Re: Current-gen Swift production ends With the unveiling of the ALL NEW SWIFT yesterday it is apt to note that Swift badge has been slapped on a lot of vehicles over the past 35 years! Quote:
It all started with General Motor’s M Platform. The GM M platform was the designation used by GM for the platform that underpinned the second and third generation Suzuki Cultus and its offspring (Swift).
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GM did not find the project profitable and the unfinished design was sold to Suzuki. The project was completed by Suzuki and they launched the car as the ‘Cultus’ in the Japanese market
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The Swift name plate was used by Suzuki in the markets of Austallia and the Newzealand. Even GM badge engineered it to launch it as Cheverlet Sprint in North America.(The third generation M platform was only sold by Suzuki as the Suzuki Swift in North America as Suzuki decided to create their own Swift to market around the world.)
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The First generation Swift was introduced in the year 2000 as a replacement for the Suzuki Cultus. Outside Japan, the “Suzuki Ignis” name was used! Both three- and five-door hatchback body styles were offered, although the three-door was not offered as part of the regular lineup in Japan
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The Second generation of the Swift marked a significant departure with the previous Cultus-based models, with Suzuki redesigning the vehicle as less of a “low price alternative” subcompact and more of a “sporty” subcompact hatch. The Swift’s design and driving characteristics focused on the European market with its chassis refined through a road-testing program across Europe.
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The Third generation Swift which had been on sale till recently in the Indian market. It had its wheelbase extended by 50 millimeters over the previous second generation and has many visual updates. While the new car looks different from the old one, its design is an evolution of the radical second generation styling with a longer and more rounded appearance.
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The Fourth generation Swift debuted in Japan on 27 December 2016. The hatchback is built on the ‘HEARTECT’ platform which made its debut in 2015 and is the same lightweight platform used for the production of hatchbacks Baleno and Ignis!
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- ~18 Lakh Swift’s has been sold in the Indian soil till date in past 13 years
- Swift saw a downward trend since 2015 (post the launch of Nexa Baleno)
- However, it still sells a whopping 1.67 Lakh units/year!
Swift at 35 years, clearly has carried on the legacy of the Suzuki and this generation will carry on for more years.
Sales Statistics of Maruti Suzuki Swift in India : Link
Last edited by volkman10 : 19th January 2018 at 15:13.
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