Re: The Toyota Yaris. EDIT: Prices start at Rs. 8.75 lakh Quote:
Originally Posted by volkman10 Toyota Yaris claims its space in the crowded Sedan segment. Honda City loses out. Maruti Suzuki Ciaz is the king of this segment. Vento and Rapid will find it tough as no face-lifts can rekindle buyers in its current offering. Attachment 1768786
Source: Auto Punditz |
I feel a chunk of Ciaz's sale comes from the commercial sector too as it has become quite a popular choice among the premium fleet operators as well as government officials owing to the Maruti's reliability along with the low price tag.
Secondly, as per what I've noticed, private consumers entering the C Segment are now preferring Verna more lately due to it's overall package and at the price point it is offered in. The car is almost cheaper by 1.5 Lakhs when compared to Yaris VX AT.
Then again, a lot of consumers who has experienced Toyotas before or are owning them loved the Yaris for what it offers as an overall package. Recently, my dad's friend was going gaga over the premium essence of the vehicle.
His words
Quote:
"You kids want a powerful engine with so many fancy features like massager (He meant Verna's Cooling Seats) and LED headlamps, loaded touchscreen audio etc. But this new Toyota offers what we want. It's a no nonsense product which is extremely safe to drive, has a good engine for city purpose. Low power also means better mileage and has all the necessary features in the mid level trims. On top of that just like my Innova I know this car will serve me until I reach my deathbed 10-15 years from now without a hiccup. Toyota cars are an investment for me but you kids won't understand that."
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Hence, to sum it up people who already owns a couple of vehicles will end up buying this more instead of first time buyers. It's going to impress a lot of our dads and uncles for it's sporty yet sophisticated kind of design along with the overall package and for such buyers price tag doesn't matters. Initially their choice was City eyes closed, no matter what competition offers but now it has switched to the Yaris owing to the Toyota Brand name. I feel City doesn't have any niche left for itself anymore and I for one prefer the 1.6 of the Verna more than the i-vtec as for the facts how many times do we even redline in the urban hustle?
Verna does everything what City does in a better way. For the brand factor, Toyota indeed has a better value thanks to its expensive portfolio. The budget conscious has Ciaz. Hence, why to spend for City anymore? |