|21st February 2007, 16:21||#1|
Join Date: Jan 2007
What is mantra for success in Indian Car market?
The topic came to my mind when I was going thru Hyundai Elantra's indian site. Elantra GLS is fully loaded with many advanced safety features found on cars in much higher segment. This car is selling(?) very poorly compared to CITY VTEC. Compared to VTEC Elantra is fully loaded in all departments. IMO Hyundai service is comparable to Honda's. Both cars are priced similar. I was wondering whether percieved image of the manufacturer and the product can make such a large differnce to success and falure. If this is the case then what new entrants (e.g. Renault) or established falures(Fiat?) should do?
|21st February 2007, 16:42||#2|
Distinguished - BHPian
Join Date: May 2006
Location: Avon, CT
Thanked: 1,698 Times
Sedan with a 600 ltr boot + 2 L Turbojet/CRDi diesel with 100+ bhp/200+ Nm torque coming in from 1000 rpm + Mileage > 20 kmpl + Zero Services required. All this at a price not exceeding Rupees Two lakhs fifty thousand. And you got a surefire recipe for success in the Indian auto space
Last edited by theMAG : 21st February 2007 at 16:45.
|21st February 2007, 16:44||#3|
Join Date: Sep 2006
Thanked: 110 Times
Last edited by ajitkommini : 21st February 2007 at 16:56.
|22nd February 2007, 10:02||#5|
Join Date: Feb 2004
Thanked: 156,758 Times
Mantra for success in the Indian market:
2. As big a car for the price (as possible)
3. Decent power (not too much but enough for utility)
4. A strong brand built through consistent quality.
I have not listed after-sales service as there are some manufacturers (Tata, Honda etc.) who dont do particularly well on this factor; yet are hot-sellers.