![]() | #31 |
BHPian ![]() Join Date: May 2010 Location: India
Posts: 517
Thanked: 546 Times
| ![]() Do they have a manufacturing plant already!! Or did Peugeot leave anything behind in a workable condition? Can someone share details. |
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![]() | #32 | |||
BHPian ![]() Join Date: Jun 2010 Location: Bangalore
Posts: 502
Thanked: 950 Times
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They seem to be betting big on what they call ATAWADAC experience - Anytime Anywhere Any Device Any Content! Citroen plans, or rather expects, to realise a good proportion of sales through digital platforms and is seen talking about heavy customisation, doorstep delivery, mobile-units for anywhere service etc.- most of them, a first for any mainstream car maker. For an already crowded market and segment, while the differentiation strategy is not obvious, they certainly seem to be "thinking out of the showroom". Last edited by Aditya : 20th July 2019 at 06:36. Reason: Video deleted from quote | |||
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![]() | #33 |
BHPian ![]() Join Date: Apr 2019 Location: Noida-Ludhiana
Posts: 198
Thanked: 310 Times
| ![]() One question:- if Captur Crossover being a French brand car failed miserably then how Citroen will ensure that their C5 crossover survives successfully? |
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![]() | #34 |
BHPian ![]() Join Date: Jun 2012 Location: Hyderabad
Posts: 554
Thanked: 1,156 Times
| ![]() Every car maker seems to want to launch a 'Premium' offering in India, irrespective of their positioning abroad. I still dont understand why brands like Citroen want to call themselves premium. In reality, they are anything but Premium. I look forward to the car buying public only plonk their money where there is actual premiumness, else the day is not far when India becomes a market of only premium brands. |
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![]() | #35 | |
BHPian Join Date: May 2008 Location: KA-09
Posts: 661
Thanked: 1,018 Times
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In India, we have the Suzukis, Tatas and Mahindras making up the mass market segment (purely from a brand perspective) and every new entrant who doesn't want to be directly compared with them try to assume a premium position. This has also got to do with people's perception of a car in our market. Majority still look at it as a priced possession and customers want some "premiumness" attached to their car regardless of the segment and price point they are shopping in. You may also note that most of the "value/utility" driven propositions like Nano, Logan, Etios twins have utterly failed in our market. | |
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![]() | #36 |
Senior - BHPian ![]() Join Date: Dec 2007 Location: Gurugram
Posts: 7,924
Thanked: 4,621 Times
| ![]() So basic queries: Is it Hydropneumatique? Normally Citroen engines were pretty 'agricultural'. I hope they in real life are also as good as the specs. One can assume in typical French pattern the tyres will be large. Local and D roads in France can be pretty bad, All said our best wishes to Citroen! Last edited by suhaas307 : 22nd July 2019 at 07:02. Reason: Spacing for improved readability |
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![]() | #37 |
Distinguished - BHPian ![]() ![]() | ![]() Currently in London and just got off an Citroen C4 space tourer (my uber ride). Really impressed with its funky design, spacious interior with huge glass areas (infact one of the largest windscreen in business). God ! The French can design good looking cars; ![]() ![]() Was really attractive, fun & desirable for an MPV/Van to be honest ![]() Last edited by karan561 : 22nd July 2019 at 00:23. |
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![]() | #38 | |
BHPian ![]() Join Date: Jun 2010 Location: Bangalore
Posts: 502
Thanked: 950 Times
| ![]() Citroen sets Up India Technical Centre to offer employees top notch training. Excerpts from the report: Quote:
Edit: Mods, please remove if not appropriate for this thread. Last edited by pannags : 5th August 2019 at 15:17. | |
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![]() | #39 |
BANNED | ![]() True - but so were most of the earlier automotive diesels, including the 3-pointed star products! But regarding their current iterations, since they have been doing so well in the WRC circuits, one could say that their agricultural roots are well & truly behind them! |
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![]() | #40 |
Team-BHP Support ![]() | ![]() Over the past 30 years, most Citroen engines barring the 2 CV have been Peugeot engines, so I dont think the "agricultural" label stand true |
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![]() | #41 |
BANNED | ![]() Its great to know that the C5 is NCAP compliant in both standard & safety enhanced versions. I feel that today, for us in India, the T-BHP review is the only one worth waiting for. All others, including the TG & AutoCar reviews, are today just also rans, each with their own axe to grind. My one wish/hope is that the C5 Aircross being launched in India does indeed comply with the 2020 norms & does not, like some other manufacturers, offer one thing for international markets & something else for the domestic one. It would be a pity for us to be offered a unique product like the Citroen, and then for the buyer to loose that flavour because of mindless games by the mfr. Last edited by suhaas307 : 19th August 2019 at 07:57. Reason: Mfrs = manufacturers. Short forms and abbreviations are not permitted on the forum. |
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![]() | #42 | |
BANNED | ![]() Quote:
Like saying that because M&M failed in the US, how will other other Indian manufacturers (Maruti, TML ...) ensure their products' success in the same market! Maruti-Suzuki is such an ubiquitous name in India that even street urchins (who unfortunately maybe otherwise totally illiterate) know & pronounce Maruti easily. But Datsun, Nissan, Toyota, Mitsubishi (also from Japan) are nowhere near Maruti in the box-office stakes. Last edited by suhaas307 : 19th August 2019 at 13:43. Reason: Minor spacing and formatting | |
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![]() | #43 | |
Senior - BHPian ![]() Join Date: Jul 2019 Location: City of Destiny
Posts: 1,447
Thanked: 7,282 Times
| ![]() According to a report by Autocar, Citroen will introduce only diesel automatic variants of C5 Aircross in India. Most probably will be equipped with 131hp 1.5L diesel mill and 8-speed torque converter. The other probable diesel engine is 2.0L 180hp variant. Quote:
Last edited by wheelguy : 20th October 2019 at 23:24. | |
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![]() | #44 |
Senior - BHPian ![]() Join Date: Sep 2009 Location: Bangalore
Posts: 1,509
Thanked: 2,511 Times
| ![]() On one side Citroen seems to be taking about modular, small showrooms with minimal retail footprint. And on the other, the first car is a 30 lakh Cross over! If you are seen as a small, niche brand with very small showrooms, it becomes difficult to convert customers to buy a 30 lakh SUV. Not saying that one needs massive showrooms, but you need to make a splash in India like Kia and MG did, in terms of launch preparedness thru pretty heavy marketing. Citroen seems to have a very subtle approach in this, at least as of now. Also, in my opinion, launching a 30 lakh SUV is not going to help a new company like Citroen in the current conditions. Even an age old player like VW is not able to generate more than 200-300 units of Tiguan every month. And the old strategy of launching a premium car first, to build image of the brand and then launch lower down the price ladder is not so relevant any more. Like MG and Kia, your first product has to be relevant and sharp. Else the market just moves on. |
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![]() | #45 | |
Distinguished - BHPian ![]() ![]() | ![]() Citroen plans on launching one all-new model in India in 2021, 2022, and 2023. Quote:
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