Team-BHP > BHP India > The Indian Car Scene


Reply
 
Thread Tools Search this Thread
Old 10th May 2019, 10:35   #226
BHPian
 
self_driven's Avatar
 
Join Date: Feb 2018
Location: NCR
Posts: 306
Thanked: 652 Times
Default re: Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh

I feel that Toyota should have started this badge-swapping exercise with the Vitara Brezza instead of Baleno.

The compact SUV segment is heating up with every passing month. Ecosport, Venue, XUV300, Nexon, Brezza - each of these cars have their own USPs. A good number of buyers do not consider the Brezza because of its Maruti Suzuki badge at this price. Rightly so, they do not want the same purchase and after-sales experience as a 3-lac-rupee Alto customer when spending 3 or 4 times that amount. However, the reality is that it is a 4 star rated car and still a great looker. If Toyota launched a Brezza without zero changes apart from the swapped badges, it will at least give buyers a reason to pay a premium for a better purchase experience along with the opportunity to be associated with a more valuable brand. Going by Toyota's performance in the higher segments, it would be fair to assume that the rebranded Brezza would have been able to do decent volumes. At the same time, it would help maintain Toyota's image of safe cars (even though with light sheet metal on the outside) as the Etios twins also got a 4 star rating despite their flimsy outer build.

Going by how things are turning out to be, there's simply no reason to go for a Glanza over a Baleno. At NEXA, the purchase experience is generally more lavish than a Toyota outlet. There goes the expectation of a better purchase experience. Maruti is a leader of budget segment (under 7-8 lakhs) and customers of this segment do not hesitate in going for a Maruti. So even Toyota's brand name (that has also failed in this segment in the past) does not make a strong case considering the segment. The Glanza will be just another product in the sea of offerings in this segment with no strong reason for customers to even consider it. In the course of a few years when safety ratings will become a stronger consideration for buyers, this Baleno-copy will do nothing but big damage to Toyota's image.

Every Toyota car in the market commands a premium price as compared to rivals and, thus, I do not see Toyota pricing the Glanza at a 5,000 rupee premium (reasonable for the changes on offer) over the Baleno. Unless that's the case, it would be utter stupidity to shell out a higher amount for the same thing. This has never worked in India.

Toyota is running a couple of months late. April 1 would have been the most suitable date ever for a grand launch (or hatch?) of the Glanza.

Quote:
Originally Posted by avdhesh15 View Post
Eagerly awaiting the team bhp review on this vehicle!
There's no need to wait.

1) Head over to this (Maruti Baleno : Official Review) thread right away
2) Copy the text to MS Word
3) Use Ctrl+F to find "Maruti"; replace with "Toyota"
4) Use Ctrl+F again to find "Baleno"; replace with "Glanza"
5) Give it a thorough read

Hope that helps.

Last edited by self_driven : 10th May 2019 at 10:42.
self_driven is offline   (13) Thanks Reply With Quote
Old 10th May 2019, 10:54   #227
BHPian
 
sharktale's Avatar
 
Join Date: Mar 2015
Location: Kolkata
Posts: 326
Thanked: 521 Times
Default re: Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh

What I feel is Toyota failed to take advantage of MS this time.

IMO, what could have worked in Toyota's favour was if the facelifted Baleno was launched as the Glanza, and the pre-facelift one was kept at Nexa stables for atleast a year. Then it would could have been updated to the same/similar design as the Glanza later.

This would have allowed Toyota to charge a significant premium for their "newer" offering , and helped MS to discount Baleno more to undercut i20/Nexon.

I don't know, whether the Toyota blew their move, or that MS was really smart to deny any favourable opportunity to Toyota by launching the facelifted Baleno themselves asap. Whatever be the case, it seems an interesting deepdive topic.

Last edited by sharktale : 10th May 2019 at 10:56.
sharktale is offline   Reply With Quote
Old 10th May 2019, 11:06   #228
BHPian
 
Join Date: Apr 2008
Location: Bangalore
Posts: 76
Thanked: 72 Times
Default re: Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh

Glanza Spotted ... Load and Clear. Exterior, Interior and engine Some more pics
Attached Thumbnails
Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh-img20190510wa0054.jpg  

Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh-img20190510wa0056.jpg  

Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh-img20190510wa0059.jpg  

Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh-img20190510wa0060.jpg  

Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh-img20190510wa0062.jpg  

Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh-img20190510wa0063.jpg  

Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh-img20190510wa0064.jpg  

Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh-img20190510wa0065.jpg  

Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh-img20190510wa0068.jpg  


Last edited by decode : 10th May 2019 at 11:16.
decode is offline   (19) Thanks Reply With Quote
Old 10th May 2019, 11:34   #229
Senior - BHPian
 
deehunk's Avatar
 
Join Date: Nov 2009
Location: Bangalore
Posts: 1,623
Thanked: 1,621 Times
Default re: Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh

As anticipated, Toyota has retained Maruti's legendary power windows switch console.
deehunk is online now   (13) Thanks Reply With Quote
Old 10th May 2019, 11:54   #230
Senior - BHPian
 
BoneCollector's Avatar
 
Join Date: Apr 2011
Location: BR
Posts: 1,609
Thanked: 2,899 Times
Default re: Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh

I have a feeling that there would be many people willing to buy this over Baleno. This could be a transformational change for Toyota. We might be nit-picking but a common person is really not worried about many things like PDI etc. So this may be a hit.
BoneCollector is offline   Reply With Quote
Old 10th May 2019, 12:17   #231
BHPian
 
Join Date: Sep 2015
Location: Gurgaon
Posts: 525
Thanked: 1,222 Times
Default re: Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh

I really hope Toyota to fail big time with this. I hope this sells even lesser than the Yaris (which is much more deserving to sell more). I hope this launch hurt Toyota with their long term strategy for India. I hope Toyota learn a lesson for once that sticks with them.

I just hope this launch never happen.
Nav-i-gator is offline   (3) Thanks Reply With Quote
Old 10th May 2019, 12:21   #232
Senior - BHPian
 
Join Date: Oct 2008
Location: Pune
Posts: 1,574
Thanked: 2,430 Times
Default re: Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh

Wow, looks so different than Baleno! I hope they don't charge more than 1 lakh for this beautiful transformation. Baleno was never on my Radar, but I can't wait to buy this!

(Reaction expected by the company)

It is high time to start the 'Let them rot' movement here. If companies think a sticker is a proper distinguishing factor in two cars,this tells a lot about how they think of the Indian market.

Last edited by ani_meher : 10th May 2019 at 12:23.
ani_meher is online now   (9) Thanks Reply With Quote
Old 10th May 2019, 13:01   #233
BHPian
 
ankan.m.blr's Avatar
 
Join Date: Dec 2011
Location: Bangalore
Posts: 693
Thanked: 636 Times
Default re: Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh

Is this one equipped with the same smartplay infotainment system that comes with Baleno ?
ankan.m.blr is offline   Reply With Quote
Old 10th May 2019, 13:06   #234
BHPian
 
Join Date: Aug 2010
Location: Gurgaon
Posts: 168
Thanked: 190 Times
Default re: Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh

There is a popular section on a famous regional newspaper (Punjab Kesari) in North India where the task is to find at least 6 differences in two similar pictures. Glanza and Baleno pics are gonna by surely lapped up by the editor for sure with caption "In gaadi ke chitron me 6 antar dhundiye" (Find 6 differences in pictures of these cars)

Toyota/Maruti, be prepared for a stream of memes now- ever seen Ram/Shyam, Seeta aur Geeta, Gopi Kishan, Judwaa, Brothers separated in some fair (mela) only to be reunited later.
headbanger is offline   (9) Thanks Reply With Quote
Old 10th May 2019, 13:09   #235
Senior - BHPian
 
sagarpadaki's Avatar
 
Join Date: May 2010
Location: Bengaluru
Posts: 2,951
Thanked: 1,785 Times
Default re: Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh

So basically , a Glanza owner can buy a MGP spare part and replace it in their Toyota. That may hurt Toyota since the availability of MGP spares is better than Toyota in the free market. And one can always compare the price for a component between Toyota spare and MGP and choose whichever is cheaper.
sagarpadaki is offline   (2) Thanks Reply With Quote
Old 10th May 2019, 14:32   #236
Senior - BHPian
 
deehunk's Avatar
 
Join Date: Nov 2009
Location: Bangalore
Posts: 1,623
Thanked: 1,621 Times
Default re: Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh

Quote:
Originally Posted by ankan.m.blr View Post
Is this one equipped with the same smartplay infotainment system that comes with Baleno ?
After successfully making so many transformations, how can Toyota skip the ICE. The Suzuki logo will be replaced with Toyota logo.
deehunk is online now   Reply With Quote
Old 14th May 2019, 12:09   #237
Distinguished - BHPian
 
volkman10's Avatar
 
Join Date: Dec 2010
Location: --
Posts: 14,346
Thanked: 30,041 Times
Default re: Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh

Clippings from the TVC Shoot of Toyota Glanza,



Name:  011.jpg
Views: 3163
Size:  73.0 KB

Name:  000000.jpg
Views: 3175
Size:  62.2 KB

Name:  0000.JPG
Views: 3191
Size:  74.0 KB

Link

Last edited by volkman10 : 14th May 2019 at 12:13.
volkman10 is offline   (4) Thanks Reply With Quote
Old 14th May 2019, 12:17   #238
BHPian
 
AutoNoob's Avatar
 
Join Date: Feb 2011
Location: Hyped Village
Posts: 492
Thanked: 849 Times
Default re: Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh

Quote:
Originally Posted by volkman10 View Post
Clippings from the TVC Shoot of Toyota Glanza.
Its a first for me to see registered vehicles before launch (and that too complete with HSRP).

Has anyone seen a similar sighting ??

Last edited by Gannu_1 : 14th May 2019 at 21:46. Reason: Grammar.
AutoNoob is offline   Reply With Quote
Old 14th May 2019, 12:20   #239
Team-BHP Support
 
Vid6639's Avatar
 
Join Date: Jul 2006
Location: Bangalore
Posts: 15,588
Thanked: 25,808 Times
Default re: Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh

Quote:
Originally Posted by volkman10 View Post
Clippings from the TVC Shoot of Toyota Glanza,

Attachment 1876077

Attachment 1876075

Attachment 1876076

Link
The one in the ad is significantly lowered to look good on the TVC than the actual Glanza in the pics from before. The stance in the TVC and 2 pics in your post look so much better.
Vid6639 is offline   (1) Thanks Reply With Quote
Old 14th May 2019, 12:41   #240
BHPian
 
Sherlocked's Avatar
 
Join Date: Jan 2013
Location: Jaipur
Posts: 535
Thanked: 1,104 Times
Default re: Toyota Glanza (rebadged Maruti Baleno). EDIT: Launched @ Rs 7.22 lakh

Quote:
Originally Posted by volkman10 View Post
Clippings from the TVC Shoot of Toyota Glanza,
Looking at that behind the scenes video clip, the camera car aroused more interest than the car which is yet to be launched.
What truck is that, can anybody tell?
Sherlocked is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search


Similar Threads
Thread Thread Starter Forum Replies Last Post
Maruti Baleno vs Toyota Glanza - Which would you buy? AYP Hatchbacks 79 1st September 2019 16:51
The Maruti Baleno RS: 1.0L turbo-petrol engine. EDIT: Launched at Rs. 8.69 lakh Aditya The Indian Car Scene 647 18th March 2017 10:23
Maruti Baleno Zeta AT launched at Rs. 7.48 lakh Aditya The Indian Car Scene 13 7th April 2016 13:49
Coming soon- FIAT NANO! Nano could be rebadged a FIAT internationally. CrAzY dRiVeR The International Automotive Scene 18 17th February 2012 21:47


All times are GMT +5.5. The time now is 00:46.

Copyright 2000 - 2019, Team-BHP.com
Proudly powered by E2E Networks