[Rehaan]

Here we go again:

1) TaMo? Seriously?

image source

2) 25 lakhs?? Good luck! Even at 10 lakhs it would be difficult for a Tata + Sports Car combination in India.

3) 1.2 liter! At that price this is a joke. I can get a 190 BHP 1.8L TSI instead

4) Mid-engined? Does this imply 2-seater? That's another big disadvantage in India.

If they change at least 3 of the above points, then there would be some hope of a decent reception in the market.

I've also heard that this car won't have "Tata" badging on it anywhere.


On the plus side, I look forward to seeing the design. Tata has been churning out some spectacular looking cars lately.

[RavenAvi]

Pratap Bose calls it the "Tri Arrow". Official logo?

[CrAzY dRiVeR]

Originally Posted by RavenAvi

Pratap Bose calls it the "Tri Arrow". Official logo?

There is an obvious 'inspiration' by the Mercedes Benz tri pointed star, like the original 'T' logo was inspired by the same after they were asked to stop using the Mercedes logo on TELCO products.

Could have come up with something more original!

[da_lowrider]

Aah! Even if Tata Motors is keen on doing this, they might be better served by looking in the direction of the Civic Type-R or the Veloster rather than the Opel Speedster, A halo mid-engine sports car might be a little too much of a stretch for TaMo...

[N.r.K]

A basic sports car with good dynamics, with the current tata design skills and with engineering expertise from Jaguar could definitely be something!

Name and logo be damned! The product matters first and I'll reserve my judgement till its actually presented.

The real question for me is will this become an actual product? Or will it be another one of those tata autoshow concepts which never get produced! Then its going to do nothing for them.
I guess we'll have to wait till we get more news.

[Sherlocked]

I think it's a good strategy to introduce a new sub brand and that too performance oriented to the Indian consumers.
About the 25 lakhs price tag, I don't think it's the numbers that Tata must be looking rather than setting an image or showing off their capabilities.

Regarding the Nano sport or Bolt Sport concept that they introduced in the past, it was only limited to auto shows and news articles and majority didn't even knew about it.
It's only when these cars are officially launched and displayed in the showrooms along with their other cars will help vast number of people know about the advancements in the automotive field that Tata Motors have been constantly doing.

Another silver lining can be seen is who knows in the future Maruti brings their full spec'd Swift Sport or other performance hatchbacks to the Indian customers as we all know how seriously the effect of competition moves the brands!

[Latheesh]

New Sub brand TAMO (stands for TATA ADVANCED MOBILITY) for future mobility solutions

[Latheesh]

TAMO website www.tamo.co.in shows count down clock. Something exciting just before Geneva Motor show this year?

[Amartya]

http://www.tamo.co.in has gone live.
It's basically just showing a countdown to the Geneva Auto Show where TaMo will reveal the concept.
Hopefully this sub-branding exercise goes on to do more than what Mahindra has done with their customization division.

[Rehaan]

https://www.youtube.com/watch?v=2yQ3ITyuhjM

[N.r.K]

The biggest issues of tata motors, I feel, is the PSU style work culture. Especially at the dealer and service centre level.

I'll assume that its the same at production level as well judging by the amount of time they take to put a concept car into production.

Looking at those presentation slides which are posted in the other thread, it looks like they are trying to address this.
If they can indeed churn out the new products in lesser amount of time and sell it through a new chain of better dealers, we can definitely expect much better things in the future!

PS. After seeing the presentation, I doubt it'll be a true blue sports car. My guess, it'll be a car for urban mobility. A kinda sporty luxurious crossoverish hatch loaded with equipment. But its just a wild guess!

[Latheesh]

Here it is, they are going to open the cover on 7-Mar @ Geneva

[shortbread]

Originally Posted by Rehaan

Here we go again:

1) TaMo? Seriously?

2) 25 lakhs?? Good luck! Even at 10 lakhs it would be difficult for a Tata + Sports Car combination in India.

3) 1.2 liter! At that price this is a joke. I can get a 190 BHP 1.8L TSI instead

4) Mid-engined? Does this imply 2-seater? That's another big disadvantage in India.

If they change at least 3 of the above points, then there would be some hope of a decent reception in the market.

I've also heard that this car won't have "Tata" badging on it anywhere.

On the plus side, I look forward to seeing the design. Tata has been churning out some spectacular looking cars lately.

It's a halo car, a brand building exercise and nothing else.

If Tata was really looking at sales potential or market acceptability they would not have built a sports car in the first place.

The car is supposed to build a visual correlation with the brand, so that the next time a consumer recalls 'TAMO' in his mind a sports car should come up, it's very simple!

Most likely this will be a limited edition, enough numbers for a good few collectors to buy, some to be displayed across all the main showrooms, few to be purchased by dealers, suppliers, company executives etc. A production run of 200-300 maybe! Things like value, brand strength, practicality......all are thrown out of the window.

A styling, marketing exercise and a technology showcase.

Highly likely going into the future one will keep hearing at every opportunity, 'see the new Tata hatchback, now with the same 1.2 engine as the Tamo Futuro'. JLR did it with the F-type, everytime one came across a petrol V6 option for a Land Rover or Jag product the official tagline is 'powered by the same engine in the F-type'.

Tata Motors will be sinking crores into this exercise and even the sports car would be more or less part of the marketing budget. The economics would simply otherwise not make any sense.

So, what you asked 'Who will buy a 25 lac Tata 2 seater sports car with a 1.2 engine?', Well, Tata never asked that question in the first place. They just want us to look at it and go 'Wow'!!

Lets wait and see how good a job they do at that!

[Nilesh5417]

Originally Posted by CrAzY dRiVeR

There is an obvious 'inspiration' by the Mercedes Benz tri pointed star, like the original 'T' logo was inspired by the same after they were asked to stop using the Mercedes logo on TELCO products.

Could have come up with something more original!

After they named this sub-brand as TaMo, i would rather have them not be so original and copy an established brand like Mercedes.

[RSR]

What does the Italian city of Catania on the island of Sicily have to do with the Tamo sub-brand?

This is the first image on the Tamo site:



A Google image search reveals the location as Piazza Duomo (Cathedral Square) in the city of Catania:



(Image source)