Re: Mahindra opens dealership for pre-owned electric vehicles Interesting development. Would love to see how this pans out for the outlet. Couple of thoughts:
• The first outlet is an experiment & Mahindra will be closely watching the market's response. It'll be timid at best, but even if it brings a couple of curious customers in, that'll be cool. Keep expectations low.
• Note the location = Bangalore. That's also the city where most EVs are sold. In a way, it's a good option for existing E2O / Reva owners to sell their rides. Could work out better than a general car showroom where no potential EV owners would be walking in.
• From what I've seen so far, EVs have disastrous resale value because there's no demand for them. This could be Mahindra's attempt at controlling used E2O prices to an extent. Remember how, in the pre-internet era, Mercedes pretty much controlled the used car market & prices of its cars in India.
• The warranty is reassuring. One of the main (but not only) reasons for the E2O's failure was its ridiculous pricing. A used E2O with warranty for 3.xx lakhs could have a lot more buyers. Am seeing a yellow E2O with an asking price of 3.95 lakhs on their website. Can easily knock 50k off.
End of the day, Mahindra First Choice is doing so well that it can afford such experiments. Remember, the brand sells more used cars than some new car manufacturers! Quote:
Originally Posted by Mr.Boss Leave the profit margin, I doubt if the franchise could recover the running cost by selling only EVs. |
This experiment will surely be supported financially by the parent company.
Last edited by GTO : 11th April 2017 at 12:51.
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