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Old 17th October 2018, 13:33   #1
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Default China-based Great Wall Motors to enter India by 2021-22

According to a media report, China-based Great Wall Motors is planning to enter the Indian market around 2021-22.

China-based Great Wall Motors to enter India by 2021-22-great-wall-m4.jpg

The car maker has reportedly started hiring for its local automotive business. Reports suggest that the company has hired Kaushik Ganguly, who was previously part of the product planning department at Maruti Suzuki.

Great Wall Motors has four brands under its umbrella - Great Wall, Haval, Wey and ORA. In China, Great Wall offers sedans, SUVs and pick-up trucks, while the Haval brand focuses primarily on SUVs. Wey caters to the luxury segment. Earlier this year, Great Wall launched an electric vehicle (EV) brand called ORA. The ORA iQ5 is an electric sedan powered by a 59 BHP electric motor, having a maximum range of 350 km. A compact EV called R1 is planned for 2019.

MG Motors, a subsidiary of the China-based SAIC Motor Corporation will also be launching its first SUV in the Indian market sometime next year. The carmaker has also confirmed an electric SUV for India.

Source: Economic Times

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Old 18th October 2018, 09:30   #2
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Default Re: China-based Great Wall Motors to enter India by 2021-22

I hope they do not bring in models like the Sail twins and Enjoy - essentially Chinese cars that contributed to Chevrolet's crash.

Great Wall sells quite well in Australia - competes with Holden (GM) in almost every segment.

To me - the term 'Chinese' triggers rather unflattering thoughts about the quality of the final product.
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Old 18th October 2018, 18:23   #3
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Default Re: China-based Great Wall Motors to enter India by 2021-22

Their Brand Equity is quite questionable. Only God knows as to whether the buyers will readily accept unknown brands like Great Wall, Haval, Wey and ORA in our market.

We Indians buy international MNC brands with the "Made in China" tags, which are manufactured there due to the lower overheads. A majority of the electronic brands have manufacturing bases in China since the late 1970's and early 1980's, when the Chinese economy opened up and welcomed foreign investment and foreign players. The arrangement has worked coolly for nearly three and a half to four decades. The quality control (QC) that these MNC's maintain conforms to the international standards and these MNC goods have successfully penetrated the toughest developed markets.

But now coming to the ingenious Chinese products, SAIL had a tough time in marketing even an international brand like Chevrolet with the plasticky Chinese cars and has eventually had to wind up. So it's anybody's guess as to how these local Chinese brands will fare here in our markets.

And given the credits of multi-starrers like Dokalam and other Chinese heroic deeds on the territorial front here, there is some suspicion on the mind of every patriotic Indian. In this backdrop, it would be quite interesting to watch these Chinese brands crawl into our markets ! Maybe, our Management Institutes will closely watch this new 2018 Chinese game from the "marketing" side of the story !

Last edited by anjan_c2007 : 18th October 2018 at 18:25.
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Old 19th October 2018, 11:39   #4
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Default Re: China-based Great Wall Motors to enter India by 2021-22

I think Chinese success brands success depends on what type of cars they are bringing to Indian market. New, unknown brands find it difficult in automobile industry. I don't think they will be successful with traditional petrol/diesel cars as we already have many options (Indian and foreign) at all price points. If they price them too cheap, people worry about quality and safety.

On the other hand, if they bring in electric vehicles and reasonable prices, I believe they will be very successful. None of the Indian car makers have any EVs in the pipeline and at most some of them are converting existing cars to electric. Foreign brands like Hyundai will bring in EVs but they will cost a lot.
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Old 17th December 2018, 16:14   #5
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Default Re: China-based Great Wall Motors to enter India by 2021-22

Thanks to the Team-BHP fan (he prefers to remain anonymous) who sent this information in. Heartfelt gratitude for sharing it with other enthusiasts via this page!

China-based Great Wall Motors to enter India by 2021-22-havalh61.jpg

Earlier this year, there were reports of China-based Great Wall Motors planning to enter the Indian market. We have now learned that the carmaker is likely to launch its first product in 2021. The vehicle might be the Haval H6 SUV.

China-based Great Wall Motors to enter India by 2021-22-havalh62.jpg

Reports suggest that Great Wall Motors is investing Rs. 7,000-8,000 crore in India. The company will be setting up a manufacturing unit in Gujarat, while its R&D team has already been setup in Bangalore. It was reported that Kaushik Ganguly - a former employee of Maruti Suzuki who was part of the product planning department, had joined Great Wall Motors.

China-based Great Wall Motors to enter India by 2021-22-havalh63.jpg

Haval is one of four brands that come under the umbrella of Great Wall Motors. It primarily focuses on SUVs. Its model line-up includes the H2, H6, H6 Coupe and H9. In the international market, the Haval H6 is offered with two diesel engine options - a 2.0-litre unit that makes 188 BHP @ 5,500 rpm and 340 Nm of torque @ 2,000-3,200 rpm and a 1.5-litre motor that puts out 161 BHP @ 5,600 rpm and 280 Nm of torque @ 1,400-3,000 rpm. Both engines are paired with a 7-speed dual-clutch automatic transmission.

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Last edited by TusharK : 17th December 2018 at 16:15.
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