I have been closely following this thread since its inception. It is quite interesting to see folks comparing Thar & Jimny and how Jimny will not see the kind of success that Thar is witnessing.
Just to be clear; my comments are no affront to the current & potential Thar owners; I think it is a great vehicle but still not completely finished; it will be there in a couple of years but it is not there; not just yet.
First things first; before Jimny was pulled from the European market owing to its CO2 emissions it had a waiting period of a year in Europe. The vehicle was developed & manufactured for a global market (barring the North American market from where Suzuki pulled out back in 2012).
It continues to sell with aplomb in African, South American & Asia Pacific markets and still maintains a yearlong waiting period although both Suzuki’s Kosai (Japan) & Gurgaon plants are currently manufacturing the vehicle.
https://www.caradvice.com.au/882440/...inues-to-rise/
In Australia which is one of the most mature 4X4 markets; used Suzuki Jimnys are selling for a higher price than the brand new ones as there is a long waiting period.
https://www.rushlane.com/used-suzuki...-12401710.html
Suzuki has spent more than a billion US$ in developing this platform which is essentially brand spanking new from the ground up and unlike our Indian manufacturer it did not use a template to copy/paste. It is a very well-engineered product for the global markets and the feedback of the product can be seen in hundreds of the user/reviewer’s videos posted in the last two & a half years all over YouTube.
We should remember that in all of these markets there’s no dearth of very capable 4X4s though priced at a premium for obvious reasons (Wrangler & a number of Toyota 4X4s in addition to other makes) and Jimny has been able to hold its own and it's fan following continues unabated. I personally know at least 3 hard-core jeepers who would instantly opt for a Jimny and get rid of their Wranglers given a chance (watch any European Auto Mag’s Jimny review & read the comment section).
It has manageable dimensions which is a perfect fit for India’s congested roads & almost impossible to find parking spaces.
As far as power is concerned a 100 bhp engine is more than enough as the kerb weight is manageable at 1,095 kgs (let’s add 50 more kgs for the 5 door version even then it will be 1,150 kgs). To put things into perspective kerb weight of Thar is 1,750 kgs (2 door) so if you see the power to weight ratio of Thar, the 150 bhp engine suddenly does not look all that powerful. Jimny clearly has a much superior power-to-weight ratio. Needless to say, Jimny will have far superior fuel economy figures and the way gas prices are climbing, it can make or break a deal for a potential customer. If Suzuki gives us the 1.4 ltr booster jet motor it will be icing on the cake though I have a hard time imagining that it will happen given Suzuki's track record.
One aspect that really struck me was the packaging & utilization of space. The space behind the front seats is absolutely flat with rubberized surfaces all around that provide immense usability/practicality especially for the folks who are into long-distance touring (I will abstain from using the opt repeated term “Overlanding”) hiking/camping.
2nd aspect that I feel is very important because not only Thar but the much revered Wrangler also suffers from it. I have 5 Wranglers (all hard top) in my neighbourhood and 4 out of 5 Jeeps have a leakage problem. Jimny has a solid metal roof so I don’t have to worry about a leak in a torrential downpour. Honestly, I’m not a big fan of the removable roof/doors precisely because of this issue. Besides, the removable roof panels also don’t come with any insulation so in inclement weather conditions they don’t provide much protection. The road noise in Wranglers has to be experienced to be believed (back in 2018 I almost pulled the plug on a JL Rubicon however my proposal was instantly shot down by my wife as I took her out for a test drive and at 110 kmph on the highway, we had to shout to hear each other). I’m giving the example of Wrangler as I have not had the opportunity to drive the new or the old Thar but I guess it will be the same story in Thar.
Last but not least potential owners of Jimny will get to own a vehicle that is proven globally; it will not be an India specific poverty spec vehicle (okay we will not get radar-based cruise control, the lane departure warning, or some of the other fancy stuff but come on, do you seriously think we can even use these features anyway in our chaotic road conditions?). The foundation of this vehicle is bulletproof and all the gremlins have been ironed out in the last two and a half years so we won't need to play the role of guinea pigs.
For me personally, reliability is big and that is something Mahindra really has to prove that their product is up to the mark (which I don’t think is the case currently). The last Mahindra vehicle that I drove was an MM 540 which was my company vehicle back in 1999 in Delhi. For all its negatives I liked it but would have found it tough to gather enough courage to cough up the money to own one.
Back in 1993 we got a brand new Gypsy 410W in addition to the Tata Estate and we had both the vehicles till they hit 100,000 kms. The Tata Estate has its' share of minor niggles (the power window switches would malfunction, the air conditioning was erratic initially) but the Gypsy was absolutely flawless and problem-free (it also helped that our chauffeur was a stickler for carrying out the routine maintenance).
Jimny is a great product which is built for purpose with no nonsense approach and does not claim to be something which it is not. It is not a regular family car, it will not provide the ride quality of the soft roaders because of body on frame architecture (and thank God for that), it has great ergonomics, decent space, amply capable for most scenarios (in a comparison video featuring Mercedes G-Wagon, Jeep Wrangler Rubicon & Jimny, the Jimny kept up with the much more capable 4X4s without skipping a beat), and has all the modern amenities that we missed in the Gypsy and hopefully Maruti Suzuki will price it reasonably between Rs 9 to 11 lacs to make it a killer proposition.
Launch of Jimny will play the same role that Ford Bronco is playing in North American market by forcing Jeep to launch more variants like the one with the insane V-8 engine (which I think is stupid but then there are people who will spend $80,000 for it) & Mild Hybrid version. A fully electric variant is on the way in next couple of years. Wrangler is already being discounted heavily, something that was unthinkable till a couple of years ago. You should read some of the Jeep forums to see how Wrangler owners are putting their Jeeps up for sale and booking Ford Bronco (now only if Ford can get its act together and launch the damn thing). Jeep is now having to go back to dashboard to look at the long-standing customer complaints about some of the design issues.
In a similar vein, the launch of Jimny will also force Mahindra to pay more attention to their product’s reliability aspect (or lack thereof)/other gremlins and work on improving the vehicle. At the end of the day, it will be a win-win situation for customers with more competition in the segment and you can then take your pick depending upon your requirements/preferences.
Back home I have a 2016 Gypsy that always provides a visceral/mechanical driving experience after the sterilized driving environment that I have to endure here. It will stay with me forever; NGT’s rules notwithstanding. For occasions that require a little cushier but still grounded driving experience, I will definitely add a Jimny to my garage in the next couple of years.