Honda to take on MUL in used cars

askicode · 29th March 2007, 09:59

Nice to see Honda to get into the used car business. Its actually ironically that they are doing this so late since all of us know that Honda cars still command a premium even in the used cars business.

Source: Honda to take on MUL in used cars

Japanese car major Honda is entering the fast growing segment of pre-owned cars and car exchange business that is largely dominated by industry leader Maruti through its ‘True Value’ programme.

Honda will not only buy old cars of any brand from people who wish to upgrade to the Honda badge but will also sell second-hand Honda cars to people, offering them some limited warranty and benefits.

“There is no broker involved and we offer a competitive price for their old cars, apart from other financing options. Its a package deal to the convenience of the customers,” Sen said.

moralfibre · 29th March 2007, 10:21

Honda already had something on the lines of TrueValue called "Honda Terrace" but I hardly see any cars in their list. Hopefully they should catch up well.

Sahil · 29th March 2007, 10:26

I think Honda Terrace is a honda dealers innciative. I guess from now on the company will be involved in the activity.

WhiteKnight · 29th March 2007, 10:43

Quote:

Originally Posted by moralfibre

Honda already had something on the lines of TrueValue called "Honda Terrace"

"Auto Terrace" it is. They do keep a very low profile and do not have cars on display. I presume they are doing to spin that off, in "True Value" style with own showrooms

theMAG · 29th March 2007, 10:49

A decent bit of news. Altho its not mentioned abt the terms & conditions of these preowned Hondas - such as warranty, free services etc that MTV has.

29th March 2007, 09:59	#1
askicode BHPian Join Date: Mar 2006 Location: Bangalore Posts: 174 Thanked: 73 Times	Honda to take on MUL in used cars Nice to see Honda to get into the used car business. Its actually ironically that they are doing this so late since all of us know that Honda cars still command a premium even in the used cars business. Source: Honda to take on MUL in used cars Japanese car major Honda is entering the fast growing segment of pre-owned cars and car exchange business that is largely dominated by industry leader Maruti through its ‘True Value’ programme. Honda will not only buy old cars of any brand from people who wish to upgrade to the Honda badge but will also sell second-hand Honda cars to people, offering them some limited warranty and benefits. “There is no broker involved and we offer a competitive price for their old cars, apart from other financing options. Its a package deal to the convenience of the customers,” Sen said.
	() Thanks

29th March 2007, 10:21	#2
moralfibre Team-BHP Support Join Date: Dec 2004 Location: MH-12 Posts: 8,451 Thanked: 13,973 Times	Honda already had something on the lines of TrueValue called "Honda Terrace" but I hardly see any cars in their list. Hopefully they should catch up well.
	() Thanks

29th March 2007, 10:26	#3
Sahil Distinguished - BHPian Join Date: May 2004 Location: Bombay Posts: 6,292 Thanked: 7,607 Times	I think Honda Terrace is a honda dealers innciative. I guess from now on the company will be involved in the activity.
	() Thanks

29th March 2007, 10:49	#5
theMAG Distinguished - BHPian Join Date: May 2006 Location: Avon, CT Posts: 7,217 Thanked: 1,807 Times View My Garage	A decent bit of news. Altho its not mentioned abt the terms & conditions of these preowned Hondas - such as warranty, free services etc that MTV has.
	() Thanks