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![]() | #46 |
BHPian ![]() Join Date: Mar 2013 Location: Pune
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| ![]() While people are worrying about the future of Ford's and M&M's cars, just think what must be going in the minds of Ford's employees. M&M has their R&D center in Chennai. Ford also has a localized one in Chennai. There is duplication of resources, so few of them will be getting the axe. M&M and Ford will both have Sales teams in multiple cities and, again, this is a duplication of resources. M&M has their Strategic Sourcing Unit (the Purchase team) sitting in Mumbai and Ford has their's sitting in Chennai. As a shared service, this team will also be rationalized. Coming to the Quality systems and Operating models of these manufacturers, there is going to be huge differences in Vendor Quality, Vendor development which will show in the cars in the near future. Tata-Fiat JV is one big example. Tata trusts Fiat quality systems so much, they decided to manufacture the Nexon in Fiat premises. It will be a very difficult transition for many. Let us hope it all works out for the best. |
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![]() | #47 | |
Newbie ![]() Join Date: Mar 2019 Location: Navi Mumbai
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Let me answer the points you have raised in the same order. 1. With my budget being 10 lacs, I couldn't think of any other diesel car than either the Freestyle or the Aspire. loved the way the engine performs and the driving dynamics. No other car around this price range comes close to it. With Ford providing 5 year warranty with service schedule cost pre-defined, i couldn't think of any other car. 2. I plan to use the car for at least 7-8 years if the car gives me no issues. I have heard Ford owners living with their cars for 10 years due to the good built quality. I know for the initial 1-3 years there may not be any issues with respect to the availability of the parts. But then what after that. It does make a new Ford owner apprehensive. 3. I know the resale will go for a toss. I knew before this news broke, that a Ford won't have the same re-sale as the Hyundai or Maruti, but still went away with Ford considering the build quality and driving dynamics. Post the news, the resale will go rock bottom with people fearing Chevy like future. 4. Answering the above points, I feel I am not ready to fight/argue with the dealer regarding cancellation of the booking. I will go ahead with the purchase. ![]() Looking back can say, we had the true blue oval at home before it merged with the red one. | |
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![]() | #48 | |
Senior - BHPian ![]() Join Date: Apr 2005 Location: AU
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If this happens, they can add the "Ford" brand to their list of names they killed in India. Like how they let down nameplates like Ikon, Fiesta and Figo. | |
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![]() | #49 | |
Senior - BHPian ![]() Join Date: Dec 2010 Location: mumbai
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![]() | #51 |
BHPian Join Date: Apr 2016 Location: Gurgaon
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| ![]() We have had 4 Fords at our place, 1 Ikon Flair, Ikon 1.6, previous Gen 3.0 Endeavour and now the new Endeavour (not too new anymore though). Always been a huge fan of the brand and we ended up endorsing 5 more Ford purchases in the family. I was actually planning on replacing our 8 year old i20 with an Ecosport later this year as well. Obviously I don't want to see the Ford brand go or even reduce their footprint, but I can totally understand their decision. Overall India is a very small market for them from a consumer stand point. It takes a lot of infra and spend to bring models into India if manufactured here, or in case its a CBU or CKD you end up pricing it too high and you end up losing the game- so the only option that remains is to localize as much as possible which again takes us back to investments. Brands like Hyundai did well probably because their global portfolio resonated well with the Indian demands and it made sense for them to invest and grow (not doubting their products, they have been great as well). Would be super interesting to see how this pans out. Who gains and who loses only time will tell. |
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![]() | #52 |
Distinguished - BHPian ![]() ![]() Join Date: Oct 2008 Location: Pune
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| ![]() IMO these collaborations with local/Indian partners don't work in modern times. Their ways of running the show are simply too different probably due to cultural reasons. We've seen this in the past ('90s) with PAL-Peugeot, Mahindra-Ford (1st avatar, remember the Ford Escort and Mondeo) and that automobile ogre Tata-Fiat. Ford is handing the driver's seat to M&M, well good for M&M but not good for brand Ford. This IMHO is Ford prepping to exit the Indian market, indefinite timeline probably, but in a responsible manner without leaving customers in the lurch as GM did. If I were in the car market today as a potential customer I wouldn't consider a Ford vehicle for this reason. I have appreciated Ford products especially the fun-to-drive Ikon 1.6 and the Fiesta too. Last edited by R2D2 : 10th April 2019 at 12:16. |
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![]() | #53 | |
Team-BHP Support ![]() ![]() Join Date: Jul 2010 Location: Bangalore
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What you say is absolutely true today, it's difficult to shake an established incumbent, but Ford had two decades (nearly the same as Hyundai) to become an incumbent themselves. That they aren't, isn't the market's fault. Not everyone wants or needs to be market leaders either. Toyota, for example, only sell well in selected segments, but lead those segments by a mile. Every market has its peculiarities and eccentricities. Ford's India situation is a result of their refusal to go all-in for any particular segment. If they'd launched their global entry-level and mid-range SUV portfolio here, who's to say they won't be a force to be reckoned with in those segments? Ecosport and Endeavour are both well-accepted products, so it's not like nobody wants to buy their cars. | |
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![]() | #54 |
BHPian Join Date: Sep 2014 Location: London
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| ![]() Ford should have put it's best foot forward by introducing their global best sellers such as Fiesta, Focus, Explorer, Ranger and, may be, even the F150. They've done this only with the Fusion, Mondeo and EcoSport). There's a significant difference in brand identity between Ford India and Ford UK / USA / Australia, etc. We don't get the same cars. For instance, I think the first generation Figo was an older gen / discontinued Fiesta hatch from UK. The Fiesta we got was a watered down sedan version which one couldn't relate to its superb global hatch. The current Figo and Aspire, although sportier than competition, have moved away from the brand in terms of being fun and world-class. Also, Ford screwed up in the marketing department, big time, all these years. There was no leverage on aggressively selling the Mondeo when it won the COTY. I don't seem to recall any great ads from Ford India which stuck with time, unlike other brands. EcoSport was an experimental success, by chance. Even the Endeavour didn't get the marketing attention it deserves. |
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![]() | #55 |
BHPian Join Date: Mar 2017 Location: Kolkata
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| ![]() Practically they had only two cars on sale (Figo platform & EcoSport) & still their bosses at USA expected them to catch up with Maruti? Blaming market for lack of options from your portfolio? GM move already shock the confidence of buyers & made Maruti ever stronger, and this back to back FIAT & Ford exit will effect every one except Big 4 (Maruti, Hyundai, TATA & Mahindra). Unlike Maruti buyers, most of the Ford owners are tech-savvy & well informed to current affairs. I wonder how poorly this news will effect sales next month onwards. I can see the news spreading like wild fire in social media. Feeling bad for present Ford India team. They did two impossible tasks, 1. Complete U-Turn of after sales service 2. Wrote their entry into profit books All this with just 2 cars (Figo platform & EcoSports). |
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![]() | #56 | |
BHPian ![]() Join Date: Nov 2015 Location: Mumbai
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![]() ![]() Ford's tweet looks assuring while the GM CEOs tweet lingers on the borderline between being neutral and being negative. I hope that the same is translated to on-ground reality as well. Last edited by AYP : 10th April 2019 at 12:29. | |
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![]() | #57 |
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![]() | #58 |
BHPian ![]() Join Date: Nov 2015 Location: Mumbai
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| ![]() The point still stands valid. If there is no such statement from Ford CEO, then there should not have been a comparison put up in the 1st place. Last edited by AYP : 10th April 2019 at 12:33. |
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![]() | #59 | |
BHPian ![]() | ![]() Quote:
Maybe this is to do with their financial struggles during the recession that started in 2007-2008, which may have forced them to not invest a lot in India back then. That recession likely forced GM also to shift its focus away from weaker markets like India by pulling the Opel brand from India and continuing the Chevy Optra, which was essentially a rebranded Daewoo Nubira also sold as Suzuki Forenza in US (Link (Daewoo Nubira=Chevy Optra=Suzuki Forenza)). IMO this is the time when the existing players in India solidified their position leaving Ford, GM, and other European companies like Fiat very little room to establish themselves in India decisively. Recession must have been the reason for Fiat to be lackadaisical in launching the excellent Punto in 2008-2009. This is evident by the fact they relied completely on the poor Tata network earlier on when they should have invested in developing their own sales and service network. It's just sad that such prominent car companies can't find their footing in India and it is we who lose out on a good competition. I just hope that Skoda 2.0 is a success in India and gives other foreign car manufacturers some positive motivation to enter India. | |
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![]() | #60 |
Team-BHP Support ![]() ![]() | ![]() I hear from an insider that the news is true. Also, the tweet could imply that launching new products *through the JV* is a possibility. And no one said they are exiting India. The main point is 49% in the Mahindra-Ford JV. Thus, the news & the tweet can both be true. |
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