[Djay]

Originally Posted by sgiitk

Brand differentiation is necessary, along with a differentiated service. I hope MS can succeed. Why I am skeptical is that almost all Nexa outlets are MS Dealership owned.

Can't agree enough!! Currently all the existing dealerships bring the same old dealer attitude, only in a more swanky and polished form. The sales people do not have adequate knowledge about the cars. Sometimes not even knowing what's the difference between a CVT and AMT . Unfortunately it will be very difficult for Maruti to give a true premium experience unless they control the entire retail experience or provide NEXA dealerships to totally new dealers, who don't come with existing MS dealership practices.

But NEXA is definitely a step in the right direction. Its definitely a place I would prefer to go if I am looking at a Maruti car costing a million or more.

[volkman10]

The first NEXA service station has been inaugurated at Gurugram.

By year end, the company aims to launch 60 to 70 workshops across the country. A target of 300 functional workshops has been set for the year 2020.

NEXA, as well as non-NEXA cars, can be serviced at NEXA workshops. These workshops are owned by the dealers and are about 1200-1500 sq ft in size and consist of a minimum of five servicing bays.

This premium servicing will cost about 15-20% more than regular servicing but the customer can be assured of quick servicing time, lounge access at the service centre, live updates about servicing which also includes live feed if you have opted for an express service. The company is also providing pick up and drop services to and from its service centres to landmark locations nearby.

NEXA service stations carry forward the monochromatic theme from NEXA dealerships and will be loaded with advanced diagnostic bays and a premium customer lounge. For a smooth experience, the entire process from booking service appointment to the delivery of serviced car has been well planned. It includes booking of service appointment via the NEXA app, driving to designated service bays and interaction with dedicated service managers. At the job card opening bays, service managers are equipped with a tablet to explain the jobs required on the car. The customers will be escorted to a premium waiting lounge where they will be able to view their car being serviced on the shop floor.

Link

[Abhi_abarth]

Originally Posted by volkman10

This premium servicing will cost about 15-20% more than regular servicing but the customer can be assured of quick servicing time, lounge access at the service centre, live updates about servicing which also includes live feed if you have opted for an express service.

15-20% premium Is it worth it ? I hope Maruti doesn't make it a mandate to visit only Nexa service centres once all of them are opened.

I have had a very bad experience with the Nexa guys through out my baleno purchase journey and I will be closely watching the service experience once they are in Hyderabad.

[volkman10]

From the press release by Maruti Suzuki,

[aryayush]

I, for one, would be glad to pay a premium if it actually delivered the things described here, but I'm pretty sure that, in practice, most of what is planned will get botched and the only thing that'll reliably be implemented is the 20% price hike.