1) Read somewhere that Maruti had its
best retail month. In any case, they are standing tall after conquering C2 segment, a segment where Maruti was playing catch-up.
Baleno is quite VFM for the features they are offering, it makes the upcoming Ignis lower variants look not so good, just like Vitara Brezza wherein only top variants are heavily loaded.
What they need further : A 1.5-1.6 capable petrol, just like the one they have in 1.2 ltr., and a similarly capably diesel. A 1.3 and 1.5 diesel would be icing on the cake.
Largest Mass market petrol engine by Maruti is K14B and best selling diesel engine in Maruti is Fiat SDE, yet the way Maruti is commanding market makes for a case study in itself IMO.
In future the lack of newer or powerful diesel and larger capacity petrol (1.5-1.6) can turn out to be a difficult proposition for Maruti. Hope I am not too skeptical.
But we can have pleasant surprises from them, just my expectation.
2) Hyundai. Creta sales not keeping up as high as earlier numbers is a surprise, Verna is lost in oblivion. Elantra is selling more than Corolla, Octavia. Tucson at 424 units is a real surprise. Its performance has to be observed for a few more months. But their strategy isn't wrong with Tucson.
3) Toyota has to rethink its pricing. Toyota Corolla is behind Octavia and segment leader seems to be Elantra. Corolla diesel costs too much for such a puny engine for its segment. But as long as Innova and Fortuner sell, they wont care. Liva and Etios platinum now cost much more and that feel good factor once inside the cabin is missing. Vios if at all its hitting our shores, shall still be quite a while away. Pricing Vios like the way they have done with Corolla wont help. Its evident that Toyota could not take Maruti, Hyundai head on under Rs. 10 lakh segment.
4) Ford. Figo: A very capable product losing out. With that diesel motor, I expected it to sell more. Aspire soldiers on, Endeavor holding up its own against Fortuner (the Brand Toyota is heftier than the product itself IMO for Endy vs T-Fort). Ecosport clearly lost the battle with mighty Maruti (Vitara Brezza).
5) Honda. What a struggle, and similar mistakes like Toyota in mass market segments. Even Jazz is fizzling out with BRV and Jazz posting similar figures. City facelift with a price rise would be a tough task after initial Euphoria.
6) Chevrolet. I honestly feel that Tavera has potential. The demand for robust Body on Frame vehicles is there. Chevrolet should have put in efforts into Tavera rather than Beat Activ. I know its not easy, but a detuned 2.0 ( eliminate the lag ) from Cruze along with safety features can extend life of Tavera. With current discounts, I feel its more VFM than ever : A robust chassis, suspension, low maintenance powertrain ( lacks grunt once road opens up but has low end torque typical of a large diesel ), good space is a formula having its own space in crowded market.
7) Mahinda : Losing steam, rethink and evaluate whats happening to avoid situation like Tata in passenger car segment. One of the oldest ( and dare I say, agricultural ) product i.e. Bolero is their best seller, and premium products like XUV500 sales are getting into troughs. Have a rethink of pricing across Scorpio and XUV500 range to optimze and try to play the value card the way XUV500 did earlier.
8) Tata : Tiago is a well deserved success, dont get too greedy with pricing. Its a product in very value conscious segment. Smartly price Hexa, it has potential to take the fight and make an impact on XUV if it undercuts XUV. The Aria blues should make its presence felt while charting out pricing strategy of Hexa.
Fiat : Disaster. Tucson sold more than combined sales of Fiat.
Datsun : Slowing down. Redigo could not do a Kwid for Datsun.
Nissan : Try reducing price of Sunny and work on service network, that product has much more potential.
VW/Skoda : Octy had a good month. I dont see their market share going up in near future.