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Old 21st March 2019, 15:09   #1
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Datsun redi-Go gets additional safety features

Datsun has updated the redi-Go with new features. The car comes with ABS with EBD as standard across all variants. However, driver side airbag is available only on the top-spec S trim. Additionally, the redi-Go also gets rear door child safety locks as standard and engine immobilizer is offered on all variants except the base D trim.

Datsun redi-Go gets additional safety features-datsunredigo01.jpg

The hatchback is available with two petrol engine options - a 799cc unit that produces 53 BHP @ 5,678 rpm and 72 Nm @ 4,386 rpm and a 999cc engine that makes 67 BHP @ 5,500 rpm and 91 Nm of torque @ 4,250 rpm. Both engines are offered with a 5-speed manual transmission, while the latter gets an optional 5-speed AMT.

Prices for the Datsun redi-GO range from Rs. 2,67,690 for the base D variant to Rs. 4,29,095 for the S 1.0L AMT.

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Old 21st March 2019, 20:27   #2
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Re: Datsun redi-Go gets additional safety features

This should have been the specs to begin with when they started selling the car 3 years ago. It was suicidal of Datsun to initially launch the Redi-Go, with a feature set which made an Alto look luxurious.
To add salt to the wound, it's Gallic cousin, came into the market with all guns blazing with a fresh out-of-the-box styling and spec'ed the KWID with features such as a touchscreen etc, usually seen in vehicles belonging to a higher segment.

The Redi-Go when it came eventually, was seen as a lame duck by potential customers.
I doubt whether even after all this sprucing up, sales will increase. The perception and image of the Datsun brand since it's launch had been weak to begin with. For example: Maruti stands for mileage, service network, trust. Toyota in India is simultaneous with reliability. Honda India built it's image on "premium-ness", VTEC & technical excellence, Tata is making a comeback of sorts with design & styling, value for money and now with the advent of Nexon : safety.
But what does Datsun stand for ? Or its parent company Nissan? You can't point towards a single USP which works in Nissan-Datsun's favour. And this is the biggest drawback in establishing the brand on the minds of the potential customer.
Also, all these changes, of course, has been done, not because Renault-Nissan loves its customers, but due to the impending government safety regulations, which are forcing all OEM's to tread in this direction.

In isolation, the Redi-Go, particularly, the 1-litre version, is not a bad entry level car. It's just that its parent company is muddled up in more ways than one in terms of: retail operations(the initial Hover Automotive tie-up and it's subsequent abandonment left many embittered), product positioning, strategizing and marketing the brand in the minds of the consumer.

Hope the company comes up with a meaningful replacement of the Redi-Go in a couple of year's time & simultaneously corrects it's organisational deficiencies to give the car the success it deserves.
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