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Old 7th March 2019, 12:31   #1
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Default February 2019 : Indian Car Sales Figures & Analysis














NOTES:

1: Thanks to the team at Auto Punditz for sharing these sales numbers with us!

2: Only cars that sell 500+ units (and thus, the relevant ones) have been included in the gainers & losers chart.

3. These manufacturer-reported sales numbers are factory dispatches to dealerships. They are NOT retail sales figures to end customers.

Last edited by Aditya : 7th March 2019 at 12:46.
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Old 7th March 2019, 12:34   #2
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Old 7th March 2019, 12:37   #3
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Old 7th March 2019, 12:41   #4
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Old 7th March 2019, 13:49   #5
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Default Re: February 2019 : Indian Car Sales Figures & Analysis

Thread moved from the Assembly Line to the Indian Car Scene. Thanks for sharing!

All eyes on the new launches. The Kicks has flopped (as expected), while the XUV300 is off to a good start. Will be interesting to see how the actual sales are over a 4 - 6 month period. I hope that the Harrier is restricted by its production or something, because just 1449 units is not a good sign. And even if it is restricted by production, that just shows bad preparation on Tata's part. I don't like the way they've handled the Harrier - keeping imperfect demos in public displays, 2 - 3 month delay in media cars...Tata has simply not done its homework.
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Old 7th March 2019, 14:39   #6
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Default Re: February 2019 : Indian Car Sales Figures & Analysis

Datsun: Guys, please go elsewhere. Big de-growth in all the products.

Fiat: Well, ok. Abarth saw a spike in Feb. Maybe somebody selling off the last batch?

Ford: Endy growing strong. Freestyle holding its own. EcoSport not sure with very fierce competition from the new leader of the pack, Nexon.

HM-Mitsubishi: Why God, why?

Honda: Amaze is robust. City stuttering a bit in the face of Verna and refreshed Ciaz. CRV, still not waking up. Jazz and WRV putting a brave front.

Hyundai: Creta, attaboy. Come rain, come thunder. There's no denying the spirit of this car. Elite i20 and Grand i10 look solid as ever. Santro petering out too soon? not even 6 months into the game. Tucson bringing in some good margins with Verna and Xcent dutifully doing their jobs.

Jeep: the lone warrior Compass just about keeping up. It badly needs reinforcements from the company.

Mahindra: XUV300 off to a good start, time will tell about the sustenance. Alturas, surprise surprise! 430 copies, highest sales over the past few months. Steady Marazzo and a solid Scorpio, with Bolero never giving up. XUV500 needs a push to be back in the business. Some numbers for the mostly taxi Xylo and the Verito/Vibes. Thar adventure aficionados still there.

Maruti: Make way for the Emperor Alto. Gladiators Baleno, Dire, Swift and WagonR ready as ever. Ciaz adding the glamour. Eeco and Omni commercially pulling off consistently. New Ertiga steady. Brezza taking the fight head-on in the market. Ignis and S-cross need reinvention of a divine kind.

Nissan: Kicks getting bad kicks from the market. Terrano, Sunny, what? Micra, long lost the plot.

Renault: Kwid, the only face-saving kid. Duster, what's happening? Captur, surprise surge. Somebody giving heavy discounts.

Skoda: Kodiaq, steady and holding its own. Superb, aspirational niche and will remain at that. Rapid, no matter the advertising, difficult to grow. Octy needs a fillip.

Tata: Tiago is the new darling in the boardroom, closely followed by Nexon.
Hexa going down, can somebody please look into this immediately. Hell of a car to be not selling the way it should be. Harrier at 1449? Something's not adding up here! Storme selling at 450+ month on month, fanboys won't let it die so easily. Bolt has bolted. Sumo is nostalgic. Zest, pity given the nice tech it came with initially.

Toyota: Innova, king again. Fortuner biting Endy very badly. Liva and Etios holding steady. Prado, somebody still buying elephants! Corolla , mixed bag. Camry, just for trying the new tech? Yaris, relegated to the back benches.

Volkswagen: Ameo not sure of its footing. Polo, steady. Tiguan losing out totally, and quickly. Vento, shameful numbers for such a brilliant piece of work. Passat, ready to fight it out with Superb.

Last edited by JoshMachine : 7th March 2019 at 14:40.
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Old 7th March 2019, 14:39   #7
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Default Re: February 2019 : Indian Car Sales Figures & Analysis

Overall dismal growth for the industry. Poor YoY for Maruti for last 6 months summarise the story. Such a dominant leader with flat sales despite a flurry of updates is for sure bad news for Industry. Is a Celerio facelift ready for immediate launch? Else the fall in numbers is astonishing.

Tata has got a flicker of hope. Nexon doing fine in presence of XUV300 and Tiago holding on against Santro will be a bigger joy for them than the almost-botched-kind-of Harrier launch.

Can't see Nissan or Volkswagen groups thriving in medium term. Unless something dramatically happens, they will both just limp ahead.

Mahindra is off to a decent start with XUV 300 , but it would be pretty hard to hold on to these numbers after a quarter or so. Marazzo numbers are just okay, given their big expectations. Also, TUV300 and KUV 100 are both down.

Last edited by CoolFire : 7th March 2019 at 14:51.
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Old 7th March 2019, 14:51   #8
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Default Re: February 2019 : Indian Car Sales Figures & Analysis

* Its ironic that 2nd top gainer is Renault Captur and the 2nd top loser is Nissan Kicks. After a high profile launch, Kicks has already fallen on its knees. Such is its predicament, we are mentioning it in the same sentence with Captur, mother of all flops. Don't think even God can save both brands.
* Tata Harrier is off to a decent start I believe. The numbers are a little underwhelming considering the hype around it. I think it will pick up in the coming months. Nexon meanwhile is going from strength to strength. The 5 star rating has given it a real shot in the arm.
* Ford must be disappointed with the markets lukewarm response to Aspire and Freestyle. IMO, they are underperforming. These are VFM cars and not seeing them doing well is unfortunate. Ecosport is also performing inconsistently. Not sure how facelifted Figo will set the charts on fire.
* Maruti and Hyundai are continuing their utter dominance. No surprises there.
* Mahindra must be excited about XUV300. The newbie is off to a great start. They would hope that not many read this post (The Mahindra XUV300, aka Ssangyong Tivoli. Edit: Launched @ 7.9 lakhs). Otherwise more customers will make a beeline to cancel their bookings. Already many feel it is way overpriced. Marazzo seems to have settled in around 3k units/month.
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Old 7th March 2019, 14:57   #9
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Default Re: February 2019 : Indian Car Sales Figures & Analysis

Some Notes:

1. Compass numbers have increased marginally. The dealer discounts could be the reason.

2. Ford Freestyle , Aspire and EcoSport numbers have dropped, EcoSport drop could be the XUV3OO effect. Figo launch seems near again. Figo sells more due to inventory clearance? However Endeavor and Mustang numbers have increased.

3. Honda Amaze is doing really well consistently. Honda City seem to be averaging in the 3k range. However CR-V, WR-V and Jazz loses its numbers. Judging by the pricing, Honda Civic numbers would not contribute much to the overall figures.

4. Verna is the segment leader in Feb. but all sedans are close enough in the 3+k range. Creta and Elite brings in the volumes. Grand i10 and Santro sees drop in volumes. Santro unable to sustain the buzz created at its launch.

5. Bolero continues to be the best seller for Mahindra. The demand in rural Indian market for Bolero is likely to pick-up in coming months. The figures of XUV3OO though appears to be okay, it is premature to infer any indication.
TUV,KUV and XUV 5OO sales drop, but Mahindra’s should be worried in dropping numbers of KUV and TUV.

Its flagship Alturas G4 does surprisingly good numbers, but its peers are way ahead.

6. WagonR Ertiga and Baleno does good numbers for Marutii Suzuki. Ignis drops due to its mild update.

DZire and Celerio numbers fall, S Cross is consistent at 2+k while Ciaz seem to have lost the crown in Feb too, could again be due to the restricted production of its diesel variant.

Alto regains its Crown, while Swift is the new runner-up.

7. Bad days ahead for Renault Nissan alliance. Nissan Kicks seems to follow the Captur trend.
Renault de-grows 15% while Nissan is at 22%, Nissan dealers would have shut, if not for Redi-Go which is the only model that sells in above average numbers

8. Nothing new to write about VW - Skoda. The sales are below average. Volkswagen at -19% and Skoda at – 4% are the growth drop, while Market share is at 1 .2% and 0 .5 %

9. Tata Motors is doing well. Nexon does cross 5+k, beats Ecosport numbers. Tiago is a consistent performer.
While expectations were high on Harrier, the numbers doesn’t reflect any those. Need to see the figures for the coming months.
Hexa seem to be relegated in numbers and hope it is momentary, but indications are clear that it is not being promoted in showrooms, and what is the future of it post April 2020?

10. For Toyota it is Innova and Fortuner that keeps it going. Raises questions on Yaris – will it survive, in the dwindling market of sedans?

11. Out of top 10 cars sold last month:
Maruti : 6/10
Hyundai : 3/10
TATA :1/10

12. FCA is having pathetic figures in growth and Market Share - Minus 31.6 and 0.7 % respectively.

Last edited by SDP : 8th March 2019 at 08:17. Reason: Typo
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Old 7th March 2019, 15:11   #10
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Default Re: February 2019 : Indian Car Sales Figures & Analysis

XUV300 has started quite nicely. Looks like it got a lot of its elder sibling ie. XUV500s customers.

Toyota may launch a refreshed Yaris sans all the extra equipment and 6 airbags with a new lower price if they are any serious in selling this car.

Nissan Kicks already got the kick in its backside and may go the Capture way, though interestingly Capture had a good month as compared to the last few months.

Santro has gone below 7k, which is low for a new mass appeal Hyundai car, while the Wagon R is right where it usually is i.e. at the top of the charts.

Abarth had a good month and so did the Mustang.

Wonder how much longer VW is going to flog the Polo variants that its not even funny anymore.

Harrier, I thought would be a runaway success. But isn't showing the performance that was initially promised.

Last edited by SPARKled : 7th March 2019 at 15:12.
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Old 7th March 2019, 15:23   #11
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Default Re: February 2019 : Indian Car Sales Figures & Analysis

Quote:
Originally Posted by SPARKled View Post
Harrier, I thought would be a runaway success. But isn't showing the performance that was initially promised.
It'd better be a production bottleneck or Tata fixing issues already pointed out in our Harrier thread.

If it's some other reason, such as, potential buyers not willing to pay so much for whats on offer (and only Tata knows the answer to this), they would have been better off just utilizing their marketing budget (IPL sponsorship etc) as discounts. Word of mouth is a much better marketing strategy than to shove a product down customer's throat by way of sponsorships and TVCs.

Difficult spot to be in for Tata. They can't dilute the brand by discounting and look like fools. Therefore this probably obviates the need for pouring money into advertising $$$s.
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Old 7th March 2019, 15:37   #12
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Default Re: February 2019 : Indian Car Sales Figures & Analysis

I had some time today and made a small comparison of trend of car sale over the year with possible reasons for the same. Kindly do comment your views on the same.

I think it clearly shows why keeping the portfolio updated with frequent launches is so important for manufacturers in India. No wonder great products like Punto went steadily down. Clearly Indian auto market is fiercely competitive.

Table Legend
Red: Sales down significantly
Yellow: Not much change
Green: Significant increase in sales
Attached Thumbnails
February 2019 : Indian Car Sales Figures & Analysis-untitled.png  


Last edited by Muski : 7th March 2019 at 15:43.
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Old 7th March 2019, 16:00   #13
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Default Re: February 2019 : Indian Car Sales Figures & Analysis

Quote:
Originally Posted by strawhat View Post
* Its ironic that 2nd top gainer is Renault Captur and the 2nd top loser is Nissan Kicks. After a high profile launch, Kicks has already fallen on its knees. Such is its predicament, we are mentioning it in the same sentence with Captur, mother of all flops. Don't think even God can save both brands.
Am disappointed, the Kicks was a good effort, I guess the lack of dealers to promote it bit it badly. The Captur was a shoddy product which deserved to flop!
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Old 7th March 2019, 16:01   #14
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Default February 2019 : Indian Car Sales Figures & Analysis

Looking at the premium SUVs. My contending seven , seven seaters:-

Fortuner steady at top spot among premium SUVs at 1700

Ford steady at about half of fortuner at 840 endeavours. first batch of Vin19 facelift's at the new aggressive price, (only slightly increased over outgoing model at rs13000 OTR.) Clever move from Ford to do zero dispatches of old endeavour in Jan but do a on paper price increase and launch new one in Feb, to throttle the demand and claim lesser price than outgoing model.

Under-rated Alturas pulls at half of Ford. Interesting that about 400 copies have been dispatched because I don't see many on road (even in NCR) compared to say MU-X whose sales are supposedly too low to feature here but I spotted quite a few in delhi and Chennai. CKD routed Rexton should be happy with these humble numbers for a debutant G4 thrown into the big boys league. Goes to prove that if it had been Built here and priced aggressively would have raked in big numbers.

160 Kodiaqs -Impressed that it is still selling steady small numbers despite being overpriced and the Skoda badge.Should ensure Skoda stays interested and gives us more drool worthy cars and hopefully revamp service network.

60 CRVs well deserved for the outright overpriced Honda.

Outlander - Mitsubishi.Period.

Last edited by vigneshkumar31 : 7th March 2019 at 16:11.
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Old 7th March 2019, 16:23   #15
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Default Re: February 2019 : Indian Car Sales Figures & Analysis

I do keep reading this thread every month. It's a very interesting thread and keeps me updated about latest things happening in Indian Automobile industry. Whatever you do, numbers never lie.

One thing I observed over last 2-3 years is there are mainly 2 types of car buyers in India. First are those who want to buy a Maruti and second are those who want to buy other than Maruti. Numbers just shows Maruti is constantly maintaining around 50% market share. Kudos to them for maintaining such a healthy market share over such a long time.
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