) but that doesn't mean the TUV is short. It is only different.