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Old 4th February 2018, 10:26   #46
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Default Re: BVR Subbu's new book! Santro: The car that built a company

I stopped reading after quarter of the book and jumped to this;

Michael Schumacher https://www.amazon.in/dp/0755316509/..._RiPDAb7QEV9KX

Like many said, the Maruti story was much more involving.
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Old 4th February 2018, 23:22   #47
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Default Re: BVR Subbu's new book! Santro: The car that built a company

Giants by Any Measures: Sumant Moolgaonkar and J.R.D.

You will find more details here
http://www.tata.com/article/inside/kqBjf6U!$$$!aJ8=/TLYVr3YPkMU=



Quote:
Originally Posted by kiku007 View Post
Halfway through. What did the book about Santro tell me?

1. Interesting stuff about Hyundai, Santro and even TATA Motors/TELCO.
2. BVR Subbu hates Maruti absolutely.

The book even has sympathy for HM and PAL; but the utmost angst is for Maruti.

RC B's book on Maruti was better balanced and made a well read.

Both RC B and BVR Subbu talk in high regard about TELCO/Sumath Moolgaoakar. Are there any books on TELCO or the making of the TATA Sumo?
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Old 5th February 2018, 16:04   #48
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Default Re: BVR Subbu's new book! Santro: The car that built a company

Quote:
Originally Posted by coolrain View Post
Giants by Any Measures: Sumant Moolgaonkar and J.R.D.

You will find more details here
http://www.tata.com/article/inside/kqBjf6U!$$$!aJ8=/TLYVr3YPkMU=
Thanks coolrain. I couldn't find the book on Amazon, Kindle or Apple iBooks. Will try for printed options unless someone can guide me to an online version.
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Old 8th February 2018, 10:48   #49
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Default Maruti nearly acquired Hyundai in late 90s, says former HMI president in his book.

Came across this interesting Times of India article When Maruti nearly bought Hyundai India.

Quote:
In his new book ‘Santro: The Car That Built A Company’, former HMI president B V R Subbu gives details of how Hyundai India almost became a wholly owned subsidiary of Maruti.
Quote:
The backdrop of this near takeover was the late-90s when HMI’s parent Hyundai Motor Company (HMC) was tackling the Asian currency crisis. At that point, HMC had actually started looking at the possibility of a significant dilution of its equity holding in the Indian entity. That’s when, in mid-1999, Maruti came into the picture. “A global investment bank rumoured to be Bank of America” approached both GM and Maruti Udyog (MUL — it was still a Suzuki-government of India JV then).
Quote:
As it turns out, HMI rode out the crisis as the sales of its flagship Santro model picked up speed, particularly with the launch of a Euro 2 variant even before the Euro 1 mandate. In August 1999, HMI made a cash profit and has since never looked back.
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Old 8th February 2018, 11:09   #50
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Default Re: Maruti nearly acquired Hyundai in late 90s, says former HMI president in his book.

I am currently reading this book "Santro: The Car That Built A Company". I am yet to reach the part where B V R Subbu gives details of how Hyundai India almost became a wholly owned subsidiary of Maruti.

By the way, We have a separate thread on BVR Subbu's book "Santro: The Car That Built A Company". Have a look.

http://www.team-bhp.com/forum/indian...t-company.html
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Old 3rd June 2018, 11:53   #51
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Default Re: BVR Subbu's new book! Santro: The car that built a company

Google "Fake Amazon Reviews" and you'll see how the e-commerce giant struggles with inauthentic reviews on its website.

Check this out - The Santro book has a 4.5 star rating, but not a single BHPian has liked it so far.
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