Team-BHP - Peugeot to re-enter India with the CK Birla Group

Team-BHP (https://www.team-bhp.com/forum/)

- The Indian Car Scene (https://www.team-bhp.com/forum/indian-car-scene/)

- - Peugeot to re-enter India with the CK Birla Group (https://www.team-bhp.com/forum/indian-car-scene/183647-peugeot-re-enter-india-ck-birla-group-6.html)

All about the re-entry of PSA in India- Scaleability is the key word.

https://www.youtube.com/watch?v=RZLKolU70ig

Citroen is expected to showcase the C5 Aircross at the brand launch event on 3rd April in Chennai;
market entry by the end of 2021

Citroen, despite being an almost century-old manufacturer globally, has never stepped foot into our domestic market.

The decision to bring Citroen to India is part of PSA focussing on expanding its global footprint. Citroen sold more than one million units last year and the majority of the contribution was seen in Europe. Moreover, Citroen has a more diverse portfolio when compared to Peugeot, DS or even Vauxhall.

On April 3, the French brand will be officially launched in India while the first product will also be showcased.

Source

Citroën officially announces its first car for India: the Citroën C5 Aircross SUV