re: A survey on automotive preferences of Indian women I'm always up to talking about cars, including with women (much to the annoyance of some of them). From my observations, women:
- Love SUVs. They prefer the monocoque SUVs to drive themselves (e.g. EcoSport, Vitara Brezza), and would like their men to own the big, burly ones (e.g. Fortuner). The new Compass is a super duper hit with the gals.
- Place a lot of importance on features, more so than men.
- Styling is incredibly important. As is the brand.
- None of them think too much of brands like Tata, Nissan etc. At least the ones I've interacted with. Honda & Hyundai are hot favourites, more so than Toyota. Somehow, they think highly of Skoda.
- They love experimenting with colours. Also big fans of the Vitara Brezza's dual-tone shades.
- Not seen them to be as price sensitive or calculative when it comes to cars as men are.
- Ease of driving is a must-have. They hate heavy controls (steering & clutch especially).
- Further on the previous point, they take to automatics like fish to water. Once they're exposed to ATs, there is no going back to MTs.
- Most of them switch cars earlier than men. They don't like holding onto cars beyond 3 to 4 years. Freshness & newness are very important to them.
- Engine size isn't a priority. They'll pick a smaller engine with more features than a big engine with lesser features.
- They detest parking. Especially parallel parking.
- Don't mind feather-light builds as much as we do.
- They HATE noisy cars.
Of course, I'm not painting all of them with the same brush, but this feedback has been consistent with most women I've talked cars with.
Last edited by GTO : 29th August 2017 at 12:11.
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