re: Rumour: Tata prepping an updated Zest? Quote:
Originally Posted by swiftnfurious Rather, what more can the company add?!! |
"Flogging a dead horse" is the phrase that comes to my mind.
Zest and Bolt were both meant to be stop gap exercises till the actual GenNext products (Tiago / Nexon/ Kite5/ X451 premium hatch) etc made it to the showrooms. Out of which, Bolt can be called as a flop and Zest is just about chugging along. And the reason is the baggage that they both carry. Both are reminiscent of the Vista (and thereby the Indica) and all the image issues that it carried.
Doesn't make sense to me that TATA is delaying the new launches like Kite5 and Nexon while wasting time on upgrades for the Zest. I feel its better to just let it sell as much as it can in its current avatar, while slowly diverting the sales to the new generations products like the Kite5 on the lower end of the price range and the X451 at the higher end.
The compact sedan market itself is not witnessing the earlier growth trends anymore, with only the well established DZire making a strong case for itself. TATA is not going anywhere with an upgraded Zest, and their best chance is to undercut the DZire significantly (Very much possible seeing Tiago's pricing ) with the supremely capable Kite5 sedan. |