Ford planning to re-launch Ford Mondeo in India

D.V.R · 11th August 2008, 20:38

I dont think the mondeo would sell well if they price it above 20L either in the petrol version or the diesel.If ford wants to find success they need to price it around 15L bang in the Laura territory.

danlalan · 11th August 2008, 21:22

Mondeo needs a change of name to do well here. The Mondeo didnt go that well here. People hearing about the mondeo would rather stay away from it having heard its bad history.
A diffrent name and a low price would be the thing to do for the mondeo.

Mpower · 11th August 2008, 22:24

Mondeo priced right on top of a Laura would indeed be an attractive proposition....although I realise its one size bigger than a Laura.

Quote:

Originally Posted by senindra

May be slightly OT, however, Did Ford also have their 2 litre TD engine on the Mondeo for India previously ?

The type1 had petrol and diesel options and also Xenons. The type2 with redesign bumper was relaunched and offered only petrol without goodies like HID. Mondeo was the first CBU to be offered in India. (in recent times)

kbk_75 · 17th August 2008, 20:27

Quote:

Originally Posted by abhi1309

It won't sell a single unit unless they get the diesel. Why wouldn't anyone buy a Laura DSG for less than that?...

Perhaps because, to an enthusiast, ~100 bhp isn't exactly the stuff of dreams?!

nickatnite · 18th August 2008, 00:07

No car that is sporty, sleek or driver friendly will find a market among the car buying Indian public. Period.

dipen · 18th August 2008, 14:29

Quote:

Originally Posted by nickatnite

No car that is sporty, sleek or driver friendly will find a market among the car buying Indian public. Period.

Isnt Swift somewhat of an exception (comparing it with others in the same segment)?

agbenny · 18th August 2008, 15:42

It was looking like 'Bigger ikon' when it was launched, particularly it's front look which was really confusing, and it was a mistake. I beleive its one good reason why it failed previously.
If they relaunch it shoud have a very fresh look, no look like an elder brother of iKon or fiesta!

filcord · 18th August 2008, 16:01

The Mondeo is a great driver's car. It has all the right things. Why did it fail? One reason was the abysmal Ford service, people had to wait three weeks for parts to come to the garage. High costs of spares is not really an issue, as many Skoda owners will testify.
Second reason is that the Mondeo somehow did not have the cachet of an expensive brand, in Europe it sells as a bigger Ford, a run-of-the mill family vehicle. Here if it was priced at 10 lakh or less, it would perhaps have taken off.
Unfortunately if it's re-introduced it already has the reputation of a dead horse, and quite unlikely to succeed.

MNAKASH · 19th August 2008, 03:19

Ford Mondeo was a delight to drive with excellent power and handling. But its suffered due to its non availability of spares and looks. Sadly it looked like a overgrown Ikon.

11th August 2008, 20:38	#31
D.V.R BHPian Join Date: Jul 2006 Location: Sydney / Secunderabad Posts: 278 Thanked: 14 Times	I dont think the mondeo would sell well if they price it above 20L either in the petrol version or the diesel.If ford wants to find success they need to price it around 15L bang in the Laura territory.
	() Thanks

11th August 2008, 21:22	#32
danlalan Senior - BHPian Join Date: Nov 2005 Location: mumbai,JUHU Posts: 1,636 Thanked: 263 Times View My Garage	Mondeo needs a change of name to do well here. The Mondeo didnt go that well here. People hearing about the mondeo would rather stay away from it having heard its bad history. A diffrent name and a low price would be the thing to do for the mondeo.
	() Thanks

18th August 2008, 00:07	#35
nickatnite Senior - BHPian Join Date: Jan 2006 Location: NYC/MAA Posts: 1,430 Thanked: 603 Times	No car that is sporty, sleek or driver friendly will find a market among the car buying Indian public. Period.
	() Thanks

18th August 2008, 15:42	#37
agbenny Senior - BHPian Join Date: Sep 2006 Location: TN38 Posts: 1,069 Thanked: 276 Times	It was looking like 'Bigger ikon' when it was launched, particularly it's front look which was really confusing, and it was a mistake. I beleive its one good reason why it failed previously. If they relaunch it shoud have a very fresh look, no look like an elder brother of iKon or fiesta!
	() Thanks

18th August 2008, 16:01	#38
filcord BHPian Join Date: Mar 2005 Location: goa Posts: 996 Thanked: 67 Times	The Mondeo is a great driver's car. It has all the right things. Why did it fail? One reason was the abysmal Ford service, people had to wait three weeks for parts to come to the garage. High costs of spares is not really an issue, as many Skoda owners will testify. Second reason is that the Mondeo somehow did not have the cachet of an expensive brand, in Europe it sells as a bigger Ford, a run-of-the mill family vehicle. Here if it was priced at 10 lakh or less, it would perhaps have taken off. Unfortunately if it's re-introduced it already has the reputation of a dead horse, and quite unlikely to succeed.
	() Thanks

19th August 2008, 03:19	#39
MNAKASH Newbie Join Date: Feb 2007 Location: BANGALORE Posts: 23 Thanked: 0 Times	Ford Mondeo was a delight to drive with excellent power and handling. But its suffered due to its non availability of spares and looks. Sadly it looked like a overgrown Ikon.
	() Thanks