[Coolman]

Tata and Fiat's joint venture. Mahindra and Renault's joint venture.

Is there a pattern to this? is there a pattern to see who wins eventually?

Did somebody mention of a soft exit here?

Thanks,
C_

[hserus]

Originally Posted by Coolman

Tata and Fiat's joint venture. Mahindra and Renault's joint venture.

Is there a pattern to this? is there a pattern to see who wins eventually?

Did somebody mention of a soft exit here?

Thanks,
C_

Ford’s Achilles Heel in India till now has been a sad lack of dealerships, with even major metros having three or four dealers in the outskirts. Mahindra has several times that number in Chennai for example, and several are located in prime areas. If each Mahindra dealer could spare even one bay for Ford service that would by itself be a huge win for Ford.

[Turbanator]

Originally Posted by kiku007

What does, "Likely debt transfer - Rs. 636 Cr. "mean?

Are the contribution numbers notional or for real? 1200 Crores is a lot of money.

Any outstanding on the books, like loans, payments to vendors or advances from HQ. Mahindra will be paying its portion to Ford that can go to service the debt or gets transferred to HQ. Ford transfers 51 % share of the Indian assets except for the engine plant to Mahindra as its contribution,

Originally Posted by Coolman

Tata and Fiat's joint venture.

Is there a pattern to this? is there a pattern to see who wins eventually?

Well except for the F word nothing is common between Ford and Fiat In fact, Ford is doing well considering overall circumstances, just that the large investments Ford HQ did here are not making enough returns. What happens in the future, I am no Astrologer but I am sure Ford is not going anywhere. If the partnership does not work, they can buy it back.

[RaghuVis]

Ford, whom people are eager to shut shop just put an Ad in Kerala requesting people to open dealerships in 4 districts. Just a quick check and could see they already have one dealer each in Calicut and Malappuram and two in Palakkad. Is there a need for more dealers in these cities?

[GeneralJazz]

Originally Posted by RaghuVis

Ford, whom people are eager to shut shop just put an Ad in Kerala requesting people to open dealerships in 4 districts. Just a quick check and could see they already have one dealer each in Calicut and Malappuram and two in Palakkad. Is there a need for more dealers in these cities?

Why Kannur? They already have a dealer, PVS Ford. Is it shutting down? We have a booking there for a Figo AT. Already its been nearly a month since the booking and still no expected delivery date.

[anumod]

Originally Posted by RaghuVis

Ford, whom people are eager to shut shop just put an Ad in Kerala requesting people to open dealerships in 4 districts. Just a quick check and could see they already have one dealer each in Calicut and Malappuram and two in Palakkad. Is there a need for more dealers in these cities?

As per the press release which is attached in the above posts, it is clearly said, Ford is forming a JV not exiting and going to get more cars in next couple of years. Secondly Ford is reaching to tier 2 and tier 3 cities . So this is hopefully because of these two .

[navpreet318]

Originally Posted by RaghuVis

Ford, whom people are eager to shut shop just put an Ad in Kerala requesting people to open dealerships in 4 districts. Just a quick check and could see they already have one dealer each in Calicut and Malappuram and two in Palakkad. Is there a need for more dealers in these cities?

This means nothing. What has it to do with ford or any company for that matter? All the investment is from the dealer. The company has absolutely nothing to loose by making new dealers while exiting.

Infact a company can actually move off some of its last stock for any newly made dealer to fill up his inventory.

I'm not stating that Ford is winding up. Nope. They are in a JV with Mahindra and would continue. I would be watching this space closely.

But if you're meaning that setting up a new dealer is a sign, well, nope!

[isldhn]

Originally Posted by RaghuVis;

Ford, whom people are eager to shut shop just put an Ad in Kerala requesting people to open dealerships in 4 districts. Just a quick check and could see they already have one dealer each in Calicut and Malappuram and two in Palakkad. Is there a need for more dealers in these cities?

Contrary to increasing presence, maybe their existing dealer network would have given hints of exiting the business, hence the need of new dealers :-).

Overall, I feel that this merger is just a way of finishing the existing stocks, as many others have also pointed out. I dont think anybody would be willing to put their 30 odd grands on an endeavour, which was their only profit yielding bet knowing that the company does not even own their inventory independently.

[giri1.8]

Manage to click these Ford Endeavour followed by an Ecosport being tested for Bs6 emission norms. BS6 label on the fuel lid couldn't be captured clearly. Engine label on the side too have been masked, so not sure if we are getting the 2.0 from Europe. Don't think this deserves a new thread so posting it here. Looks like Ford cars are here to stay.

[crodjer]

What kind of service can existing Ford owners expect once it transitions to Mahindra. Will the extended warranties we get from Ford still be applicable?


I suspect part availability for Ford cars may become a problem in the future? Unless Mahindra plans to continue selling the small car lineup from Ford by scraping the absolute bag of discomfort that is KUV.

[CARDEEP]

Originally Posted by crodjer

What kind of service can existing Ford owners expect once it transitions to Mahindra. Will the extended warranties we get from Ford still be applicable?


I suspect part availability for Ford cars may become a problem in the future? Unless Mahindra plans to continue selling the small car lineup from Ford by scraping the absolute bag of discomfort that is KUV.

I got my Aspire serviced last Monday. I enquired about new models coming, but they weren't forthcoming on this. But what was confirmed by SA was that service centers will operate independently, & only the sales points will be shared with Mahindra.

Makes business sense as service & repairs are better money makers than showrooms.

[crodjer]

Originally Posted by CARDEEP

I got my Aspire serviced last Monday. I enquired about new models coming, but they weren't forthcoming on this. But what was confirmed by SA was that service centers will operate independently, & only the sales points will be shared with Mahindra.

Makes business sense as service & repairs are better money makers than showrooms.

If that is indeed the case, this is great. Although, going by Bangalore, Mahindra's (Anant Cars) sales is horrible compared to Ford (PPS, JSP, Cauvery).

[ruzbehxyz]

The Mahindra-Ford joint venture will not crossbadge products for India.

The Mahindra-Ford joint venture will not crossbadge products for the domestic market, a top M&M executive has said.

The sharing of vehicle architecture, though, will save over $200 million in the next two to three years, said people in the know.

Pawan Goenka, managing director of Mahindra & Mahindra, told ET that although the JV partners will bring both businesses closer on product development, sourcing and technology, they will retain independent product DNA without resorting to cross-badging.

“We will not do badge-engineering. The customers will see through it and it just becomes a gimmicky thing,” he said.

“We will do totally independent products; if you didn’t know it, you wouldn’t know that both products are based on a common architecture. Both companies can retain their own DNA and be differentiated, yet share a lot in common,” he added.

For the overseas market, however, the US partner is considering using Mahindra products and re-badge them as Ford to expand its emerging market business, Goenka said.

To be sure, attempts at crossbadging by the Volkswagen Group with Vento and the Rapid sedan, or the Renault-Nissan alliance with Duster and Terrano SUV, and the recent effort by Maruti Suzuki and Toyota to rebadge the Baleno hatchback as Toyota Glanza has impacted the individual brands.

As product lifecycles shrink and the novelty of new products wane within six months, vehicle makers have had to constantly upgrade and launch new products.

Goenka said the JV will help accelerate product launches and plug gaps in its portfolio.

It was announced earlier that a ‘C segment’ SUV based on the new generation Mahindra XUV 500 architecture — codenamed W601 — will be shared with Ford, which is internally calling it as W605. The sharing of a ‘B segment mid-size SUV’ based on Ford architecture with Mahindra, is in the final stages of approval. Mahindra will also source the Ford’s Aspire EV.

By sharing vehicle architecture, both the companies will individually save about Rs 400 crore on one product each.

Mahindra has lost its leadership position in the utility vehicles segment to Maruti Suzuki and Hyundai, but with more than a dozen product launches planned in the coming year, it aims to claw back market share with competitive products at frequent intervals and also make money due to the synergies of common platforms and sourcing.

Additionally, Mahindra-Ford’s combined sourcing of Rs 47,000 crore will add another 1-2% savings to the material cost and directly add to the bottomline of the JV company.

Mahindra also gets access to Ford’s global sourcing capability, including China and other emerging markets, helping it in high-tech product sourcing where it has limited access. In domestic sourcing, however, Mahindra clearly has an edge.

Beyond joint product development, there is a lot of work going on in plotting the new growth markets of the future.

Source: https://m.economictimes.com/industry...w/72737004.cms

[ask_017]

Originally Posted by ruzbehxyz

The Mahindra-Ford joint venture will not crossbadge products for India.

Good to know all these. But when will they - Ford in particular - come out and announce their future road map with respect to detailed new product plans. Still a lot of prospective buyers are sitting on the fence and opting out of buying Ford. Personally I know a few. If they are working on it, hope it comes out at the earliest to truly dispel the fears of existing as well as new prospects.

[ruzbehxyz]

Originally Posted by ask_017

Good to know all these. But when will they - Ford in particular - come out and announce their future road map with respect to detailed new product plans. Still a lot of prospective buyers are sitting on the fence and opting out of buying Ford. Personally I know a few. If they are working on it, hope it comes out at the earliest to truly dispel the fears of existing as well as new prospects.

What I can understand is that Ford remains Ford and Mahindra remains Mahindra. Only technologies will be exchanged and service will be through same companies only.