Re: April 2017 : Indian Car Sales Figures & Analysis Without referring to any member in particular, lest it be perceived as a personal disagreement, I have a few things to add. Each brand has played its role in India, and none less important or more important than the other. They are in a nutshell :
- Morris Minor/Ambassador > the earliest transporters of India, large, bulbous and sturdy they gave people the opportunity to travel as a family and experience the wonders of automobility. A great
- Fiat Premier/NE > also a part of the early personal/private transport system in India, spacious and reliable (for that time), I respect what they have done for the nation, though they were well on their way out by the time I was old enough to understand cars. We did own one (2nd hand) and it was a very comfortable ride as much as I can remember.
- Maruti/Suzuki > They changed the landscape of travel in India by bringing in an organized sales and service network and also by bringing in compact, affordable and reliable automobiles. Because of their higher sales they could do what Fiat never could, increase support network and improve resale, and both fed off each other to boost new sales. Maruti 800 was the go-to car for the middle class family and we had that too after the Fiat.
- Hyundai > India's previous experience with a Korean product was Daewoo, and though they had extremely competent, contemporary products i.e the first automatic car in India Cielo and a very modern hatchback Matiz, they both couldn't sustain because they didn't invest in support and sales. Hyundai changed that, they pumped in close to 3000 crores for their initial production, sales and support network way back in 1998, backed it up with very contemporary, spacious and reliable products like the Santro & Accent to begin with and took it further with the Tucson and Terracan, small failures and losses didn't deter them one bit as they quickly brought in the Getz, India's first superhatch (space+power+utility) and then broke all records with the i20 (the beginning of their "features" era) which came with ABS, 6 Airbags, spacious interiors, sunroof, steering mounted controls, automatic climate control etc for 7.xx lacs, cars that costed twice as much didn't come with such a combination of features.
- Skoda/VW > These were India's first locally sold German-owned carmakers (I guess Opel was american owned?) and they changed the landscape as well with good products (though they were overpriced to begin with). In time they also have settled into the country and are giving more for the money today in a bid to improve sales.
- Ford > Though its easy to forget them largely due to low sales, they did bring in the Escort, Ikon and Fiesta, 3 cars that were much loved but then the company could never get it together in terms of support until now.
These were the companies that came from outside the country, to change the way India moved, the earliest form of connecting people so to speak. Toyota & Honda brought variety and good cars to the scene, but did they change the landscape? I'm not too sure. Also due credit for the local brands TATA and Mahindra for playing a role with their MUV's, large family cars and also goods transport vehicles in the 90's. They were a vital cog as well.
Every person defines a car differently, though I'm a member here and being that I love to drive, my definition is quite different. Since the day I learnt to drive my thinking was always about having an all-in-one car, a small car that is capable of tackling local traffic, is spacious inside, reliable on the road and is easy on the pocket for maintenance. Both the Santro Xing (sold) and Getz provided exactly that, the Santro had a great steering (hydraulic) and the Getz is a hoot to drive, never once did it not go where I wanted it to go and it is one sturdy car (a Civic rear-ended it and its bumper fell, the Getz - few scratches).
To me cars are this wonderfully reliable, abuse-friendly transport machines which have helped me travel together with, or transport my family, relatives and friends. Memories of sharing love, laughter and soul-searching, it all happened in some part, within the car. I'm not that kind of guy who may go to get the car treated to an expensive wash every month, or someone who mods the exteriors or plays around with the engine tune, however I've always tried to keep them clean and well-serviced, changing everything that has to be changed, just so that they never give up on me.
In conclusion I think each brand is special to a different person, it may be because of his/her experience with the brand, or just because they love the way it looks. Sales isn't a reflection of quality and vice versa, a quality that is multi-dimensional and subjective to begin with. Anytime a relative/friend asks me what car to buy I simply tell them to do 3 things - a) set a budget b) buy the car that you love, visually, that is within the budget and c) earmark a maximum 3% of the total cost of the car per annum as maximum maintenance charges (eg. a 10.L rupee car will cost approx 1.5 lakh overall in maintenance over 5 years including washing, tratments, insurance etc, that is the maximum and anything less is instant savings).
In my view, there is no clearly better brand in light passenger vehicles, else worldwide there'd be only one brand that sells 10 times more than the second best, instead we have 5 brands GM/Toyota/VW/Hyundai/Nissan that aren't very far apart from each other (GM and VW have the truck sales and multiple brand sales advantage). Each person's decision is best for them in the end. |