In a sluggish market, Lamborghini India grows

TusharK · 28th September 2019, 16:46

At a time when car sales have plummeted, reports suggest that Lamborghini India is set to post a 30% rise in sales in 2019.

In a sluggish market, Lamborghini India grows-2019lamborghiniurus.jpg

Lamborghini is likely to become the first super luxury carmaker in India to sell more than 50 cars in a year. Thanks to the Urus SUV, Lamborghini's annual sales in 2019 could cross 65 units.

According to Sharad Agarwal, head of Lamborghini in India, the company has received over 50 bookings for the Urus and there is a waiting period of over 6-8 months. Over 70% of Urus buyers are first-time Lamborghini customers.

In 2018, Lamborghini sold 45 vehicles - doubling its volumes. The company is aiming to sustain the double-digit growth in 2020 and achieve 100 unit per annum sales in 3 years.

Source: Economic Times

Link to Team-BHP News

raystriker · 29th September 2019, 20:18

I'm not surprised. It's the easiest/cheapest way to get into the Lamborghini door.

This is also probably the most profitable car for Lambo since there's an Audi Q8 underneath that thing. It's a win-win. The customer can afford one and Lambo makes the most profit from this model.

adi.mariner · 30th September 2019, 07:07

It is also the most Indian roads friendly Lamborghini which can be used regularly. Also the traditional Lamborghini performance and looks are not lost despite being a SUV.

GTO · 30th September 2019, 12:46

That's awesome, but expected

.

Even when spending 3 crores, Indians want practicality. IIRC, 90% of Porsche India's sales are from its SUVs (majorly) and the Panamera sedan. And it's not just an Indian thing. Worldwide, luxury customers are moving away from coupes, toward SUVs. That's why Rolls Royce, Bentley etc. now have SUVs in their line-up. Heck, I expect Ferrari to come out with a proper SUV too someday.

Related Thread - Why Supercar sales are so low in India

While a sluggish economy affects HNIs just like everyone else, their lifestyle rarely changes when the market is down. Reason = accumulated wealth & tons of liquid $$$. The smart guys maintain more than enough "working capital" to meet day to day expenses. Fact = many 1 - 2 crore cars today have a waiting period.

satrikon_454 · 2nd October 2019, 13:29

Quote:

Originally Posted by GTO

That's awesome, but expected

.

Even when spending 3 crores, Indians want practicality. IIRC, 90% of Porsche India's sales are from its SUVs (majorly) and the Panamera sedan. And it's not just an Indian thing. Worldwide, luxury customers are moving away from coupes, toward SUVs. That's why Rolls Royce, Bentley etc. now have SUVs in their line-up. Heck, I expect Ferrari to come out with a proper SUV too someday.

Rightly said. It's not just Indians who prefer SUVs.
Ferrari is actually working on a Crossover-ish SUV that will rival the Lamborghini Urus. It's called 'Purosangue' internally. We may get to hear more about it in 2022

Vians · 2nd October 2019, 14:58

https://youtu.be/uH-ffKIgb38?t=1598

This is a good video to understand this phenomenon. Watch at 26:35 onwards. We can see why these ultra HNIs are different from HNIs or upper middle class when it comes to buying a car.

VJ05 · 2nd October 2019, 17:21

Quote:

Originally Posted by satrikon_454

Ferrari is actually working on a Crossover-ish SUV that will rival the Lamborghini Urus. It's called 'Purosangue' internally. We may get to hear more about it in 2022

More details here - https://www.zigwheels.com/news-featu...or-2022/35217/

'Purosangue' - quite a weird name

gururajrv · 2nd October 2019, 21:05

#Sincetheymadeitpossible

This shows we all love SUV’s with sports car DNA embedded in it. Perhaps, Ferrari, Bugatti should take a cue from this

srini1785 · 3rd October 2019, 17:15

The trend, IMHO, would plateau off in a few months. After all how many ultra HNI's and HNI's do we have?. A few hundred perhaps.

They also don't like to keep them for long as the SUV trend may change in future and / or the most likely case, get caught in scams. My friend, who works for customs, once told me that IT/ED depts automatically gets notice when such cars enter India.

So they may also enter the second hand market or auction room soon. So folks, don't loose heart and wait for it

.

28th September 2019, 16:46	#1
TusharK Senior - BHPian Join Date: Jul 2017 Location: Pune Posts: 6,238 Thanked: 55,487 Times	In a sluggish market, Lamborghini India grows At a time when car sales have plummeted, reports suggest that Lamborghini India is set to post a 30% rise in sales in 2019. Lamborghini is likely to become the first super luxury carmaker in India to sell more than 50 cars in a year. Thanks to the Urus SUV, Lamborghini's annual sales in 2019 could cross 65 units. According to Sharad Agarwal, head of Lamborghini in India, the company has received over 50 bookings for the Urus and there is a waiting period of over 6-8 months. Over 70% of Urus buyers are first-time Lamborghini customers. In 2018, Lamborghini sold 45 vehicles - doubling its volumes. The company is aiming to sustain the double-digit growth in 2020 and achieve 100 unit per annum sales in 3 years. Source: Economic Times Link to Team-BHP News
	(11) Thanks

29th September 2019, 20:18	#2
raystriker BHPian Join Date: Aug 2019 Location: New Delhi Posts: 147 Thanked: 346 Times	Re: In a sluggish market, Lamborghini India grows I'm not surprised. It's the easiest/cheapest way to get into the Lamborghini door. This is also probably the most profitable car for Lambo since there's an Audi Q8 underneath that thing. It's a win-win. The customer can afford one and Lambo makes the most profit from this model.
	(8) Thanks

30th September 2019, 07:07	#3
adi.mariner BHPian Join Date: Mar 2019 Location: Pune Posts: 524 Thanked: 1,286 Times	Re: In a sluggish market, Lamborghini India grows It is also the most Indian roads friendly Lamborghini which can be used regularly. Also the traditional Lamborghini performance and looks are not lost despite being a SUV.
	(1) Thanks

30th September 2019, 12:46	#4
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,468 Thanked: 300,032 Times View My Garage	Re: In a sluggish market, Lamborghini India grows That's awesome, but expected . Even when spending 3 crores, Indians want practicality. IIRC, 90% of Porsche India's sales are from its SUVs (majorly) and the Panamera sedan. And it's not just an Indian thing. Worldwide, luxury customers are moving away from coupes, toward SUVs. That's why Rolls Royce, Bentley etc. now have SUVs in their line-up. Heck, I expect Ferrari to come out with a proper SUV too someday. Related Thread - Why Supercar sales are so low in India While a sluggish economy affects HNIs just like everyone else, their lifestyle rarely changes when the market is down. Reason = accumulated wealth & tons of liquid $$$. The smart guys maintain more than enough "working capital" to meet day to day expenses. Fact = many 1 - 2 crore cars today have a waiting period.
	(12) Thanks

2nd October 2019, 21:05	#8
gururajrv Senior - BHPian Join Date: Sep 2017 Location: KA 01-09 Posts: 1,245 Thanked: 2,443 Times	Re: In a sluggish market, Lamborghini India grows #Sincetheymadeitpossible This shows we all love SUV’s with sports car DNA embedded in it. Perhaps, Ferrari, Bugatti should take a cue from this
	() Thanks

3rd October 2019, 17:15	#9
srini1785 BHPian Join Date: Dec 2005 Location: bang Posts: 878 Thanked: 3,117 Times	Re: In a sluggish market, Lamborghini India grows The trend, IMHO, would plateau off in a few months. After all how many ultra HNI's and HNI's do we have?. A few hundred perhaps. They also don't like to keep them for long as the SUV trend may change in future and / or the most likely case, get caught in scams. My friend, who works for customs, once told me that IT/ED depts automatically gets notice when such cars enter India. So they may also enter the second hand market or auction room soon. So folks, don't loose heart and wait for it .
	() Thanks

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