[volkman10]

Why the renewed interest of Mitsubishi in India?

Dictated by the alliance partners Mitsubishi is likely to leave markets like USA and will focus on Southeast Asia and Pacific nations.

Previously, Mitsu targeted North America and China for its future growth. Now, with its alliance partners insisting on a concerted, collective effort in which each member capitalizes on individual strengths in a limited number of markets, Mitsu now plans to abandon its previous growth plan.

In a shareholders meeting last week , the automaker’s CEO, Takao Kato, announced a turn away from North America and China. The company’s focus will now be on Southeast Asia and Pacific nations.

Basically, the alliance will work like this: Nissan will be the leader in North America, Renault in Europe, and Mitsubishi in those aforementioned regions.

Link

[Nithesh_M]

Even Nissan-Renault acknowledges that Mitsubishi has a stronger brand value in SE Asia than they have managed to achieve combined. I have said for almost a decade that Mitsubishi was stupid to sell fuel economy oriented vehicles like the Mirage/Outlander(PHEV) and the likes in countries like the US of A or Europe where people don't prioritize fuel economy during purchase.

Mitsubishi had the perfect vehicles for SE Asian markets but sold them in the wrong market. Now they've finally woken up to this very fact.

I wonder if Nissan will let Mitsubishi reincarnate the Lancer nameplate. The China spec Mirage/Lancer could well be a City rival.

[RaceHorse]

According to media, Mitsubishi will halt production of Pajero SUV owing to heavy losses in business.

On a side note, Mitsubishi Motors India website is down since quite a few days.
https://mitsubishi-motors.co.in/

Link

[Nithesh_M]

Mitsubishi reeling under losses in China and SouthEast Asia has decided to end production of the Pajero and also close the plant that manufacturers it. Mitsubishi interestingly also has decided to shut loss making dealerships across Europe and America and will now focus on the growing SUV market in Asia exclusively according to this report.

https://m.economictimes.com/industry...w/77214177.cms

Makes me wonder if the rumors of this thread along with the spotting of the Eclipse Cross is them already at work for a India re entry.

[TusharK]

Rumour: Mitsubishi India fails to find partner

Mitsubishi was said to be in talks with a Jamshedpur-based component manufacturer for a possible partnership. In what could be described as a major blow to the company's ambitions, it seems the deal has now been called off.



The news about Mitsubishi looking for a new partner in India first broke in June last year. Talks were said to be in the advanced stages and the carmaker was hoping to secure an investment of Rs. 500 crore.

According to a recent report, Mitsubishi is in a precarious position financially and needs to find a new partner that could infuse cash into its ailing business or risk closure.

In response to this report, Mitsubishi stated that the company has been working on multiple BS6 models. However, the development has been delayed due to the pandemic. The company also confirmed that its dealerships in 20 locations are providing after-sales service to customers.

Source: Express Drives

Link to Team-BHP News

[PrasunBannerjee]

Originally Posted by TusharK

Rumour: Mitsubishi India fails to find partner

The news about Mitsubishi looking for a new partner in India first broke in June last year. Talks were said to be in the advanced stages and the carmaker was hoping to secure an investment of Rs. 500 crore.

According to a recent report, Mitsubishi is in a precarious position financially and needs to find a new partner that could infuse cash into its ailing business or risk closure.

Wait a minute!

So a 'GLOBAL AUTOMOBILE COMPANY' is looking for a local partner, and were possibly finalizing the deal with a local components manufacturer, where they were expecting 'LOCAL COMPONENT MANUFACTURER' to infuse cash into the bigger company's business?

Shouldn't it be the other way round? Global company picks up a local partner, infuses cash in them (partly or wholly) to use their manufacturing facility for the production?

This is a serious red flag alert. Apart from What do they anyway bring to the table? Just the Marquee!

Newer Pajero sport? Not being introduced to these markets since past generation. Iconic Pajero or Evo? Oh wait, being killed globally!

What do they really want? At this moment I doubt their fundamentals are strong. I wish they have a solid plan in place.

I don't wish this brand to die a horrific death, only to be brought as a marquee (much like MG) later and being used for totally different product range.

[landcruiser123]

With GM gone and Ford considering packing it’s bags, I really have no idea why Mitsubishi HQ wants to keep Mitsubishi India alive.

Mitsubishi is not a dominant player in any major market.

[swunkjyn]

Pajero was such a good Product they had and I used to think if Mitsubishi had worked on their Marketing that well, Pajero could have given a tough fight to Fortuner but they never launched it here. Maybe they need to rethink or re-work on their future in India.

Triton is a capable Pick-up Truck. Then there is Pajero Sports and I for some reason fancy it over Fortuner and Endeavour. Outlander, ASX and Eclipse Cross can all be good products too. If we look at a success story, Seltos from KIA is one such break winner.

Other than Suzuki and Toyota, I dont think any other Japanese Manufacturer is doing good in India. KIA and Hyundai (Korean Cousins) have been doing sales. Its time that Mitsubishi learns from Toyota/Suzuki and Hyundai/KIA to see what different they are doing.

[ajmat]

Mitsubishi has the Renault Nissan alliance and common platforms to utilise. Why do they need a partner except for marketing and distribution?

[4x4addict]

Originally Posted by PrasunBannerjee

So a 'GLOBAL AUTOMOBILE COMPANY' is looking for a local partner, and were possibly finalizing the deal with a local components manufacturer, where they were expecting 'LOCAL COMPONENT MANUFACTURER' to infuse cash into the bigger company's business?

Basically the parent company Mitsubishi Heavy Industries has abandoned Mitsubishi Motors. They have not had funds to create any all new models and continue existing Models with a nip and tuck. It's a dying company at this point. Which Indian Industrialist in their right mind will give 500 CR to restart Mitsubishi's operations in India?

Originally Posted by ajmat

Mitsubishi has the Renault Nissan alliance and common platforms to utilise. Why do they need a partner except for marketing and distribution?

Absolutely right !!. They should do what Toyota/Suzuki and Nissan/Renault do. Find a successful model from the alliance, change the grille and headlamps, and start selling it so the brand stays alive and dealers get to do more than swatting flies.

This strategy will give them some bread and butter models to sell while also peddling their 75 lakh Montero and 45 Lakh Pajero Sport

[veedub89]

This doesn't sound right.

Mitsubishi India wants a cash infusion of 500 crores and its first recourse was to find a local partner?! Why?

Why can't they ask their parent company?

Why can't they take out a loan?

500 crores is not that big an amount, which begs the question what will Mitsubishi India do with a figure so insignificant from an auto manufacturer's perspective?

On top of all that, I am not sure if Mitsubishi can even survive in India. Their value propositions are gone. Their most desired cars are no more on sale. They have a very negative image in the market as fas as sustainability of their operations is concerned.

No wonder the deal fell through. If there was any to begin with.