What is mantra for success in Indian Car market?

cartech · 21st February 2007, 16:21

The topic came to my mind when I was going thru Hyundai Elantra's indian site. Elantra GLS is fully loaded with many advanced safety features found on cars in much higher segment. This car is selling(?) very poorly compared to CITY VTEC. Compared to VTEC Elantra is fully loaded in all departments. IMO Hyundai service is comparable to Honda's. Both cars are priced similar. I was wondering whether percieved image of the manufacturer and the product can make such a large differnce to success and falure. If this is the case then what new entrants (e.g. Renault) or established falures(Fiat?) should do?

theMAG · 21st February 2007, 16:42

Sedan with a 600 ltr boot + 2 L Turbojet/CRDi diesel with 100+ bhp/200+ Nm torque coming in from 1000 rpm + Mileage > 20 kmpl + Zero Services required. All this at a price not exceeding Rupees Two lakhs fifty thousand. And you got a surefire recipe for success in the Indian auto space

ajitkommini · 21st February 2007, 16:44

Quote:

Originally Posted by theMAG

Sedan with a 600 ltr boot + 2 L Turbojet/CRDi diesel with 100+ bhp/200+ Nm torque coming in from 1000 rpm + Mileage > 20 kmpl + Zero Services required. All this at a price not exceeding Rupees Two lakhs fifty thousand.

With a resale value of Two lakhs twenty five thousand after 3 years

benbsb29 · 21st February 2007, 16:46

Add to that complimentary spare parts from the dealers in between.

GTO · 22nd February 2007, 10:02

Mantra for success in the Indian market:

1. Fuel-efficiency
2. As big a car for the price (as possible)
3. Decent power (not too much but enough for utility)
4. A strong brand built through consistent quality.

I have not listed after-sales service as there are some manufacturers (Tata, Honda etc.) who dont do particularly well on this factor; yet are hot-sellers.

Equus · 22nd February 2007, 12:57

Doesnt it make sense to buy a used?

21st February 2007, 16:21	#1
cartech BHPian Join Date: Jan 2007 Location: Mumbai Posts: 198 Thanked: Once	What is mantra for success in Indian Car market? The topic came to my mind when I was going thru Hyundai Elantra's indian site. Elantra GLS is fully loaded with many advanced safety features found on cars in much higher segment. This car is selling(?) very poorly compared to CITY VTEC. Compared to VTEC Elantra is fully loaded in all departments. IMO Hyundai service is comparable to Honda's. Both cars are priced similar. I was wondering whether percieved image of the manufacturer and the product can make such a large differnce to success and falure. If this is the case then what new entrants (e.g. Renault) or established falures(Fiat?) should do?
	() Thanks

21st February 2007, 16:42	#2
theMAG Distinguished - BHPian Join Date: May 2006 Location: Avon, CT Posts: 7,217 Thanked: 1,807 Times View My Garage	Sedan with a 600 ltr boot + 2 L Turbojet/CRDi diesel with 100+ bhp/200+ Nm torque coming in from 1000 rpm + Mileage > 20 kmpl + Zero Services required. All this at a price not exceeding Rupees Two lakhs fifty thousand. And you got a surefire recipe for success in the Indian auto space Last edited by theMAG : 21st February 2007 at 16:45.
	() Thanks

21st February 2007, 16:46	#4
benbsb29 Team-BHP Support Join Date: Nov 2006 Location: Brisbane Posts: 9,968 Thanked: 13,203 Times View My Garage	Add to that complimentary spare parts from the dealers in between.
	() Thanks

22nd February 2007, 10:02	#5
GTO Team-BHP Support Join Date: Feb 2004 Location: Bombay Posts: 70,533 Thanked: 300,534 Times View My Garage	Mantra for success in the Indian market: 1. Fuel-efficiency 2. As big a car for the price (as possible) 3. Decent power (not too much but enough for utility) 4. A strong brand built through consistent quality. I have not listed after-sales service as there are some manufacturers (Tata, Honda etc.) who dont do particularly well on this factor; yet are hot-sellers.
	() Thanks

22nd February 2007, 12:57	#6
Equus Senior - BHPian Join Date: Sep 2006 Location: Bangalore Posts: 1,123 Thanked: 423 Times	Doesnt it make sense to buy a used?
	() Thanks