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Originally Posted by iamtrk
(Post 4713247)
I don't think this list by Rushlane is reliable. Google didn't publish any such report & Venue Vs Baleno comparison on google trends shows Venue was searched a lot more than Baleno in last 12 months. https://trends.google.com/trends/exp...yundai%20venue |
Toyota was the most searched brand on earth in 2021, according to Google Trends data assembled by Compare the Market. The automaker has topped the charts in 2018, 2020, and 2021. Toyota appeared in the most search queries in 47 of 154 countries where data was tallied and accounted for around 31 percent of all automotive brand-related searches |
Toyota also had a few occasions to light the internet on fire this year. Along with the new Land Cruiser and Tundra, it also announced restoration support for the AE86 and revealed a number of EVs. |
BMW came in second and is the only other brand to have held the top spot since Compare the Market started tracking the data in 2018. In 2019, it topped the charts, becoming the most searched brand in a whopping 118 countries. Mercedes, meanwhile, came in third yet again, though its electric vehicles appear to have helped it gain on the competition. It came just six countries short of taking second place away from BMW; last year, by contrast, it was 19 countries down on its German arch rival. |
The 2022 analysis reveals that Toyota was the most popular search of any car brand in 69 of the 155 countries included in the research, accounting for around 44.5% of total searches. That’s up from 31% of searches in 2021 – showing just how far behind Toyota has left its competitors in the dust. As for the country that loves Toyota the most online – that’s the United States. In 2022, the nation had a whopping average monthly search volume of 2,740,000. Yet, it wasn’t the nation’s favorite brand. |
Trailing behind in second and third place globally are BMW (most searched in 36 countries), and Mercedes (10 countries). Alongside Toyota, the three brands have consistently held the podium for each of the five years Compare the Market has run their analysis. Of those, 2019 was the only year Toyota lost the throne, with BMW securing an impressive 118 countries to its name. |
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