Team-BHP > The Indian Car Scene


Reply
  Search this Thread
21,498 views
Old 6th October 2019, 17:24   #16
BHPian
 
avdhesh15's Avatar
 
Join Date: Jan 2014
Location: Mumbai
Posts: 872
Thanked: 1,200 Times
Re: Citroen launches leasing services in India, but there's no car yet!

This has to be the GOAT prank ever! Leasing services without a car. I mean, what were they even thinking?
avdhesh15 is offline  
Old 8th October 2019, 19:19   #17
BHPian
 
Join Date: Sep 2009
Location: Bombay
Posts: 844
Thanked: 1,222 Times
Re: Citroen launches leasing services in India, but there's no car yet!

Mon Dieu, the French. The French automobile industry has survived because of French Govt largesse else they would have gone the British way. I wonder why they think they can do well in the Indian market. They don't have great products. They can't compete on price. Are they leaders in the next generation of EV cars? I don't know but I doubt it.



Though not a Citroen, perhaps it is time to post this French auto ad about India which was quite popular once upon a time.

invidious is offline  
Old 10th October 2019, 19:31   #18
BHPian
 
Join Date: Oct 2007
Location: Bangalore
Posts: 238
Thanked: 347 Times
Re: Citroen launches leasing services in India, but there's no car yet!

Possibly the leasing service will have cars from other brands also available.
Interesting thought process and approach to market. Certainly looks to a a low cost testing strategy.

Introduce the cars as lease option and see what fails. Customers as part of R&D team but at lower cost than say Mahindra.
CarJunki is offline  
Old 16th October 2019, 17:32   #19
BHPian
 
Turrrb0's Avatar
 
Join Date: Jun 2018
Location: Chennai
Posts: 420
Thanked: 658 Times
Re: Citroen launches leasing services in India, but there's no car yet!

Quote:
Originally Posted by gauravanekar View Post
You're right. If they had put as much interest in launching the car it would have been much better.
Maybe peugeot should have done something like this back in the 90s too. My dad has told me how the ads themselves pronounced it as PAL-"Pew-got" ..
Turrrb0 is offline   (1) Thanks
Reply

Most Viewed
Thread Tools Search this Thread
Search this Thread:

Advanced Search

Copyright ©2000 - 2024, Team-BHP.com
Proudly powered by E2E Networks